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February 20 2013

Top 3 Pain Points For Listing Agents

 

CEO INSIGHT Headshot - Mike Mike Sparr
CEO and Founder

“Connecting buyers and sellers”

Goomzee Logo

www.goomzee.com
406-542-9955


Hello listing agents,

With inventory levels at all-time lows, now is the time to focus on profit maximization and efficiency for every transaction.  Working with agents around the US, the same pain points seem to emerge and I wanted to reflect on them and share how we help you solve them at my company, Goomzee.

  1. Ficticious Online Leads
  2. Costly Listing Flyers
  3. No Way To Follow Up

If these look familiar to you, please learn how we help solve them below.

FICTICIOUS ONLINE LEADS Every agent I’ve discussed this with can recall the funny email addresses, names and phone numbers they see like “fred@flintstone.com”.  You spend so much time weeding through the fakes, your response time to the real leads suffers and you miss opportunities.  We call this the “Follow Up Trap”.

SOLUTION: Text Message Leads cannot be faked and give you real phone numbers from cell phone providers

 

COSTLY LISTING FLYERS
We all know the neighbors typically grab the first batch, and then the boxes are empty.  The expense to maintain this marketing tool from design, paper, printing, fuel, travel and your time can quickly add up ($hundreds/month).  Toll free numbers were a great option but consumers today despise being pushed off to a “voice menu or recording” and avoid dialing, resorting to searching on their own but you risk other sites advertising your competition.

SOLUTION: Reusable Text/QR Sign Riders allow buyers to view info on their phone 24/7.

 

NO WAY TO FOLLOW UP
If a potential buyer reads an ad, fills out fake information, or grabs a listing flyer you have no way to know who they are or how to contact them.  This lack of valuable data prevents you from better coaching your clients on pricing and market positioning, costing you and them days, weeks, or months of longer days on market.

SOLUTION: Cell Phone Call Capture alerts you of every request and you can always follow up without Do Not Call concern.

 

STARTER KIT FOR ONLY $45 We ship you two pre-printed sign riders with text message and QR codes, and our staff links them to your listing for you, so you can try our service for 60 days.  If you love it, then subscribe to our annual plan and I’ll credit you $45, plus ship you 8 additional signs.  Better yet, we ship you signs from Montana so there is NO SALES TAX.


Click Here To Order Now
(sign riders typically arrive in 2-3 business days)

 

Goomzee Connect Overview Diagram

How Goomzee Connect Works - Diagram

Call: 406-542-9955

or email

support@goomzee.com


Goomzee Starter Kit Overview

I’m so confident that you and your clients will love this service, that if you decide to subscribe to our annual service, I will credit you the $45 towards purchase of our annual plan, and even ship you eight more sign riders.  There’s no risk for just trying us out, and you still benefit from the savings of our discounted MLS price plans.

 

Click Here To Order Now

(sign riders typically arrive in 2-3 business days)

 

Call: 406-542-9955  or email  support@goomzee.com

 

www.goomzee.com

January 09 2012

Goomzee and ReachFactor Partner to Help Agents Win More Profitable Business, Faster

Goomzee, the leading provider of mobile IDX, search and at-property lead capture solutions servicing over 200,000 agents, has selected real estate agent reputation platform ReachFactor to help agents improve their online reputation and visibility and turn millions of in market prospects into highly profitable customers.

Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in, Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.

“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker, more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan, ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”

Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience, agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go, reducing the likelihood that the consumer will shop around.

“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr, Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive, nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit reachfactor.com or call toll free 1-877-470-7794.

 

July 25 2011

QR Technology Approaching Ubiquity in U.S.

In June we discussed Making Room in Your Ecosystem for QR Codes. At that time the good folks at ScanLife had released a report analyzing QR code implementation and interaction rates throughout 2010.  In a nutshell, the findings illustrated how QR technology in the U.S. is on the rise but still not quite to the state of omnipresence.

As we round the corner on the second half of 2011, let’s go to ScanLife’s latest report for a radically different snapshot of QR code adoption.

 

In mid-2010 ScanLife was only recording 10 QR code scans per minute.  As of this report, they are currently logging one scan per second. As you can see from the graph above, QR code adoption started slow but has grown exponentially since July 2010.  As U.S. handset companies begin to incorporate QR technology into their base models, expect the ‘per second scan rate’ to only increase.

Another golden nugget gleaned from the report is the increased usage among mainstream Americans, detailed in the image above.  As expected the 25 – 34 year old age group leads the charge, followed closely by 35 – 44 year olds.  The first-time homebuyer bracket (25 -34 years of age) has traditionally preferred to interact on mobile devices, so it’s a pleasant surprise to see that the 35 – 44 year old age group is:

1.) so close to the younger age group in number of scans, and

2.) scanning at a higher percentage/rate than the younger age group.  At the current rate this will result in a surplus of tech-savvy homebuyers spread across more age groups than ever before.

—-

The report also contains some interesting stats regarding mobile OS market share, scan rates per city and country, and an interesting comparison between 1D and 2D barcode scanning.  Click here for ScanLife’s Q2 2011 Trend Report.

 

-  Austin Smith, Goomzee Community Manager

 

July 19 2011

Accenture Executive Joins Goomzee Management Team

July 19, 2011 – Missoula, MT – Goomzee Corporation, a leading mobile technology startup servicing real estate professionals in the U.S., announced today that former Accenture executive, Cereta Wills-Brown, has joined Goomzee’s management team as a senior project manager. Mrs. Wills-Brown will be leading Goomzee’s software engineering team, and professional services deployments and integration projects as the company continues to grow its U.S. market footprint. She will be based out of Goomzee’s Missoula, Montana office.

“It’s exciting to be involved at this stage of the company. The tremendous positive feedback we’ve already received from our MLS partners on rollout execution and responsiveness of our engineering team energizes us to achieve more,” stated Mrs. Wills-Brown.

Mike Sparr, Goomzee’s CEO and Founder, added “Cereta has over a decade of experience managing and leading teams for some of the world’s largest companies. We’re thrilled to bolster our team with someone of her expertise.”

Goomzee currently supports over 185,000 REALTORs with it’s mobile technology products that include mobile MLS search, branded mobile IDX websites, text message marketing, and lead-generating QR code marketing tools. Many of America’s largest REALTOR associations and multiple listing services have chosen Goomzee as their mobile solution partner to provide their subscribers with mobile technology solutions. By adding Cereta Wills-Brown to the Goomzee team, the company will continue to deliver it’s flawless market rollout track record and further increase it’s responsiveness to ever-changing mobile and web technology.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

June 29 2011

Have No Fear, The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn, business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather, a 75-year-old Italian immigrant and Korean War veteran, is now using his iPhone to send me pictures of his rose garden.  I never thought the day would come…

But it has, and not just for me but for everyone!  The “mobile shift” that we discussed in hushed tones last year, possibly in fear of it turning tail and crossing the Atlantic from whence it came, is now an undeniable paradigm switch that Nielsen has labeled a “Mobile Tsunami”.

Below are some of the latest mobile statistics that reflect just how drastically cell phones have permeated today’s America.  Since outrunning a tsunami is borderline impossible, just sit back and let the waves of progress wash over you…

 

-  USA cell phone penetration currently at 96%

  • Up from 13% penetration in 1995

-  37% of all mobile subscribers have smartphones

-  40% of smartphone users have downloaded a QR code reader

-  49% of smartphone users who have seen a QR code have scanned it

-  Average data usage is up almost 200% across the nation

  • 230MB/month in 1st Quarter of 2010, 435MB/month in 1st Quarter of 2011

-  Average data usage per user has increased 89% in last 12 months

  • 582MB/month average for Android users, 492MB/month average for iPhone users

-  Cost per unit of data had dropped 46% despite increased consumption

  • Dropped from 14 cents per unit of data to 8 cents

 

Mobile statistic aggregators are also reporting fluctuations in more areas of the mobile industry than just data usage:

 

-  Foursquare now has as many users as Bolivia has citizens (10 Million)

-  12% of U.S. internet population (ages 8-64) own a tablet

-  35% of new tablet owners report using their PC significantly less, or not at all

-  32% of laptop owners reported the same

-  96% of small business owners report that they would not be able to remain relevant without using mobile technologies

 

 

Feeling refreshed yet?!

 

(Data points above were collected from independent aggregators, not affiliated in any way with Goomzee.  For citations or other bibliography-related inquiries, please email:  asmith (at) goomzee (dot) com.)

 

- Austin Smith, Goomzee Community Manager

 

June 13 2011

Exhibit A

We recently stumbled across a QR code success story that is a perfect example of effective, consumer-oriented marketing.

Based out of Birmingham, Alabama, a broker named Charita Cadenhead was struggling with a way to entice open house attendees to sign the log-in sheet.  So, she created and began distributing double-sided sign-in cards.  Each card had places for contact info on the front and instructions for downloading a “QR reader app” on the back.

After filling out the card and returning it to Charita, each attendee received a “One Day Sale” QR code coupon to scan.  And for the first time in Charita’s career, everyone who attended her open house signed in without hesitation!

This is a great example of QR code usage in real estate on several fronts:

1. Solves a Problem – Having troubles getting attendees to log their contact info at open houses, Charita let technology step in.  By implementing her campaign with a fantastic call to action, she was able to overcome the ‘privacy issues’ hurdle and connect with her market’s tech savvy homebuyers.  Like any good carpenter, Charita let the tool do the work for her to solve a problem.

2. Call-To-Action – Too often, QR codes will just lead to contact info or property info that was already available on the media it was just scanned from.  In this case, Charita used a coupon giveaway to create value; a special, otherwise inaccessible offer available only to those who took the time to sign the cards.

3. Clear Instructions – Unfortunately, a limitation we are currently facing in QR code adoption is the lack of inherently supportive mobile handsets.  Many phones in Asia have been hard-coded to read and scan QR codes.  In America, the handsets are not quite to that point yet; QR interaction still requires the download of a “QR reader app”.  Aware of this issue, Charita printed clear, easy-to-follow instructions on the back of each sign-in card.

4. Mobile Optimized Landing Page – Charita also paid attention to the post-scan consumer experience by creating a “special Postlets page”.  The QR code did not lead to her existing agent website or property search, but to a mobile-ready site that was created specifically for her open house marketing campaign.

Taking the time to construct your QR campaign correctly will open the door to interaction with homebuyers through the mobile medium they prefer.  And as you can see, proper implementation of QR code technology can also help overcome some of the adoption hurdles we currently face here in the U.S.

June 03 2011

Making Room in Your Ecosystem for QR Codes

Just like your business cards, flyers, IDX website, and ‘For Sale’ signs, Quick Response (QR) codes are a key piece of the complete real estate marketing ecosystem.    Since the demand for mobile-optimized information has reached a new peak, (driven by a generation of tech-savvy first-time homebuyers) the effective marketer will make sure to utilize QR alongside traditional media and other mobile marketing tools.

While some may view America’s adoption of QR codes as a hurdle, it is, in fact, an opportunity.  According to a 2010 trend report from ScanLife, 40% of all U.S. smartphone users have downloaded an app to scan 2D barcodes.  While we’re not quite at Japan’s level of adoption yet (where barcode software is hard-coded into 65% of mobile phones), ScanLife also reports a 1600% increase in U.S. barcode scanning throughout 2010.

Unfortunately for the U.S., some early QR practitioners have not fully honed their marketing for the mobile channel.  Since a bad experience inhibits consumer adoption, here are a few tips for your QR code campaign:

1.  Optimize for Mobile

  • First and foremost, the destination behind a QR code must be mobile-ready.  Since QR technology is mobile-focused, consumers are going to expect that whatever website or landing page they are being directed to will appear pre-formatted for their handheld device.  If it doesn’t, the effectiveness of the mobile interaction is nullified.  To ensure effectiveness, make your landing page easy to interact with across all mobile devices.

2.  Reward

  • Just like any other marketing medium, the consumer needs to be rewarded for their troubles.  Mobile users who scan QR codes are expecting a payoff, and it needs to be more than they are left with had they not scanned the code.  Successful marketers have been providing rewards in the form of coupons, special offers, or even just additional information.  As long as the QR code is a gateway to a new experience, consumers will always want to see what they are missing.

3.  Use in A Complete Marketing Ecosystem

  • In a previous post we discussed the marketing ecosystem – the concept of utilizing various and distinctly separate marketing mediums to create a network with a single message.  Part of maintaining a successful ecosystem is adopting avant-garde technology and blending it with existing tools.  In this case, adopting QR code technology and merging it with SMS (text message), mobile web, email, and phone.

Critics of QR technology in the U.S. say it will soon be replaced by augmented reality, if the slow rate of adoption doesn’t twist the knife first.  Based on the numbers we see from ScanLife in regards to adoption we know that this is simply not true – usage is on the rise, and the current climate is a great opportunity for professionals looking to stand above their competitors by correctly implementing a technology that consumers demand. Unfortunately for augmented reality, results are limited by the aggregator and not driven by a personalized marketing plan.  In advertising terms, augmented reality is “inch-deep, mile-wide marketing”, a powerful tool in its own right but one that does not compete with QR’s ability to literally pull users into your marketing.

If we have learned anything from the thoroughly-critiqued adoption of technologies such as Twitter and SMS, then we know that the negative feedback typically comes from those who are using the medium incorrectly.  By implementing the proven methods discussed above, however, Quick Response codes can be a flexible, relevant, and valuable part of your complete marketing ecosystem.

February 17 2011

Goomzee Launches Realty Connect to 44,000 CRMLS Members

Missoula, Montana – February 18th, 2011 – Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has gone live with its product, Realty Connect to 44,000 members of California Regional MLS (CRMLS).
With the CRMLS launch, representing nearly 44,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

To further aid CRMLS members, Goomzee also announced  that they have successfully completed a Web Single Sign-On (SSO) with CRMLS. With the SSO feature in place, members can login to the CRMLS Matrix system once and access Goomzee’s marketing and lead generation platform without requiring separate logins.

October 14 2010

Bay Area Multiple Listing Services Choose Goomzee For 15,000 REALTORS

Missoula, Montana – October 14TH, 2010 – East Bay Regional Data, Bay East Association of REALTORS and Contra Costa Association of REALTORS have become the first multiple listing services in California to deploy Goomzee’s text message lead generation tool, Realty Connect®, to nearly 15,000 Northern California real estate professionals.  The three organizations announced in September they had chosen Goomzee to deliver the mobile technology to its members and revolutionize how California homebuyers and sellers receive real estate information on their cell phone.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The Buyer then has the option to receive and view photos of the listing immediately on their phone. At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

“We’re pleased to work with Goomzee and help get this technology in our subscribers hands, satisfying both consumers and sellers alike,” states Becky Tobin, President & CEO for the East Bay Regional Data MLS.  “It is our goal to arm our subscribers with the very best technology tools available to help them satisfying both consumers and sellers alike.”

This latest agreement in California expands Goomzee’s market share to include MLS’s in 13 states.  The company’s mobile technology solutions are currently used by real estate agents in 40 states nationwide.

“Bay East’s mission is to help our members succeed as real estate professionals. Today’s REALTOR needs to have access to the latest marketing technology to achieve this goal,” said Pam Winterbauer, 2010 President of Bay East Association of REALTORS.  “The Goomzee SMS platform will allow our members to instantly connect with potential homebuyers and promote their clients’ properties in a new and exciting way.”

“As a former Bay Area resident I can appreciate the need for this technology to satisfy tech-savvy home buyers,” states Mike Sparr, Goomzee’s CEO.  “We are excited to be working with these progressive organizations in Northern California.  Demand continues to increase nationwide for our technology and I expect this trend to continue throughout California.  We’re grateful that EBRD, BEAOR and CCAOR took the initiative to empower more California real estate buyers and sellers with Goomzee’s mobile technology.”

East Bay Regional Data, Bay East Association of REALTORS, Contra Costa Association of REALTORS and Goomzee look to launch their mobile real estate solutions in early November.

About East Bay Regional Data Incorporated
East Bay Regional Data was incorporated in 1991 as a means to provide brokers and agents with a centralized and online source for real estate data. Today, East Bay Regional Data Inc. (EBRDI) is the regions largest MLS cooperative working to provide its subscribers the very best in MLS service.  EBRDI provides comprehensive MLS related information and support services to participants, subscribers and appraisers. These services include access to ongoing training, the latest in real estate technology tools, product research and new offerings, standard MLS Rules and Regulations. For more information visit us online at http://www.ebrdi.com/

About Bay East Association of REALTORS
The Bay East Association of REALTORS (www.bayeast.org) is a professional trade association serving over 4,300 real estate professionals throughout the San Francisco Bay Area by providing programs and services to enhance their ability to conduct business with integrity and competence. For more information visit us online at

About Contra Costa Association of REALTORS
Founded in 1921, the Contra Costa Association of REALTORS supports the real estate community with a wide range of services and products, including education, government advocacy, professional networking, marketing and public relations, and technical support. CCAR is committed to technological innovation that will lead the way in an increasingly challenging real estate environment. In addition to traditional vehicles, such as MLS access, CCAR is a technology resource—developing and aggregating powerful web-based tools that enable REALTORs’ efficiency and success. For more information visit us online at

About Goomzee
Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

September 23 2010

Texas REALTORS Look To Montana To Get Mobile Savvy

Missoula, Montana – September 23, 2010 – Not only are Texas and Montana known for their cowboy boots and hats, but Montana-based mobile technology startup, Goomzee, is now working with Austin Board of REALTORS to deliver mobile technology to over 10,000 real estate professionals in the Austin, Texas area.  Goomzee has announced that it was selected to provide its text message marketing and mobile real estate search tools to all members of the Austin Board of REALTORs.

Home buyers in Texas will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using text messaging, thanks to Goomzee’s text message marketing tool, Realty Connect®. Further, with Goomzee’s Realty Mobile(tm), agents and consumers can search the MLS, search for nearby listings, get directions, and collaborate with each other using any phone with a browser and a data connection.

Beth Gatlin, Director of MLS for ABOR, says “One mission of ABOR is to provide our members with the best tools and information available in the industry.  Access to real estate listing information while on-the-go has become mission critical to our business, and Goomzee’s mobile technologies will improve our brokers and agents’ productivity, professionalism, and relationships with buyers and sellers.”

“We are very excited to be working with Austin Board of REALTORS® and their members” states Mike Sparr, Goomzee’s CEO. “Progressive associations like ABOR can use our technology to help bridge the gap between sales professionals and today’s mobile consumers.”

Austin Board of REALTORS® and Goomzee look to launch their new mobile real estate solutions in Texas in mid October to early November.

About Austin Board of REALTORS®

Founded in 1926 in Austin Texas, The Austin Board of REALTORS® is a non-profit, voluntary organization representing more than 10,000 licensed REALTORS® in Central Texas. ABOR’s Multiple Listing Service (MLS), which is one of the organization’s most significant membership tools, was initiated as an ABOR function in 1952. Today, managed by the Austin/Central Texas Realty Information Service (ACTRIS), a wholly owned subsidiary of ABOR. ABOR also promotes property listings and REALTORS® to consumers via Austinhomesearch. Which allows homebuyers the opportunity to search for properties and REALTORS® in the Austin area. Visit us at www.abor.com.

About Goomzee

For real estate professionals, Goomzee is the only mobile technology provider that can save them time and money, while also meeting the needs of today’s increasingly demanding mobile buyers. Goomzee’s mobile solutions help real estate professionals to win more listings, acquire more leads and close more sales. Goomzee is the industry leader in mobile marketing and continues to innovate from a client first perspective to help connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

September 14 2010

Florida’s Regional MLS Brings Goomzee’s Realty Connect to 11,000 Real Estate Pros

Missoula, Montana – September 14, 2010 – Regional MLS Inc. (RMLS) of Florida has joined the growing number of Real Estate Professionals, associations, multiple listing services (MLS), brokerages and real estate agents connecting with Montana’s Goomzee, a nationwide text message marketing solution provider for real estate professionals. Home buyers in Florida will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using SMS text messaging, thanks to Goomzee.

Patty Connor, CEO of the RMLS, says “We are excited to establish a relationship with Goomzee that will improve the productivity, professionalism, and relationships with buyers and sellers for our Real Estate Professionals.”

Goomzee’s real estate text message marketing solution, Realty Connect®, helps connect buyers and sellers using mobile technology and integration with MLS data systems.  Real estate professionals place signs or ads prompting homebuyers to send a text message and receive for-sale property information.  Potential buyers just have to send the property code as a text message to 44133 and within seconds they receive for-sale information, and optionally photos, on their cell phone.  The real estate agent is alerted, and may connect with buyers in real time, providing timely follow up.

“This is an essential tool for today’s real estate professional.  Goomzee’s technology allows agents to reach the growing population of consumers who rely on their mobile phone to access information anytime, anywhere,” says Mike Sparr, Goomzee’s CEO. “Our company helps bridge the gap between sales professionals and today’s mobile consumers.  A growing number of real estate organizations have recognized this need and I’m pleased they acknowledge Goomzee as the premier mobile technology solution provider.”

Text messaging has rapidly become one of the most commonly-used features on mobile phones. Wireless carriers have reported that over 1.5 trillion text messages were delivered in the U.S. in 2009 alone. Cellular text communication has surpassed voice calls since November 2007.  Once a technology primarily for chatting amongst friends, text messaging is now the preferred source for instant information. With Goomzee’s text message marketing service, Realty Connect, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Regional MLS Inc.
Regional MLS Inc. (RMLS), located in Palm Beach Gardens, Florida serves over 11,000 subscribers in Palm Beach and St. Lucie counties. The RMLS is owned by three Realtor Associations – the REALTORS© Association of the Palm Beaches (RAPB), the Jupiter-Tequesta-Hobe Sound Association of REALTORS© (JTHS), and the REALTORS© Association of St. Lucie (RASL). Established in 1987, RMLS continually strives to advance Real Estate Professionals by providing products and services that meet the ever changing needs of the real estate industry.  For more information about Regional MLS, go to http://www.rmlsfl.com.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective to help connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

July 01 2010

Online Marketing Specialist Sherry Haacke Joins Goomzee

Missoula, Montana – July, 2010 – Goomzee® (www.goomzee.com), a leader in mobile advertising and lead generation for real estate sales and marketing, today announced the hiring of Sherry Haacke as Marketing Manager.  Sherry joins Goomzee after a long-standing career with one of the nation’s largest home builders and will fill a critical role helping drive Goomzee’s continued growth in branding and online marketing efforts.  With a deep understanding of the new construction market, Sherry helps bridge the gap between existing and new home sales to round out Goomzee’s expertise in the real estate industry.

Goomzee provides mobile technology tools to real estate agents that allow potential homebuyers to request and receive for-sale property information on their cell phone, received as a text message.  With Congress recently approving the extension of the federal homebuyer tax credit, and the predominance of new homebuyers in the market, the need for mobile solutions that reach these tech-savvy buyers is essential.

“We are very excited that Sherry has joined Goomzee,” said Mike Sparr, CEO and Founder of Goomzee.  “Sherry brings experience in real estate, sales and online marketing knowledge with her.  She was one of the first emerging online sales consultants among the larger builders.  Her expertise in online marketing and real estate will help Goomzee expand its name nationally.”

“I’m ecstatic to join the Goomzee team,” said Sherry.  “I cannot wait to expand and build upon what Goomzee has already done a fantastic job of doing!”

Sherry comes to us from Chicago, Illinois and is now living in Stevensville, Montana.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324-1796.

June 04 2010

Goomzee is Hiring Product Specialists in Missoula Montana

Goomzee is growing it’s team in Missoula Montana and seeking highly motivated individuals to help promote and demonstrate the company’s mobile technology products to real estate professionals nationwide.  Communication will primarily be over the telephone, but also include email communication and hosting of online webinars (screen sharing for product demonstrations).  Goomzee’s software has been recognized as best-of-breed around the United States and needs your help spreading the word.  If you are organized, goal oriented, articulate with great personal and customer service skills we want to hear from you.

Job Description

Candidate will be responsible for lead mining, demonstrating and selling technology product to all relevant real estate industry market segments.  The candidate is also required to understand the technology and application of the systems and be able to utilize all forms of marketing collateral and marketing personnel to accomplish the sales goals.

Duties and Responsibilities

  • Prepare action plans and schedules to identify and contact specific targets and to project the number of contacts to be made.
  • Follow up on new leads and referrals resulting from field activity.
  • Develop and maintain sales materials and current product knowledge.
  • Present and sell company product to potential clients.
  • Establish and maintain current client and potential client relationships.
  • Manage account services through quality checks and other follow-up.
  • Maintain a favorable working relationship with all other Company employees to foster and promote a cooperative and harmonious working climate that will be conducive to maximum employee morale, productivity, and efficiency/effectiveness.
  • Must be able to potentially travel occasionally.
  • Other duties as assigned by Sales Manager.

Required Knowledge, Skills & Abilities

  • Must be a self starter.
  • Strong interpersonal and communication skills.
  • Knowledge of advertising and sales promotion techniques.
  • Ability to create, compose and edit written materials.
  • Ability to maintain strict confidentiality and work on projects independently.
  • Ability to be flexible in an atmosphere of change.
  • Organizational, multi-tasking, time management, and problem-solving skills, while paying attention to detail.
  • Demonstrated knowledge of standard office practices and procedures; business English, spelling, grammar and composition.
  • Operation of personal computers and related word processing, spreadsheet, and online software (MS Word, Excel, and Outlook) with the ability to learn new programs.

Minimum Job Qualifications

  • High school diploma
  • 2 plus years progressive experience sales and account management
  • Experience in long and short sales cycles

Preferred Qualifications

  • Higher education degree preferred
  • Wireless industry knowledge/experience
  • Real estate industry knowledge/experience
  • CRM experience

Compensation

  • Hourly wage plus bonuses
  • Flexible hours and schedule
  • Health benefits
  • Comprehensive product, industry and systems training including ongoing training opportunities

How To Apply

  • Please email cover letter, resume and at least 3 references to jobs@goomzee.com

February 16 2010

Real Estate Technology Veteran Jacob Wills Joins Goomzee

Missoula, Montana – February 16, 2010 – Goomzee® (www.goomzee.com), the leader in mobile advertising and lead generation for real estate sales and marketing, today announced the hiring of emerging technologies guru and real estate veteran Jacob Wills.  In his position as Vice President of Product and Business Development, Wills’ responsibilities will include forging strong relationships with Multiple Listing Service partners, ensuring the Goomzee product offerings exceed client expectations, and developing products for emerging technology opportunities in real estate.

“We are very excited that Jake has joined Goomzee,” said Mike Sparr, CEO and Founder of Goomzee.  “Jake brings a wealth of experience in mobile services and emerging technologies, and his knowledge and relationships in the real estate space will help Goomzee as it expands nationally.”

Wills has been working in real estate software and technology for over 10 years, with expertise including product design and management, mobile and voice technologies, business development, and marketing.  Most recently he has served as Director of Product Management for NewportWorks (acquired by The First American Corporation), Product Manager for Fidelity National Real Estate Solutions (now LPS Real Estate Group) and as a consultant for companies large and small.

“I’m thrilled to join the Goomzee team,” said Wills.  “I’m looking forward to driving the growth of Goomzee’s best-of-breed mobile marketing solutions, working with an outstanding development organization, and helping translate market opportunities into new products and services.”  A graduate of The Johns Hopkins University, Wills now lives in Southern California.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324 – 1796.

February 03 2010

Goomzee

Alphabet soup - what the #@$% do all those real estate acronymns mean?!?!

Ever wonder what all those abbreviations mean behind a real estate professional’s signature?  We did too, which is why for the past year we have collected all designations and their definitions/criteria that have come across our radar.  We call this list “Alphabet Soup”.

The list below may be useful to you; if you find any designations we’re missing, please add a comment to this post with as much info as you can and we’ll keep on top of updating the content.  If you are re-posting this list, please give credit where credit is due and link back to Goomzee's Mobile Marketing Blog.

To view the list in its entirety, either click the following link or cut and paste it into your browser's address bar:
 - http://blog.goomzee.com/2010/01/28/alphabet-soup/  <!--session data-->

What Mobile Solution Is Best For You

http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php

I came across the above article this morning, and it reminded me of my call with Rob Luna of Diverse Solutions the other day.  He told me how he and his wife were shopping for a new phone for their child, and when choosing pricing plans, they saw “Talk”, “Talk + Text”, “add Data”.  The latter option was another $20-30/mo so they did not sign up.  The most critical services for their phone plan, even for their child, included “Talk + Text”.  Rob stated that it “clicked” and he immediately thought of Goomzee, and our SMS-based solution for consumer access to real estate info (with call capture of course).  “Younger people don’t talk on the phones, they just text,” noted Rob.

Now, over 72% of SMS users are aged 25-49.  This is the exact same demographic real estate professionals are trying to reach in their marketing.  The people you build a website for would rather text than talk to you.  The question is, what are you doing to reach them?  As indicated by wireless carrier reports for the past 4 years, SMS continues to grow and now approximately 80% of US market sends/receives text messaging.  This means no learning curve, built-in technology, and maximum reach to consumers.  There’s simply no better way to reach today’s consumer (buyer) than SMS.

The article above indicates another trend in the US, and that is the shift from buzz of apps to rich mobile web apps, depending on the purpose.  Native apps are excellent for specific purposes and at Goomzee we’ve also built native apps for our clients to manage their text campaigns on today’s popular smart phones.  For search, however, consumers still open their browser and type away.  I’ve seen innovative MLS organizations like Contra Costa/Bay East/EBRD already recognize this and begin to build an impressive suite of tools for their members.

This trend will continue to grow, but it will still take a few years before the consumer reach is significant enough to deliver maximum value.  The latest wireless industry reports cite that between 30-40% of consumers have a data plan.  This means nearly 70% do not, and any app/web-only solution will miss those consumers.  It’s still an early adopter market, so managing agent expectations is key, and concentration will vary in some metro markets.  Price pressures will inevitably force the bundled plans to include data, but carriers will need the next “up sell” first to keep Wall St. satisfied and until then, there will be cost barriers.

Check out Goomzee’s Mobile Marketing Trends page for more information on current US wireless market statistics.

January 25 2010

Prudential Missoula Agent Ivan Crago Recognized For Using Goomzee

Ivan Crago

Missoula MT – Sunday January 24, 2010 - Local real estate agent, Ivan Crago, of Prudential Missoula Properties was recently recognized by The Missoulian for his use of Goomzee’s text message marketing tool, Realty Connect.  The article describes how the service works and the growing trend of US consumers using and relying on their cellular phones to communicate and gain access to information, instantly.

Mr. Crago is part of a growing number of real estate professional nationwide using mobile technology to streamline their work, and empower consumers to gain access to for sale property information at the point of interest.  Agents assign property codes to their listings and then place signs or ads that tell consumers how to request the information on their cellular phone.  Consumers send a text message to Goomzee’s nationwide text-in number, 44133, and enter the property code as the message.  Within seconds, the property information is delivered to their phone, and optionally they may view photos using Goomzee’s exclusive Mobile Virtual Tour solution.  The real estate agent is alerted of the buyer interest and can connect and answer any additional questions.

“Consumers are learning how much easier it is to access  information on their phone when they want it, using text messaging, and we’re seeing a steady rise in real estate professionals responding to meet their needs,” explains Mike Sparr, Goomzee’s CEO and founder.  “I’m always excited when our clients like Ivan Crago of Prudential Missoula Properties are acknowledged for their commitment to delivering maximum value to their clients, and real estate buyers.”

You may Ivan Crago online by viewing his company website or when you see one of his properties around Missoula, don’t hesitate to text for instant information delivered to your phone.  A digital PDF copy of the Missoulian article can be downloaded by clicking here to download.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324-1796.

January 12 2010

Guy Kawasaki Names Montana’s Goomzee As Favorite

Guy Kawasaki

Palo Alto CA – December 17, 2009 – Author, speaker, entrepreneur and venture capitalist, Guy Kawasaki, recently named a Montana-based mobile technology startup, Goomzee, as one of his favorite applications in American Express’ Open Forum for Small Business.  Kawasaki selected this mobile startup not based in California, or even Seattle, but from Missoula Montana.

Goomzee provides an easy-to-use software platform that allows marketers, including Guy himself, to create and manage text message marketing campaigns while tracking results in real time.  Goomzee’s mobile marketing platform is used nationwide primarily by real estate professionals who advertise their for-sale properties.  The service delivers home pricing information and photos to potential buyers via text messaging.  At the same time, it can alert agents of buyer interest for prompt follow-up.  Shopping malls, retailers, auto dealers and others like Mr. Kawasaki have found creative uses for this technology as well.

“It’s nice when someone like Guy Kawasaki recognizes innovative companies like Goomzee who are based outside the [Silicon] Valley.  As a former San Francisco resident myself, my Bay Area friends thought I was crazy to build a mobile startup from Montana.  Our location has challenges, but it forces continuous creativity and efficiency, ultimately building a much stronger company,” explains Goomzee’s founder and CEO, Mike Sparr.  “Montana’s allure even helps in enterprise sales and perspective clients often joke about selecting Goomzee if it includes a trip here.  Our Governor often leads in speeches with ‘Montana’s On The Move’ and I couldn’t agree more; we’re happy to do our part.”

Montana is no stranger to technology startup success stories.  Bozeman’s Right Now Technologies (RNOW) provides on demand customer experience management software and achieved a successful IPO and over $1 billion in revenues before Salesforce.com.  Kalispell’s Semitool (SMTL) recently negotiated a sale to Applied Materials (AMD) for over $300 million and another Kalispell IPTV startup, Auroras, merged with Broadsoft to form Avail Media and secured over $25 million in venture financing from Novak Biddle, Columbia Capital and others.  Like the Rockies Region startups mentioned, and many others, Goomzee continues to impress Silicon Valley thought leaders like Guy Kawasaki.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324 – 1796.

December 02 2009

US Mobile Marketing Statistics & Trends

Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately. (USShortCodes) Consumers continue to demand instant, and mobile, access to information.  Late 2008, it was reported that 72 percent of US text message users were ages 25 – 49.  That number continues to grow, and the 25-49 demographic is also the same group marketers try to reach with websites.  Several national speakers at real estate conferences state that today’s buyer “would rather text you than talk to you”.  Goomzee’s technology is designed to not only help you reach today’s buyers, but promote and facilitate interaction with them to increase sales.

US Mobile Industry Quick Stats

  • There are over 276.6 million US mobile subscribers (89% of Americans)
  • Over 76.4% of US cell phone subscribers use text messaging
  • US mobile operators reported over 100 billion SMS messages sent in December 2009
  • Over 73% of new cell phone buyers cite ‘text messaging’ as the ‘most important’ feature on their device
  • Text messaging has surpassed talk from 13-44 year old US cell phone users since November 2007
  • Currently only 30% of US mobile subscribers have data plans (means 70% cannot use apps or web)
  • Approximately 70% of US mobile subscribers do not have a smart phone
  • iPhone accounts for 9 – 11.7 % share in US market (approximately 90% do not have one)

US Wireless Carrier Market Share

Verizon holds the top position in the US market, commanding 32 percent.  AT&T holds the second place position, then Sprint, T-Mobile and the others slice up a 9 percent share.

US Wireless Device Market Share

Symbian operating systems (like Nokia phones) hold the top position in the US market, commanding 50.3%.  Smart phone use continues to grow as new devices enter the market, however smart phones make up between 23-39% US share (various reports).

Market Research Will Help You Reach Your Organization’s Goals

Any organization’s mobile strategy must take into account the demographics in their market.  If you were an accessory manufacturer for cars, you would want to know the distribution of cars in the market to pick the top car models to design your products for.  The same holds true when building or selecting a mobile technology given the diversity of devices.  Currently text (SMS) messaging is built into every new mobile device and delivers nearly 80 percent of US mobile subscribers.  This equates to approximately 300% more consumers than smart phones and 800% more than iPhones.  A consumer-facing mobile strategy therefore must include SMS, but prepare for other platforms as the market grows.

November 25 2009

With Our Powers Combined: R.E. Investments & the “Four-oh Wunk”

A little bird fluttering about the office last week told me of a tantalizing opportunity for my 401(k).  For those of you in the dark, a 401(k) is a retirement savings portfolio and can be used to facilitate investments.  You may hear experts refer to it as a “four-oh wunk”; don’t be alarmed, this pronunciation also points to the same section of IRS Tax Code that serves as both an IRS Tax Code and the name of a retirement portfolio that can be used to facilitate investments.

Among other things, the bird mentioned that I should be primarily looking into real estate investments.  Although I had heard of the NMTC (New Market Tax Credit), the RTC (Rehabilitation Tax Credit), and the benefits of using these in conjunction with a 401(k), I asked why real estate is so important, especially in light of our R.E. market woes.  The answer was two-fold:

“Buy Low, Sell High, and take advantage of the Tax Credits!”

Truer words have never been spoken.  With the options available today, real estate investment done right is so lucrative it should be illegal.  But what type of portfolio to use?  I’m no investment specialist, but the real experts say that self-directed IRAs or 401(k)s, both preferably with the Roth option, are the best for real estate investments.  The Roth umbrella shields your portfolio from income tax in certain scenarios, and is the best way to get the most out of your investment money.  You can work your way into a Roth IRA or “four-oh wunk” from a traditional account via rollovers and Trustee changes.  Roth IRAs/401(k)s are great because you deposit money after taxes, meaning you won’t have to pay tax upon withdrawal.  This allows you to save more in the long term than a traditional IRA or 401(k).  If you decide to stick with the traditional “four-oh wunk”, you are allowed to invest directly in real estate depending on the rules of your portfolio.  Also, you are allowed to borrow against your 401(k), but be warned: by doing so you are not eligible for the mortgage-interest tax deduction.

Another option would be to use a real estate investment trust.  To my knowledge, this means that you would be placing investments through a trust of real estate specialists, thus alleviating some of the inherent risk from the shoulders of your portfolio.  This is a great option for inexperienced investors that want to turn a profit but are scared of getting burned.  If you already know your way around the real estate arena, most advise to skip the investment trust and the fees that come with them.

More important than the means of investment are the tax credits available to real estate investors.  The New Market Tax Credit (NMTC) offers a 39% return on initial amount paid via tax credits spread through seven year installments.  A private investor would receive these credits when he invests in a designated Community Development Entity (CDE).  The CDE in turn invests “substantially all” of your monies in a low-income census tract.  For more info on low-income tracts including lists per region and qualification criterion, click here.  The best part about the NMTC isn’t the credit itself, but its ability to “twin” with the Rehabilitation Tax Credit (RTC), a credit reserved for the renovation of historic properties.  The combination of these two credits “has a net effect of adding 30-35 percent more equity to the transaction”, offsetting the financial risks involved in renovating a historic property rooted in a low-income neighborhood.

A word of warning: consult both an investment and tax specialist before attempting to navigate this minefield.  There are a number of pitfalls throughout the real estate investment process so it is best to move forward per the advice of a professional.  If you can overcome the inherent risk of an investment coupled with the possible tax woes, a real estate investment holds the promise to be your biggest earner yet.  The silver lining to 2009’s R.E. market cloud is falling home prices.  True, this thought is heartbreaking in the sense that the net worth of many Americans is plummeting, but it is an “investor’s market”, and those with the cash should be chomping at the bit to get in while prices are low.  Real estate is long term, secure, and has great potential for varying sources of ROI, from new renters to property appreciation and more.

So to review, a self-directed IRA or 401(k), with the Roth option, is reportedly the best way to go when investing in real estate.  Alternatively, a real estate trust or loans are viable options.  If you do decide to put your hard-earned money into property, be sure to take advantage of both the NMTC and the RTC.  These credits “twinned” together, paired with low housing prices and an influx of inventory, means that NOW is truly the time to invest in real estate.

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