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January 09 2012

Goomzee and ReachFactor Partner to Help Agents Win More Profitable Business, Faster

Goomzee, the leading provider of mobile IDX, search and at-property lead capture solutions servicing over 200,000 agents, has selected real estate agent reputation platform ReachFactor to help agents improve their online reputation and visibility and turn millions of in market prospects into highly profitable customers.

Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in, Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.

“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker, more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan, ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”

Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience, agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go, reducing the likelihood that the consumer will shop around.

“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr, Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive, nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit reachfactor.com or call toll free 1-877-470-7794.

 

July 25 2011

QR Technology Approaching Ubiquity in U.S.

In June we discussed Making Room in Your Ecosystem for QR Codes. At that time the good folks at ScanLife had released a report analyzing QR code implementation and interaction rates throughout 2010.  In a nutshell, the findings illustrated how QR technology in the U.S. is on the rise but still not quite to the state of omnipresence.

As we round the corner on the second half of 2011, let’s go to ScanLife’s latest report for a radically different snapshot of QR code adoption.

 

In mid-2010 ScanLife was only recording 10 QR code scans per minute.  As of this report, they are currently logging one scan per second. As you can see from the graph above, QR code adoption started slow but has grown exponentially since July 2010.  As U.S. handset companies begin to incorporate QR technology into their base models, expect the ‘per second scan rate’ to only increase.

Another golden nugget gleaned from the report is the increased usage among mainstream Americans, detailed in the image above.  As expected the 25 – 34 year old age group leads the charge, followed closely by 35 – 44 year olds.  The first-time homebuyer bracket (25 -34 years of age) has traditionally preferred to interact on mobile devices, so it’s a pleasant surprise to see that the 35 – 44 year old age group is:

1.) so close to the younger age group in number of scans, and

2.) scanning at a higher percentage/rate than the younger age group.  At the current rate this will result in a surplus of tech-savvy homebuyers spread across more age groups than ever before.

—-

The report also contains some interesting stats regarding mobile OS market share, scan rates per city and country, and an interesting comparison between 1D and 2D barcode scanning.  Click here for ScanLife’s Q2 2011 Trend Report.

 

-  Austin Smith, Goomzee Community Manager

 

July 19 2011

Accenture Executive Joins Goomzee Management Team

July 19, 2011 – Missoula, MT – Goomzee Corporation, a leading mobile technology startup servicing real estate professionals in the U.S., announced today that former Accenture executive, Cereta Wills-Brown, has joined Goomzee’s management team as a senior project manager. Mrs. Wills-Brown will be leading Goomzee’s software engineering team, and professional services deployments and integration projects as the company continues to grow its U.S. market footprint. She will be based out of Goomzee’s Missoula, Montana office.

“It’s exciting to be involved at this stage of the company. The tremendous positive feedback we’ve already received from our MLS partners on rollout execution and responsiveness of our engineering team energizes us to achieve more,” stated Mrs. Wills-Brown.

Mike Sparr, Goomzee’s CEO and Founder, added “Cereta has over a decade of experience managing and leading teams for some of the world’s largest companies. We’re thrilled to bolster our team with someone of her expertise.”

Goomzee currently supports over 185,000 REALTORs with it’s mobile technology products that include mobile MLS search, branded mobile IDX websites, text message marketing, and lead-generating QR code marketing tools. Many of America’s largest REALTOR associations and multiple listing services have chosen Goomzee as their mobile solution partner to provide their subscribers with mobile technology solutions. By adding Cereta Wills-Brown to the Goomzee team, the company will continue to deliver it’s flawless market rollout track record and further increase it’s responsiveness to ever-changing mobile and web technology.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

June 29 2011

Have No Fear, The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn, business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather, a 75-year-old Italian immigrant and Korean War veteran, is now using his iPhone to send me pictures of his rose garden.  I never thought the day would come…

But it has, and not just for me but for everyone!  The “mobile shift” that we discussed in hushed tones last year, possibly in fear of it turning tail and crossing the Atlantic from whence it came, is now an undeniable paradigm switch that Nielsen has labeled a “Mobile Tsunami”.

Below are some of the latest mobile statistics that reflect just how drastically cell phones have permeated today’s America.  Since outrunning a tsunami is borderline impossible, just sit back and let the waves of progress wash over you…

 

-  USA cell phone penetration currently at 96%

  • Up from 13% penetration in 1995

-  37% of all mobile subscribers have smartphones

-  40% of smartphone users have downloaded a QR code reader

-  49% of smartphone users who have seen a QR code have scanned it

-  Average data usage is up almost 200% across the nation

  • 230MB/month in 1st Quarter of 2010, 435MB/month in 1st Quarter of 2011

-  Average data usage per user has increased 89% in last 12 months

  • 582MB/month average for Android users, 492MB/month average for iPhone users

-  Cost per unit of data had dropped 46% despite increased consumption

  • Dropped from 14 cents per unit of data to 8 cents

 

Mobile statistic aggregators are also reporting fluctuations in more areas of the mobile industry than just data usage:

 

-  Foursquare now has as many users as Bolivia has citizens (10 Million)

-  12% of U.S. internet population (ages 8-64) own a tablet

-  35% of new tablet owners report using their PC significantly less, or not at all

-  32% of laptop owners reported the same

-  96% of small business owners report that they would not be able to remain relevant without using mobile technologies

 

 

Feeling refreshed yet?!

 

(Data points above were collected from independent aggregators, not affiliated in any way with Goomzee.  For citations or other bibliography-related inquiries, please email:  asmith (at) goomzee (dot) com.)

 

- Austin Smith, Goomzee Community Manager

 

June 13 2011

Exhibit A

We recently stumbled across a QR code success story that is a perfect example of effective, consumer-oriented marketing.

Based out of Birmingham, Alabama, a broker named Charita Cadenhead was struggling with a way to entice open house attendees to sign the log-in sheet.  So, she created and began distributing double-sided sign-in cards.  Each card had places for contact info on the front and instructions for downloading a “QR reader app” on the back.

After filling out the card and returning it to Charita, each attendee received a “One Day Sale” QR code coupon to scan.  And for the first time in Charita’s career, everyone who attended her open house signed in without hesitation!

This is a great example of QR code usage in real estate on several fronts:

1. Solves a Problem – Having troubles getting attendees to log their contact info at open houses, Charita let technology step in.  By implementing her campaign with a fantastic call to action, she was able to overcome the ‘privacy issues’ hurdle and connect with her market’s tech savvy homebuyers.  Like any good carpenter, Charita let the tool do the work for her to solve a problem.

2. Call-To-Action – Too often, QR codes will just lead to contact info or property info that was already available on the media it was just scanned from.  In this case, Charita used a coupon giveaway to create value; a special, otherwise inaccessible offer available only to those who took the time to sign the cards.

3. Clear Instructions – Unfortunately, a limitation we are currently facing in QR code adoption is the lack of inherently supportive mobile handsets.  Many phones in Asia have been hard-coded to read and scan QR codes.  In America, the handsets are not quite to that point yet; QR interaction still requires the download of a “QR reader app”.  Aware of this issue, Charita printed clear, easy-to-follow instructions on the back of each sign-in card.

4. Mobile Optimized Landing Page – Charita also paid attention to the post-scan consumer experience by creating a “special Postlets page”.  The QR code did not lead to her existing agent website or property search, but to a mobile-ready site that was created specifically for her open house marketing campaign.

Taking the time to construct your QR campaign correctly will open the door to interaction with homebuyers through the mobile medium they prefer.  And as you can see, proper implementation of QR code technology can also help overcome some of the adoption hurdles we currently face here in the U.S.

June 03 2011

Making Room in Your Ecosystem for QR Codes

Just like your business cards, flyers, IDX website, and ‘For Sale’ signs, Quick Response (QR) codes are a key piece of the complete real estate marketing ecosystem.    Since the demand for mobile-optimized information has reached a new peak, (driven by a generation of tech-savvy first-time homebuyers) the effective marketer will make sure to utilize QR alongside traditional media and other mobile marketing tools.

While some may view America’s adoption of QR codes as a hurdle, it is, in fact, an opportunity.  According to a 2010 trend report from ScanLife, 40% of all U.S. smartphone users have downloaded an app to scan 2D barcodes.  While we’re not quite at Japan’s level of adoption yet (where barcode software is hard-coded into 65% of mobile phones), ScanLife also reports a 1600% increase in U.S. barcode scanning throughout 2010.

Unfortunately for the U.S., some early QR practitioners have not fully honed their marketing for the mobile channel.  Since a bad experience inhibits consumer adoption, here are a few tips for your QR code campaign:

1.  Optimize for Mobile

  • First and foremost, the destination behind a QR code must be mobile-ready.  Since QR technology is mobile-focused, consumers are going to expect that whatever website or landing page they are being directed to will appear pre-formatted for their handheld device.  If it doesn’t, the effectiveness of the mobile interaction is nullified.  To ensure effectiveness, make your landing page easy to interact with across all mobile devices.

2.  Reward

  • Just like any other marketing medium, the consumer needs to be rewarded for their troubles.  Mobile users who scan QR codes are expecting a payoff, and it needs to be more than they are left with had they not scanned the code.  Successful marketers have been providing rewards in the form of coupons, special offers, or even just additional information.  As long as the QR code is a gateway to a new experience, consumers will always want to see what they are missing.

3.  Use in A Complete Marketing Ecosystem

  • In a previous post we discussed the marketing ecosystem – the concept of utilizing various and distinctly separate marketing mediums to create a network with a single message.  Part of maintaining a successful ecosystem is adopting avant-garde technology and blending it with existing tools.  In this case, adopting QR code technology and merging it with SMS (text message), mobile web, email, and phone.

Critics of QR technology in the U.S. say it will soon be replaced by augmented reality, if the slow rate of adoption doesn’t twist the knife first.  Based on the numbers we see from ScanLife in regards to adoption we know that this is simply not true – usage is on the rise, and the current climate is a great opportunity for professionals looking to stand above their competitors by correctly implementing a technology that consumers demand. Unfortunately for augmented reality, results are limited by the aggregator and not driven by a personalized marketing plan.  In advertising terms, augmented reality is “inch-deep, mile-wide marketing”, a powerful tool in its own right but one that does not compete with QR’s ability to literally pull users into your marketing.

If we have learned anything from the thoroughly-critiqued adoption of technologies such as Twitter and SMS, then we know that the negative feedback typically comes from those who are using the medium incorrectly.  By implementing the proven methods discussed above, however, Quick Response codes can be a flexible, relevant, and valuable part of your complete marketing ecosystem.

June 04 2010

Goomzee is Hiring Product Specialists in Missoula Montana

Goomzee is growing it’s team in Missoula Montana and seeking highly motivated individuals to help promote and demonstrate the company’s mobile technology products to real estate professionals nationwide.  Communication will primarily be over the telephone, but also include email communication and hosting of online webinars (screen sharing for product demonstrations).  Goomzee’s software has been recognized as best-of-breed around the United States and needs your help spreading the word.  If you are organized, goal oriented, articulate with great personal and customer service skills we want to hear from you.

Job Description

Candidate will be responsible for lead mining, demonstrating and selling technology product to all relevant real estate industry market segments.  The candidate is also required to understand the technology and application of the systems and be able to utilize all forms of marketing collateral and marketing personnel to accomplish the sales goals.

Duties and Responsibilities

  • Prepare action plans and schedules to identify and contact specific targets and to project the number of contacts to be made.
  • Follow up on new leads and referrals resulting from field activity.
  • Develop and maintain sales materials and current product knowledge.
  • Present and sell company product to potential clients.
  • Establish and maintain current client and potential client relationships.
  • Manage account services through quality checks and other follow-up.
  • Maintain a favorable working relationship with all other Company employees to foster and promote a cooperative and harmonious working climate that will be conducive to maximum employee morale, productivity, and efficiency/effectiveness.
  • Must be able to potentially travel occasionally.
  • Other duties as assigned by Sales Manager.

Required Knowledge, Skills & Abilities

  • Must be a self starter.
  • Strong interpersonal and communication skills.
  • Knowledge of advertising and sales promotion techniques.
  • Ability to create, compose and edit written materials.
  • Ability to maintain strict confidentiality and work on projects independently.
  • Ability to be flexible in an atmosphere of change.
  • Organizational, multi-tasking, time management, and problem-solving skills, while paying attention to detail.
  • Demonstrated knowledge of standard office practices and procedures; business English, spelling, grammar and composition.
  • Operation of personal computers and related word processing, spreadsheet, and online software (MS Word, Excel, and Outlook) with the ability to learn new programs.

Minimum Job Qualifications

  • High school diploma
  • 2 plus years progressive experience sales and account management
  • Experience in long and short sales cycles

Preferred Qualifications

  • Higher education degree preferred
  • Wireless industry knowledge/experience
  • Real estate industry knowledge/experience
  • CRM experience

Compensation

  • Hourly wage plus bonuses
  • Flexible hours and schedule
  • Health benefits
  • Comprehensive product, industry and systems training including ongoing training opportunities

How To Apply

  • Please email cover letter, resume and at least 3 references to jobs@goomzee.com

March 08 2010

Sending SMS Text Message To Short Codes on BlackBerry Phones

As a BlackBerry owner myself, I must admit that it was not intuitive at first to send SMS (text messages) to short codes.  The dialing is focused around the address book, and the short code was not a contact.  I would navigate to my Messaging inbox and choose “Compose SMS message” from the menu, and I kept typing in a “U” and clicking up for the “Use Once” option, then choosing numeric, then typing in the number.  I would then type in the message and send; it was not very friendly.

During a presentation of Goomzee’s text message advertising tool for REALTORs, one of the agents in the audience actually just typed in the 5-digit text message short code, clicked their menu or wheel button, and chose “SMS 44133″ and then just typed in the code and sent – brilliant!  Now I share this with everyone I see with a BlackBerry because it’s so much easier.  We recently had a client write in and ask the same question, “how do I text my listings with a BlackBerry?”  As our support manager had an iPhone, he wasn’t exactly sure so I showed him “the trick”.  I then asked our engineers to screen snap the steps and thought we’d share below, so you too can educate the masses.

Main screen of BlackBerry

From the main screen, simply type in the short code.  For Goomzee, it is 44133 so below you’ll see you simply type in the 4-4-1-3-3 digits.

Type the short code 44133 using your keypad

After you type in the 44133 (or short code) you simply press the wheel button (or your BlackBerry menu button) to reveal an options menu.

Choose the SMS 44133 option from the menu

Once you choose the SMS [short code] option you click the select button (wheel) and you can then type in your text message.

Type in message or property code

You then just type in the message or code/keyword you were prompted to text and when complete, click the menu or wheel buttons to send.

Click Send and deliever the SMS message

You’ve successfully sent a text message to a short code.  The example above used Goomzee’s short code, 44133, which is our nationwide dial-in phone number.  It also used a property code, 10054, which is typed in the message body.  Once the user clicks “SEND”, the system does the rest and delivers necessary information to their phone and alerts the seller if necessary of buyer interest in a property they have for sale.

February 03 2010

Goomzee

Alphabet soup - what the #@$% do all those real estate acronymns mean?!?!

Ever wonder what all those abbreviations mean behind a real estate professional’s signature?  We did too, which is why for the past year we have collected all designations and their definitions/criteria that have come across our radar.  We call this list “Alphabet Soup”.

The list below may be useful to you; if you find any designations we’re missing, please add a comment to this post with as much info as you can and we’ll keep on top of updating the content.  If you are re-posting this list, please give credit where credit is due and link back to Goomzee's Mobile Marketing Blog.

To view the list in its entirety, either click the following link or cut and paste it into your browser's address bar:
 - http://blog.goomzee.com/2010/01/28/alphabet-soup/  <!--session data-->

January 25 2010

Prudential Missoula Agent Ivan Crago Recognized For Using Goomzee

Ivan Crago

Missoula MT – Sunday January 24, 2010 - Local real estate agent, Ivan Crago, of Prudential Missoula Properties was recently recognized by The Missoulian for his use of Goomzee’s text message marketing tool, Realty Connect.  The article describes how the service works and the growing trend of US consumers using and relying on their cellular phones to communicate and gain access to information, instantly.

Mr. Crago is part of a growing number of real estate professional nationwide using mobile technology to streamline their work, and empower consumers to gain access to for sale property information at the point of interest.  Agents assign property codes to their listings and then place signs or ads that tell consumers how to request the information on their cellular phone.  Consumers send a text message to Goomzee’s nationwide text-in number, 44133, and enter the property code as the message.  Within seconds, the property information is delivered to their phone, and optionally they may view photos using Goomzee’s exclusive Mobile Virtual Tour solution.  The real estate agent is alerted of the buyer interest and can connect and answer any additional questions.

“Consumers are learning how much easier it is to access  information on their phone when they want it, using text messaging, and we’re seeing a steady rise in real estate professionals responding to meet their needs,” explains Mike Sparr, Goomzee’s CEO and founder.  “I’m always excited when our clients like Ivan Crago of Prudential Missoula Properties are acknowledged for their commitment to delivering maximum value to their clients, and real estate buyers.”

You may Ivan Crago online by viewing his company website or when you see one of his properties around Missoula, don’t hesitate to text for instant information delivered to your phone.  A digital PDF copy of the Missoulian article can be downloaded by clicking here to download.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324-1796.

December 09 2009

Montana’s Goomzee Mobile Technology Solution Selected By North Carolina Multiple Listing Services To Help Connect Buyers and Sellers

Home buyers in North Carolina will soon be able to receive for-sale home pricing information, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee. The Wilmington Regional Association of REALTORS® recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents choosing Montana’s Goomzee http://www.goomzee.com as their text message marketing solution provider.

Goomzee’s real estate text message marketing solution, Realty Connect®, combines integration with MLS data systems and innovative features to help connect buyers and sellers. Real estate professionals place signs or ads prompting home buyers to send a text message with a unique property code, or Gcode, to receive for-sale property information. Potential buyers send a text message, including the property code, and within seconds they receive for-sale information, and optionally photos, on their cell phone. The real estate agent is alerted, and enabled to connect with buyers in real time, providing timely follow up.

“We continually seek out the best technology tools and providers for our members and are pleased to offer Goomzee’s industry-leading SMS marketing platform. More home buyers are relying on technology for information when buying a home, and the Wilmington Regional Association of REALTORS® recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Brian Bell, CTO of the Wilmington Regional Association of REALTORS®.

An increasing number of Americans look to their cellular phones for instant access to information. According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 276.6 million US mobile phone subscribers, representing 89% of Americans.

“Our research has indicated that over 74.4% of Americans are using text messaging (SMS), and over 72% of SMS users are ages 25-49. Potential buyers real estate professionals seek to reach with online promotions, are the same people who would rather text than talk. Goomzee’s mobile technology helps satisfy today’s buyer and increases responsiveness from real estate sales professionals. We look forward to providing our technology throughout more of North Carolina and are excited to be working with the Wilmington Regional Association of REALTORS®,” states Mike Sparr, Goomzee’s CEO.

Text messaging has rapidly become one of the most commonly-used features on mobile phones. Wireless carriers have reported that over a trillion SMS messages were delivered in the U.S. this year alone. Once a technology primarily for chatting amongst friends, text (SMS) messaging continues to grow as a valuable source for instant information. With Goomzee’s text message marketing service, Realty Connect®, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Wilmington Regional Association of REALTORS®

The Wilmington Regional Association of REALTORS® (WRAR) was created on June 2, 1924. It has grown tremendously in the past 80+ years. Presently WRAR serves more than 2,000 REALTORS® in Southeastern North Carolina. Perhaps the best-known feature is the operation of our Multiple Listing Service, which can be found at http://TheWilmingtonMLS.com online. Our diverse membership is comprised of REALTORS® with the professional expertise to meet consumer’s real estate needs, whether it’s their first home, a residential or commercial rental, or a commercial property for sale. Our REALTOR® Members adhere to a strict Code of Ethics, which maintains that a high standard of conduct will be met in all activities. To learn more, visit us online at http://www.wrar.com.

About Goomzee

Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest. Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales. The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective. We connect buyers and sellers at the point-of-interest. To learn more, visit us online at http://www.goomzee.com or contact us at (866) 472 – 6062

Montana’s Goomzee Mobile Technology Solution Selected By North Carolina Multiple Listing Services To Help Connect Buyers and Sellers


Home buyers in North Carolina will soon be able to receive for-sale home pricing information, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee. The Wilmington Regional Association of REALTORS® recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents choosing Montana’s Goomzee http://www.goomzee.com as their text message marketing solution provider.

Goomzee’s real estate text message marketing solution, Realty Connect®, combines integration with MLS data systems and innovative features to help connect buyers and sellers. Real estate professionals place signs or ads prompting home buyers to send a text message with a unique property code, or Gcode, to receive for-sale property information. Potential buyers send a text message, including the property code, and within seconds they receive for-sale information, and optionally photos, on their cell phone. The real estate agent is alerted, and enabled to connect with buyers in real time, providing timely follow up.

“We continually seek out the best technology tools and providers for our members and are pleased to offer Goomzee’s industry-leading SMS marketing platform. More home buyers are relying on technology for information when buying a home, and the Wilmington Regional Association of REALTORS® recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Brian Bell, CTO of the Wilmington Regional Association of REALTORS®.

An increasing number of Americans look to their cellular phones for instant access to information. According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 276.6 million US mobile phone subscribers, representing 89% of Americans.

“Our research has indicated that over 74.4% of Americans are using text messaging (SMS), and over 72% of SMS users are ages 25-49. Potential buyers real estate professionals seek to reach with online promotions, are the same people who would rather text than talk. Goomzee’s mobile technology helps satisfy today’s buyer and increases responsiveness from real estate sales professionals. We look forward to providing our technology throughout more of North Carolina and are excited to be working with the Wilmington Regional Association of REALTORS®,” states Mike Sparr, Goomzee’s CEO.

Text messaging has rapidly become one of the most commonly-used features on mobile phones. Wireless carriers have reported that over a trillion SMS messages were delivered in the U.S. this year alone. Once a technology primarily for chatting amongst friends, text (SMS) messaging continues to grow as a valuable source for instant information. With Goomzee’s text message marketing service, Realty Connect®, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Wilmington Regional Association of REALTORS® The Wilmington Regional Association of REALTORS® (WRAR) was created on June 2, 1924. It has grown tremendously in the past 80+ years. Presently WRAR serves more than 2,000 REALTORS® in Southeastern North Carolina. Perhaps the best-known feature is the operation of our Multiple Listing Service, which can be found at http://TheWilmingtonMLS.com online. Our diverse membership is comprised of REALTORS® with the professional expertise to meet consumer’s real estate needs, whether it’s their first home, a residential or commercial rental, or a commercial property for sale. Our REALTOR® Members adhere to a strict Code of Ethics, which maintains that a high standard of conduct will be met in all activities. To learn more, visit us online at http://www.wrar.com.

About Goomzee

Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest. Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales. The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective. We connect buyers and sellers at the point-of-interest. To learn more, visit us online at http://www.goomzee.com or contact us at (866) 472 – 6062

December 02 2009

US Mobile Marketing Statistics & Trends

Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately. (USShortCodes) Consumers continue to demand instant, and mobile, access to information.  Late 2008, it was reported that 72 percent of US text message users were ages 25 – 49.  That number continues to grow, and the 25-49 demographic is also the same group marketers try to reach with websites.  Several national speakers at real estate conferences state that today’s buyer “would rather text you than talk to you”.  Goomzee’s technology is designed to not only help you reach today’s buyers, but promote and facilitate interaction with them to increase sales.

US Mobile Industry Quick Stats

  • There are over 276.6 million US mobile subscribers (89% of Americans)
  • Over 76.4% of US cell phone subscribers use text messaging
  • US mobile operators reported over 100 billion SMS messages sent in December 2009
  • Over 73% of new cell phone buyers cite ‘text messaging’ as the ‘most important’ feature on their device
  • Text messaging has surpassed talk from 13-44 year old US cell phone users since November 2007
  • Currently only 30% of US mobile subscribers have data plans (means 70% cannot use apps or web)
  • Approximately 70% of US mobile subscribers do not have a smart phone
  • iPhone accounts for 9 – 11.7 % share in US market (approximately 90% do not have one)

US Wireless Carrier Market Share

Verizon holds the top position in the US market, commanding 32 percent.  AT&T holds the second place position, then Sprint, T-Mobile and the others slice up a 9 percent share.

US Wireless Device Market Share

Symbian operating systems (like Nokia phones) hold the top position in the US market, commanding 50.3%.  Smart phone use continues to grow as new devices enter the market, however smart phones make up between 23-39% US share (various reports).

Market Research Will Help You Reach Your Organization’s Goals

Any organization’s mobile strategy must take into account the demographics in their market.  If you were an accessory manufacturer for cars, you would want to know the distribution of cars in the market to pick the top car models to design your products for.  The same holds true when building or selecting a mobile technology given the diversity of devices.  Currently text (SMS) messaging is built into every new mobile device and delivers nearly 80 percent of US mobile subscribers.  This equates to approximately 300% more consumers than smart phones and 800% more than iPhones.  A consumer-facing mobile strategy therefore must include SMS, but prepare for other platforms as the market grows.

November 25 2009

With Our Powers Combined: R.E. Investments & the “Four-oh Wunk”

A little bird fluttering about the office last week told me of a tantalizing opportunity for my 401(k).  For those of you in the dark, a 401(k) is a retirement savings portfolio and can be used to facilitate investments.  You may hear experts refer to it as a “four-oh wunk”; don’t be alarmed, this pronunciation also points to the same section of IRS Tax Code that serves as both an IRS Tax Code and the name of a retirement portfolio that can be used to facilitate investments.

Among other things, the bird mentioned that I should be primarily looking into real estate investments.  Although I had heard of the NMTC (New Market Tax Credit), the RTC (Rehabilitation Tax Credit), and the benefits of using these in conjunction with a 401(k), I asked why real estate is so important, especially in light of our R.E. market woes.  The answer was two-fold:

“Buy Low, Sell High, and take advantage of the Tax Credits!”

Truer words have never been spoken.  With the options available today, real estate investment done right is so lucrative it should be illegal.  But what type of portfolio to use?  I’m no investment specialist, but the real experts say that self-directed IRAs or 401(k)s, both preferably with the Roth option, are the best for real estate investments.  The Roth umbrella shields your portfolio from income tax in certain scenarios, and is the best way to get the most out of your investment money.  You can work your way into a Roth IRA or “four-oh wunk” from a traditional account via rollovers and Trustee changes.  Roth IRAs/401(k)s are great because you deposit money after taxes, meaning you won’t have to pay tax upon withdrawal.  This allows you to save more in the long term than a traditional IRA or 401(k).  If you decide to stick with the traditional “four-oh wunk”, you are allowed to invest directly in real estate depending on the rules of your portfolio.  Also, you are allowed to borrow against your 401(k), but be warned: by doing so you are not eligible for the mortgage-interest tax deduction.

Another option would be to use a real estate investment trust.  To my knowledge, this means that you would be placing investments through a trust of real estate specialists, thus alleviating some of the inherent risk from the shoulders of your portfolio.  This is a great option for inexperienced investors that want to turn a profit but are scared of getting burned.  If you already know your way around the real estate arena, most advise to skip the investment trust and the fees that come with them.

More important than the means of investment are the tax credits available to real estate investors.  The New Market Tax Credit (NMTC) offers a 39% return on initial amount paid via tax credits spread through seven year installments.  A private investor would receive these credits when he invests in a designated Community Development Entity (CDE).  The CDE in turn invests “substantially all” of your monies in a low-income census tract.  For more info on low-income tracts including lists per region and qualification criterion, click here.  The best part about the NMTC isn’t the credit itself, but its ability to “twin” with the Rehabilitation Tax Credit (RTC), a credit reserved for the renovation of historic properties.  The combination of these two credits “has a net effect of adding 30-35 percent more equity to the transaction”, offsetting the financial risks involved in renovating a historic property rooted in a low-income neighborhood.

A word of warning: consult both an investment and tax specialist before attempting to navigate this minefield.  There are a number of pitfalls throughout the real estate investment process so it is best to move forward per the advice of a professional.  If you can overcome the inherent risk of an investment coupled with the possible tax woes, a real estate investment holds the promise to be your biggest earner yet.  The silver lining to 2009’s R.E. market cloud is falling home prices.  True, this thought is heartbreaking in the sense that the net worth of many Americans is plummeting, but it is an “investor’s market”, and those with the cash should be chomping at the bit to get in while prices are low.  Real estate is long term, secure, and has great potential for varying sources of ROI, from new renters to property appreciation and more.

So to review, a self-directed IRA or 401(k), with the Roth option, is reportedly the best way to go when investing in real estate.  Alternatively, a real estate trust or loans are viable options.  If you do decide to put your hard-earned money into property, be sure to take advantage of both the NMTC and the RTC.  These credits “twinned” together, paired with low housing prices and an influx of inventory, means that NOW is truly the time to invest in real estate.

With Our Powers Combined: R.E. Investments & the “Four-oh Wunk”


A little bird fluttering about the office last week told me of a tantalizing opportunity for my 401(k).  For those of you in the dark, a 401(k) is a retirement savings portfolio and can be used to facilitate investments.  You may hear experts refer to it as a “four-oh wunk”; don’t be alarmed, this pronunciation also points to the same section of IRS Tax Code that serves as both an IRS Tax Code and the name of a retirement portfolio that can be used to facilitate investments. 

 

Among other things, the bird mentioned that I should be primarily looking into real estate investments.  Although I had heard of the NMTC (New Market Tax Credit), the RTC (Rehabilitation Tax Credit), and the benefits of using these in conjunction with a 401(k), I asked why real estate is so important, especially in light of our R.E. market woes.  The answer was two-fold:

 

“Buy Low, Sell High, and take advantage of the Tax Credits!”

 

Truer words have never been spoken.  With the options available today, real estate investment done right is so lucrative it should be illegal.  But what type of portfolio to use?  I’m no investment specialist, but the real experts say that self-directed IRAs or 401(k)s, both preferably with the Roth option, are the best for real estate investments.  The Roth umbrella shields your portfolio from income tax in certain scenarios, and is the best way to get the most out of your investment money.  You can work your way into a Roth IRA or “four-oh wunk” from a traditional account via rollovers and Trustee changes.  Roth IRAs/401(k)s are great because you deposit money after taxes, meaning you won’t have to pay tax upon withdrawal.  This allows you to save more in the long term than a traditional IRA or 401(k).  If you decide to stick with the traditional “four-oh wunk”, you are allowed to invest directly in real estate depending on the rules of your portfolio.  Also, you are allowed to borrow against your 401(k), but be warned: by doing so you are not eligible for the mortgage-interest tax deduction. 

 

Another option would be to use a real estate investment trust.  To my knowledge, this means that you would be placing investments through a trust of real estate specialists, thus alleviating some of the inherent risk from the shoulders of your portfolio.  This is a great option for inexperienced investors that want to turn a profit but are scared of getting burned.  If you already know your way around the real estate arena, most advise to skip the investment trust and the fees that come with them.

 

More important than the means of investment are the tax credits available to real estate investors.  The New Market Tax Credit (NMTC) offers a 39% return on initial amount paid via tax credits spread through seven year installments.  A private investor would receive these credits when he invests in a designated Community Development Entity (CDE).  The CDE in turn invests “substantially all” of your monies in a low-income census tract.  For more info on low-income tracts including lists per region and qualification criterion, click here.  The best part about the NMTC isn’t the credit itself, but its ability to “twin” with the Rehabilitation Tax Credit (RTC), a credit reserved for the renovation of historic properties.  The combination of these two credits “has a net effect of adding 30-35 percent more equity to the transaction”, offsetting the financial risks involved in renovating a historic property rooted in a low-income neighborhood.

 

A word of warning: consult both an investment and tax specialist before attempting to navigate this minefield.  There are a number of pitfalls throughout the real estate investment process so it is best to move forward per the advice of a professional.  If you can overcome the inherent risk of an investment coupled with the possible tax woes, a real estate investment holds the promise to be your biggest earner yet.  The silver lining to 2009’s R.E. market cloud is falling home prices.  True, this thought is heartbreaking in the sense that the net worth of many Americans is plummeting, but it is an “investor’s market”, and those with the cash should be chomping at the bit to get in while prices are low.  Real estate is long term, secure, and has great potential for varying sources of ROI, from new renters to property appreciation and more.

 

So to review, a self-directed IRA or 401(k), with the Roth option, is reportedly the best way to go when investing in real estate.  Alternatively, a real estate trust or loans are viable options.  If you do decide to put your hard-earned money into property, be sure to take advantage of both the NMTC and the RTC.  These credits “twinned” together, paired with low housing prices and an influx of inventory, means that NOW is truly the time to invest in real estate.


November 09 2009

Know the Truth, No Matter How Hard It Hurts

“A 2% reduction in negative word of mouth boosts sales growth by 1%”

  • London School of Economics and Political Science, “Advocacy Drives Growth” Study

 

If you are an active participant in today’s social media circles, you NEED to be monitoring and managing your reputation.  I’m not talking about your street rep (the kind that keeps you from getting mugged by a rival gang), but your online rep (the kind that keeps your company and your name shielded from mudslingers).  As shown in the London School of E&PL’s Word - of - Mouth study, mismanagement of your online reputation has the potential to devastate not only your image, but also your sales rate and company growth.  Thankfully, there is a bevy of web-based tools, both free and paid, that can assist you in your rep tracking. 

 

“Reputation Management” may strike fear in your heart and conjure dollar signs in your eyes, but rest assured that you can effectively track and manage your web rep without paying for anything.  How, you may ask?  Well, as David Salvato comments, “Free tools are the best tools when powered by Google.”

 

1. Google Alerts/Google Reader, and Google Blog Search


If it was deemed socially acceptable in a business setting, I would have ‘Google’ tattooed on my forehead in full color.  Unfortunately I would probably lose my job so I’ll have to be content with directing readers to use Google’s array of rep management tools.  Firstly, be sure to set up Google Alerts for yourself.  These keyword searches are completely free and are delivered to you as they are indexed by, you guessed it, Google.  The easiest way to organize and view your Alerts is to send them directly to your Google Reader, as opposed to routing them into an email inbox.  Here is a list of keywords to get you started:

 

  •  Company & Product name
    • Also track variations thereof, for example “Company X has terrible service”, “Company X is fantastic”, and so on
  • Employee names
  • Website Keywords
    • Check your website analytics to see which keywords are generating the most traffic
  • Competitor names

 

Setting up your Reader to the best of its potential can be a pill; check out this preso from Ian Lurie for an easy-to-follow walkthrough.  Another great tool to familiarize yourself with is Google’s Blog Search.  As opposed to the basic Google Search, Blog Search scours blogs, forums, and comments to deliver results per the keywords you request.

 

2. StepRep


In the same vein as Google Blog Search, StepRep delivers search results per the keywords you dictate, and files them according to your response.  This means that every search result you receive will be filed in your “Reputation Monitor” within either the “Positive”, “Negative”, or “Not Relevant” folders.  StepRep will oftentimes deliver pages that Google Alerts miss.  They also provide a website widget you can embed in your blog or site that features an easily-updated list of the StepRep results you want to promote.

 

Between these two tools you will have eyes on almost every mention of your brand and your competitors indexed across the world wide web.  Keep in mind though, that beyond simply tracking your online reach it is imperative that you constantly produce good content. Reputation management ties directly into social networking best practices.  If you are posting regularly on your blog and syndicating your content to as many sources as possible, you will increase your reputation, be it positive or negative.  If you are active on Twitter and like-minded ‘live interaction’ platforms, you will affect your rep.  If you are responding positively to comments and linking out to sources and working on your SEO and…the list goes on and on. Basically, if you are following the guidelines and suggestions set out by successful social media marketers you will be effectively managing your web rep.  By producing as much positive content as you can muster, you will eventually smother the negative content nipping at your heels.  One of the best ways to do this is syndicate your content to a multitude of sources; of course, this means that you need to set up a multitude of profiles/blogs in as many places as you can.  This sort of ‘spider-web’ network increases SEO as well, since you now have 20 blog posts linking back to “Yourwebsite.com”, as opposed to just 3 or 4.

 

So now you know how easy (and FREE!) it really is to manage your online reputation.  The tools I have listed above are free or charge, easy to use, and extremely effective for both corporations and individuals.  If you would rather not use the tools mentioned above, check here, here, and here for more ideas.  Remember that it is best to approach negative feedback with a customer-centric mindset; don’t fall into the trap of hoping it will just go away on its own.  Take the proactive approach: deal with the problem and then bury it under a mountain of positive web content.  And always remember that cultivating a good reputation is tied directly to your social networking efforts.  If you are truly transparent in your networking efforts, your good reputation will make itself.

Know The Truth, No Matter How Hard It Hurts

“A 2% reduction in negative word of mouth boosts sales growth by 1%”

  • London School of Economics and Political Science, “Advocacy Drives Growth” Study

If you are an active participant in today’s social media circles, you NEED to be monitoring and managing your reputation.  I’m not talking about your street rep (the kind that keeps you from getting mugged by a rival gang), but your online rep (the kind that keeps your company and your name shielded from mudslingers).  As shown in the London School of E&PL’s Word – of – Mouth study, mismanagement of your online reputation has the potential to devastate not only your image, but also your sales rate and company growth. Thankfully, there is a bevy of web-based tools, both free and paid, that can assist you in your rep tracking.

“Reputation Management” may strike fear in your heart and conjure dollar signs in your eyes, but rest assured that you can effectively track and manage your web rep without paying for anything. How, you may ask?  Well, as David Salvato comments, “Free tools are the best tools when powered by Google.”

1. Google Alerts/Google Reader, and Google Blog Search

If it was deemed socially acceptable in a business setting, I would have ‘Google’ tattooed on my forehead in full color.  Unfortunately I would probably lose my job so I’ll have to be content with directing readers to use Google’s array of rep management tools.  Firstly, be sure to set up Google Alerts for yourself.  These keyword searches are completely free and are delivered to you as they are indexed by, you guessed it, Google.  The easiest way to organize and view your Alerts is to send them directly to your Google Reader, as opposed to routing them into an email inbox.  Here is a list of keywords to get you started:

  • Company & Product name
    • Also track variations thereof, for example “Company X has terrible service”, “Company X is fantastic”, and so on
  • Employee names
  • Website Keywords
    • Check your website analytics to see which keywords are generating the most traffic
  • Competitor names

Setting up your Reader to the best of its potential can be a pill; check out this preso from Ian Lurie for an easy-to-follow walkthrough.  Another great tool to familiarize yourself with is Google’s Blog Search.  As opposed to the basic Google Search, Blog Search scours blogs, forums, and comments to deliver results per the keywords you request.

2. StepRep

In the same vein as Google Blog Search, StepRep delivers search results per the keywords you dictate, and files them according to your response.  This means that every search result you receive will be filed in your “Reputation Monitor” within either the “Positive”, “Negative”, or “Not Relevant” folders.  StepRep will oftentimes deliver pages that Google Alerts miss.  They also provide a website widget you can embed in your blog or site that features an easily-updated list of the StepRep results you want to promote.

Between these two tools you will have eyes on almost every mention of your brand and your competitors indexed across the world wide web.  Keep in mind though, that beyond simply tracking your online reach it is imperative that you constantly produce good content. Reputation management ties directly into social networking best practices.  If you are posting regularly on your blog and syndicating your content to as many sources as possible, you will increase your reputation, be it positive or negative.  If you are active on Twitter and like-minded ‘live interaction’ platforms, you will affect your rep.  If you are responding positively to comments and linking out to sources and working on your SEO and…the list goes on and on. Basically, if you are following the guidelines and suggestions set out by successful social media marketers you will be effectively managing your web rep.  By producing as much positive content as you can muster, you will eventually smother the negative content nipping at your heels.  One of the best ways to do this is syndicate your content to a multitude of sources; of course, this means that you need to set up a multitude of profiles/blogs in as many places as you can.  This sort of ‘spider-web’ network increases SEO as well, since you now have 20 blog posts linking back to “Yourwebsite.com”, as opposed to just 3 or 4.

So now you know how easy (and FREE!) it really is to manage your online reputation.  The tools I have listed above are free or charge, easy to use, and extremely effective for both corporations and individuals.  If you would rather not use the tools mentioned above, check here, here, and here for more ideas.  Remember that it is best to approach negative feedback with a customer-centric mindset; don’t fall into the trap of hoping it will just go away on its own.  Take the proactive approach: deal with the problem and then bury it under a mountain of positive web content.  And always remember that cultivating a good reputation is tied directly to your social networking efforts.  If you are truly transparent in your networking efforts, your good reputation will make itself.

September 30 2009

Goomzee Releases MLS Survey Report

Missoula, MT – Goomzee Corporation, a national leader in mobile marketing solutions for real estate professionals, today released a white paper on multiple listing services, and their respective platform vendors, across the United States.  When analyzing the vendor distribution by MLS accounts, one might determine the ranking and market share of each vendor but upon further investigation, some interesting findings were revealed.  Download here.

September 10 2009

Goomzee Heats Up The Summer By Signing Four More Multiple Listing Services

Missoula MT Sept 8, 2009 – Agreements with Intermountain MLS of Boise and Northwest Montana Association of REALTORs in Kalispell, plus two others, continue to grow Goomzee’s nationwide footprint.  Goomzee®, a leading text message marketing and lead generation provider that connects buyers and sellers in real time, announces agreements with four more multiple listings services.

Intermountain MLS of Boise Idaho spans southern Idaho and eastern Oregon and is the largest multiple listing service provider in Idaho.  Northwest Montana Association of REALTORs spans Montana’s beautiful Flathead Lake communities and is the largest multiple listing service provider in Montana.  Goomzee also has signed agreements with Missoula Organization of REALTORs and Wilmington Regional Association of REALTORs with respective deployments pending.

“It is the Intermountain MLS’s practice to provide our members with the best available information resources and tools, increasing their value to their customers and making them more productive,” said Greg Manship, CEO of the Intermountain MLS of Boise.  “Goomzee will be a great asset in helping agents connect with buyers using today’s mobile and web technology.”

Mike Sparr, CEO of Goomzee, celebrated the signings.

“The nation’s leading MLS groups are recognizing Goomzee’s unique value proposition and continue to move forward with implementations.  Recently in California, for instance, we’ve been selected as the provider of choice for three additional MLS groups totaling over 51,000 members.  The nation’s leaders continue to acknowledge that Goomzee’s service, agility, and dedication to helping their members is unrivaled and for that, I’m thrilled.”

With the addition of Intermountain MLS, Northwest Montana Association of REALTORs (NMAR), Missoula Organization of REALTORs (MOR) and longtime client, Billings Association of REALTORs, Goomzee has further secured its leadership position throughout the Inland Northwest.  Additional rollouts in Pennsylvania, and pending rollouts in North Carolina, California and other key markets continue to secure Goomzee’s leadership position nationwide.

Goomzee’s existing partners continue to rave about the power Goomzee’s technology delivers to their agents, and their organization.

“Goomzee has provided a cutting edge product to the membership with very little effort by MLS Staff while having developed many opportunities for rev share or site license to its partner,” states Rosemary Scardina, CEO of The Lehigh Valley Association of REALTORs.  “The Lehigh Valley Association of REALTORS MLS couldn’t be more pleased to be working with Goomzee.  ALL MLS’ SHOULD CHECK THEM OUT.”

Goomzee’s text message marketing solution, Realty Connect, compliments any MLS system and not only simplifies text message campaign publishing with their MLS Publishing Wizard, but also delivers valuable real-time market intelligence to the MLS organization on what buyers are looking at, when and where.  Before Goomzee, there was no efficient way to gather this information for a 360-degree picture of the market.

About Goomzee
Goomzee® Corporation, based in Missoula, MT, is a mobile and online service that connects buyers and sellers using text messaging technology.  Its industry-leading text message marketing platform, Realty Connect, delivers unmatched value and innovation to pacify sellers, buyers and sales professionals by facilitating live interaction while delivering property information and photos to buyer’s cell phones.  Goomzee was founded in 2003 and services clients worldwide, including the world’s leading mobile technology and telecommunications firms, real estate brokerages and franchises, multiple listing services and REALTOR associations.  Learn more about Goomzee online at http://www.goomzee.com.

August 25 2009

GOOMZEE SIMPLIFIES PHOTO MANAGEMENT FOR REALTORS; INTRODUCES DRAG & DROP

Missoula, MT – August 25, 2009 – Goomzee, a leading provider of text-message marketing solutions for real estate professionals, announced today one of its latest innovations for marketing professionals, drag and drop photo organizing.  This functionality is available within its web-based campaign management software that its customers use to publish and manage text message marketing campaigns.  The new functionality will allow any user to reorganize photos and captions in seconds right from their web browser with a simple drag and drop interface.

Drag & Drop Screen Snap

Sales professionals realize that photos are essential when marketing any product or service today, and real estate marketing is no exception.  Recognizing this need several years ago, Goomzee introduced its patent-pending technology, Mobile Virtual Tours.  According to the company, users can upload photos from their computer or from any website, and the system generates a multi-photo slideshow that can be delivered to mobile devices as a single message, saving consumers from expensive messages or annoying ‘blasts’ of multiple messages.  When photos are automatically retrieved from MLS data feeds, the need for users to reorder photos, and their captions, was recognized so the company introduced the ability to reorder photos with a simple drag and drop interface.

“We continue to push the envelope when it comes to innovation that improves our customers’ businesses.  In the past year we have led the industry with innovations such as our exclusive Auto Responder, interACT lead follow up system, Dashboard with printable reporting and interactive charting, and now with our Drag & Drop photo reordering technology,” claims Mike Sparr, Goomzee’s founder and CEO.  “REALTOR associations, MLS’s, and enterprise clients continue to choose Goomzee over others, noting that our products and company offer more depth in technology, responsiveness and industry expertise than any they evaluate.  We always strive to be the best at what we do and the industry has certainly noticed.  I’m grateful for our wonderful clients nationwide who’ve helped us make this possible; rest assured, our commitment to innovation and quality continues.”

Drag and drop interfaces are common with desktop software but they are now becoming more popular within web applications.  As web browser technology advances, the line between desktop applications and web-based applications blurs, exposing users to a richer online user experience.  Goomzee’s adoption of these emerging web standards is yet another example of what users come to expect from leading web-based technology solutions.

About Goomzee
Founded in 2003, Goomzee Corporation is a leading national real estate marketing and technology solutions provider. The company’s core technology is specifically designed to connect buyers and sellers. Clients look to Goomzee for global expertise in mobile and web-based technology solutions. For more information about Goomzee, visit http://www.goomzee.com .

Contact:

Goomzee Corporation
Mike Sparr, CEO
406-542-9955
mike@goomzee.com
http://www.goomzee.com

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