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June 29 2011

Have No Fear, The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn, business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather, a 75-year-old Italian immigrant and Korean War veteran, is now using his iPhone to send me pictures of his rose garden.  I never thought the day would come…

But it has, and not just for me but for everyone!  The “mobile shift” that we discussed in hushed tones last year, possibly in fear of it turning tail and crossing the Atlantic from whence it came, is now an undeniable paradigm switch that Nielsen has labeled a “Mobile Tsunami”.

Below are some of the latest mobile statistics that reflect just how drastically cell phones have permeated today’s America.  Since outrunning a tsunami is borderline impossible, just sit back and let the waves of progress wash over you…

 

-  USA cell phone penetration currently at 96%

  • Up from 13% penetration in 1995

-  37% of all mobile subscribers have smartphones

-  40% of smartphone users have downloaded a QR code reader

-  49% of smartphone users who have seen a QR code have scanned it

-  Average data usage is up almost 200% across the nation

  • 230MB/month in 1st Quarter of 2010, 435MB/month in 1st Quarter of 2011

-  Average data usage per user has increased 89% in last 12 months

  • 582MB/month average for Android users, 492MB/month average for iPhone users

-  Cost per unit of data had dropped 46% despite increased consumption

  • Dropped from 14 cents per unit of data to 8 cents

 

Mobile statistic aggregators are also reporting fluctuations in more areas of the mobile industry than just data usage:

 

-  Foursquare now has as many users as Bolivia has citizens (10 Million)

-  12% of U.S. internet population (ages 8-64) own a tablet

-  35% of new tablet owners report using their PC significantly less, or not at all

-  32% of laptop owners reported the same

-  96% of small business owners report that they would not be able to remain relevant without using mobile technologies

 

 

Feeling refreshed yet?!

 

(Data points above were collected from independent aggregators, not affiliated in any way with Goomzee.  For citations or other bibliography-related inquiries, please email:  asmith (at) goomzee (dot) com.)

 

- Austin Smith, Goomzee Community Manager

 

May 05 2010

Goomzee Connects With More MLS’s in Texas, Oregon and Illinois

Missoula, Montana – May 05, 2010 – Home buyers in Illinois, Oregon, and Texas will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee.  Peoria Area Association of Realtors® (PAAR), Willamette Valley MLS (WVMLS), and Temple-Belton Board of Realtors (TBBOR) recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents connecting with Montana’s Goomzee, a nationwide text message marketing solution provider for real estate professionals.

Goomzee’s real estate text message marketing solution, Realty Connect®, helps connect buyers and sellers using mobile technology and integration with MLS data systems.  Real estate professionals place signs or ads prompting homebuyers to send a text message with a unique property code to receive for-sale property information.  Potential buyers just have to send the property code as a text message to 44133 and within seconds they receive for-sale information, and optionally photos, on their cell phone.  The real estate agent is alerted, and may connect with buyers in real time, providing timely follow up.

“This is an essential tool for today’s real estate professional.  Goomzee’s technology allows agents to reach the growing population of consumers who rely on their mobile phone to access information anytime, anywhere,” says Mike Sparr, Goomzee’s CEO.

Jay Gordon, CEO of the Willamette Valley MLS, says “Our goal is to provide Realtors with the best tools and information available in the industry. We are very happy to create a relationship with Goomzee that will improve our members’ productivity, professionalism, and relationships with buyers and sellers.”

An increasing number of Americans look to their cellular phones for instant access to information.  According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 285.6 million US mobile phone subscribers, representing 91% of Americans.

Text messaging has rapidly become one of the most commonly-used features on mobile phones.  Wireless carriers have reported that over 1.5 trillion text messages were delivered in the U.S. in 2009 and average monthly messages per subscriber was 357.  Cellular text communication has surpassed voice calls since November 2007.  Once a technology primarily for chatting amongst friends, text messaging is now the preferred source for instant information.  With Goomzee’s text message marketing service, Realty Connect, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Peoria Area Association of Realtors

The Peoria Area Association of REALTORS® serves over 1,000 REALTOR® members and 145 Affiliates. The PAAR Mission is “To be recognized by the public and our peers as an Association dedicated to equal opportunity in housing, to the protection of private property rights and to high ethical standards of professional conduct; to provide an opportunity for a productive life in sales by providing the education and resources necessary for growth, keeping alive the American Dream.”

About Willamette Valley Multiple Listing Service

Located in Salem, OR, the Willamette Valley Multiple Listing Service is a member-owned cooperative MLS, serving the Mid-Willamette Valley since 1949.  The WVMLS mission is to provide the highest quality, preferred real estate products and services the industry has to offer, maintain and encourage a high level of member cooperation and professionalism, and expedite real estate transactions by providing accurate and timely information and services for the benefit of our membership and the public.

About Temple-Belton Board of Realtors

The Temple-Belton Board of REALTORS® is based in Temple, TX.  The TBBOR mission is to provide support and resources in an effort to build, maintain and educate our membership to establish and promote a professional, ethical business atmosphere in which the membership can properly serve the public.

About Goomzee

Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324-1796 (toll free).

January 12 2010

Guy Kawasaki Names Montana’s Goomzee As Favorite

Guy Kawasaki

Palo Alto CA – December 17, 2009 – Author, speaker, entrepreneur and venture capitalist, Guy Kawasaki, recently named a Montana-based mobile technology startup, Goomzee, as one of his favorite applications in American Express’ Open Forum for Small Business.  Kawasaki selected this mobile startup not based in California, or even Seattle, but from Missoula Montana.

Goomzee provides an easy-to-use software platform that allows marketers, including Guy himself, to create and manage text message marketing campaigns while tracking results in real time.  Goomzee’s mobile marketing platform is used nationwide primarily by real estate professionals who advertise their for-sale properties.  The service delivers home pricing information and photos to potential buyers via text messaging.  At the same time, it can alert agents of buyer interest for prompt follow-up.  Shopping malls, retailers, auto dealers and others like Mr. Kawasaki have found creative uses for this technology as well.

“It’s nice when someone like Guy Kawasaki recognizes innovative companies like Goomzee who are based outside the [Silicon] Valley.  As a former San Francisco resident myself, my Bay Area friends thought I was crazy to build a mobile startup from Montana.  Our location has challenges, but it forces continuous creativity and efficiency, ultimately building a much stronger company,” explains Goomzee’s founder and CEO, Mike Sparr.  “Montana’s allure even helps in enterprise sales and perspective clients often joke about selecting Goomzee if it includes a trip here.  Our Governor often leads in speeches with ‘Montana’s On The Move’ and I couldn’t agree more; we’re happy to do our part.”

Montana is no stranger to technology startup success stories.  Bozeman’s Right Now Technologies (RNOW) provides on demand customer experience management software and achieved a successful IPO and over $1 billion in revenues before Salesforce.com.  Kalispell’s Semitool (SMTL) recently negotiated a sale to Applied Materials (AMD) for over $300 million and another Kalispell IPTV startup, Auroras, merged with Broadsoft to form Avail Media and secured over $25 million in venture financing from Novak Biddle, Columbia Capital and others.  Like the Rockies Region startups mentioned, and many others, Goomzee continues to impress Silicon Valley thought leaders like Guy Kawasaki.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324 – 1796.

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