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July 25 2011

QR Technology Approaching Ubiquity in U.S.

In June we discussed Making Room in Your Ecosystem for QR Codes. At that time the good folks at ScanLife had released a report analyzing QR code implementation and interaction rates throughout 2010.  In a nutshell, the findings illustrated how QR technology in the U.S. is on the rise but still not quite to the state of omnipresence.

As we round the corner on the second half of 2011, let’s go to ScanLife’s latest report for a radically different snapshot of QR code adoption.

 

In mid-2010 ScanLife was only recording 10 QR code scans per minute.  As of this report, they are currently logging one scan per second. As you can see from the graph above, QR code adoption started slow but has grown exponentially since July 2010.  As U.S. handset companies begin to incorporate QR technology into their base models, expect the ‘per second scan rate’ to only increase.

Another golden nugget gleaned from the report is the increased usage among mainstream Americans, detailed in the image above.  As expected the 25 – 34 year old age group leads the charge, followed closely by 35 – 44 year olds.  The first-time homebuyer bracket (25 -34 years of age) has traditionally preferred to interact on mobile devices, so it’s a pleasant surprise to see that the 35 – 44 year old age group is:

1.) so close to the younger age group in number of scans, and

2.) scanning at a higher percentage/rate than the younger age group.  At the current rate this will result in a surplus of tech-savvy homebuyers spread across more age groups than ever before.

—-

The report also contains some interesting stats regarding mobile OS market share, scan rates per city and country, and an interesting comparison between 1D and 2D barcode scanning.  Click here for ScanLife’s Q2 2011 Trend Report.

 

-  Austin Smith, Goomzee Community Manager

 

June 29 2011

Have No Fear, The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn, business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather, a 75-year-old Italian immigrant and Korean War veteran, is now using his iPhone to send me pictures of his rose garden.  I never thought the day would come…

But it has, and not just for me but for everyone!  The “mobile shift” that we discussed in hushed tones last year, possibly in fear of it turning tail and crossing the Atlantic from whence it came, is now an undeniable paradigm switch that Nielsen has labeled a “Mobile Tsunami”.

Below are some of the latest mobile statistics that reflect just how drastically cell phones have permeated today’s America.  Since outrunning a tsunami is borderline impossible, just sit back and let the waves of progress wash over you…

 

-  USA cell phone penetration currently at 96%

  • Up from 13% penetration in 1995

-  37% of all mobile subscribers have smartphones

-  40% of smartphone users have downloaded a QR code reader

-  49% of smartphone users who have seen a QR code have scanned it

-  Average data usage is up almost 200% across the nation

  • 230MB/month in 1st Quarter of 2010, 435MB/month in 1st Quarter of 2011

-  Average data usage per user has increased 89% in last 12 months

  • 582MB/month average for Android users, 492MB/month average for iPhone users

-  Cost per unit of data had dropped 46% despite increased consumption

  • Dropped from 14 cents per unit of data to 8 cents

 

Mobile statistic aggregators are also reporting fluctuations in more areas of the mobile industry than just data usage:

 

-  Foursquare now has as many users as Bolivia has citizens (10 Million)

-  12% of U.S. internet population (ages 8-64) own a tablet

-  35% of new tablet owners report using their PC significantly less, or not at all

-  32% of laptop owners reported the same

-  96% of small business owners report that they would not be able to remain relevant without using mobile technologies

 

 

Feeling refreshed yet?!

 

(Data points above were collected from independent aggregators, not affiliated in any way with Goomzee.  For citations or other bibliography-related inquiries, please email:  asmith (at) goomzee (dot) com.)

 

- Austin Smith, Goomzee Community Manager

 

October 18 2010

Goomzee Reaches 10% of America’s REALTORS Adding CRMLS’ 33,000 Customers

Missoula, Montana – October 18th, 2010 – Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has agreed with the California Regional MLS (CRMLS) to provide its product, Realty Connect, to their customers to allow Southern California homebuyers to receive real estate listing information on their cell phone.

With the contract signing of California Regional MLS, representing nearly 33,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

“We continually seek out the best technology tools and providers for our customers and are pleased to offer Goomzee’s industry-leading text-message advertising and call capture tool.  More home buyers are relying on technology for information when buying a home, and CRMLS recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Art Carter, CEO of CRMLS.

Goomzee’s CEO, Mike Sparr, commented “reaching approximately 10 percent of America’s REALTORs in today’s economy is a monumental task, and achievement, and I’m very proud of everybody at Goomzee.  We could not have reached this milestone without the trust and support of leading MLS organizations like CRMLS.  We’re very excited to introduce our mobile technology to real estate professionals throughout Southern California and continue delivering high value to agents, sellers and buyers as we expand our US real estate market footprint.”

Goomzee and CRMLS aim to launch Realty Connect in Southern California by year’s end.

About California Regional MLS
The mission of the Pomona, Calif.-based CRMLS is to deliver, through local member associations, the most affordable, reliable, and convenient listing technology service available, and to provide products and services that support REALTORS® in maximizing use of property data to achieve business goals.  To learn more contact us at http://www.imrmls.com/ or call us at (909) 859-2040.

About Goomzee
Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

May 05 2010

Goomzee Connects With More MLS’s in Texas, Oregon and Illinois

Missoula, Montana – May 05, 2010 – Home buyers in Illinois, Oregon, and Texas will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee.  Peoria Area Association of Realtors® (PAAR), Willamette Valley MLS (WVMLS), and Temple-Belton Board of Realtors (TBBOR) recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents connecting with Montana’s Goomzee, a nationwide text message marketing solution provider for real estate professionals.

Goomzee’s real estate text message marketing solution, Realty Connect®, helps connect buyers and sellers using mobile technology and integration with MLS data systems.  Real estate professionals place signs or ads prompting homebuyers to send a text message with a unique property code to receive for-sale property information.  Potential buyers just have to send the property code as a text message to 44133 and within seconds they receive for-sale information, and optionally photos, on their cell phone.  The real estate agent is alerted, and may connect with buyers in real time, providing timely follow up.

“This is an essential tool for today’s real estate professional.  Goomzee’s technology allows agents to reach the growing population of consumers who rely on their mobile phone to access information anytime, anywhere,” says Mike Sparr, Goomzee’s CEO.

Jay Gordon, CEO of the Willamette Valley MLS, says “Our goal is to provide Realtors with the best tools and information available in the industry. We are very happy to create a relationship with Goomzee that will improve our members’ productivity, professionalism, and relationships with buyers and sellers.”

An increasing number of Americans look to their cellular phones for instant access to information.  According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 285.6 million US mobile phone subscribers, representing 91% of Americans.

Text messaging has rapidly become one of the most commonly-used features on mobile phones.  Wireless carriers have reported that over 1.5 trillion text messages were delivered in the U.S. in 2009 and average monthly messages per subscriber was 357.  Cellular text communication has surpassed voice calls since November 2007.  Once a technology primarily for chatting amongst friends, text messaging is now the preferred source for instant information.  With Goomzee’s text message marketing service, Realty Connect, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Peoria Area Association of Realtors

The Peoria Area Association of REALTORS® serves over 1,000 REALTOR® members and 145 Affiliates. The PAAR Mission is “To be recognized by the public and our peers as an Association dedicated to equal opportunity in housing, to the protection of private property rights and to high ethical standards of professional conduct; to provide an opportunity for a productive life in sales by providing the education and resources necessary for growth, keeping alive the American Dream.”

About Willamette Valley Multiple Listing Service

Located in Salem, OR, the Willamette Valley Multiple Listing Service is a member-owned cooperative MLS, serving the Mid-Willamette Valley since 1949.  The WVMLS mission is to provide the highest quality, preferred real estate products and services the industry has to offer, maintain and encourage a high level of member cooperation and professionalism, and expedite real estate transactions by providing accurate and timely information and services for the benefit of our membership and the public.

About Temple-Belton Board of Realtors

The Temple-Belton Board of REALTORS® is based in Temple, TX.  The TBBOR mission is to provide support and resources in an effort to build, maintain and educate our membership to establish and promote a professional, ethical business atmosphere in which the membership can properly serve the public.

About Goomzee

Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324-1796 (toll free).

February 03 2010

What Mobile Solution Is Best For You

http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php

I came across the above article this morning, and it reminded me of my call with Rob Luna of Diverse Solutions the other day.  He told me how he and his wife were shopping for a new phone for their child, and when choosing pricing plans, they saw “Talk”, “Talk + Text”, “add Data”.  The latter option was another $20-30/mo so they did not sign up.  The most critical services for their phone plan, even for their child, included “Talk + Text”.  Rob stated that it “clicked” and he immediately thought of Goomzee, and our SMS-based solution for consumer access to real estate info (with call capture of course).  “Younger people don’t talk on the phones, they just text,” noted Rob.

Now, over 72% of SMS users are aged 25-49.  This is the exact same demographic real estate professionals are trying to reach in their marketing.  The people you build a website for would rather text than talk to you.  The question is, what are you doing to reach them?  As indicated by wireless carrier reports for the past 4 years, SMS continues to grow and now approximately 80% of US market sends/receives text messaging.  This means no learning curve, built-in technology, and maximum reach to consumers.  There’s simply no better way to reach today’s consumer (buyer) than SMS.

The article above indicates another trend in the US, and that is the shift from buzz of apps to rich mobile web apps, depending on the purpose.  Native apps are excellent for specific purposes and at Goomzee we’ve also built native apps for our clients to manage their text campaigns on today’s popular smart phones.  For search, however, consumers still open their browser and type away.  I’ve seen innovative MLS organizations like Contra Costa/Bay East/EBRD already recognize this and begin to build an impressive suite of tools for their members.

This trend will continue to grow, but it will still take a few years before the consumer reach is significant enough to deliver maximum value.  The latest wireless industry reports cite that between 30-40% of consumers have a data plan.  This means nearly 70% do not, and any app/web-only solution will miss those consumers.  It’s still an early adopter market, so managing agent expectations is key, and concentration will vary in some metro markets.  Price pressures will inevitably force the bundled plans to include data, but carriers will need the next “up sell” first to keep Wall St. satisfied and until then, there will be cost barriers.

Check out Goomzee’s Mobile Marketing Trends page for more information on current US wireless market statistics.

January 25 2010

Prudential Missoula Agent Ivan Crago Recognized For Using Goomzee

Ivan Crago

Missoula MT – Sunday January 24, 2010 - Local real estate agent, Ivan Crago, of Prudential Missoula Properties was recently recognized by The Missoulian for his use of Goomzee’s text message marketing tool, Realty Connect.  The article describes how the service works and the growing trend of US consumers using and relying on their cellular phones to communicate and gain access to information, instantly.

Mr. Crago is part of a growing number of real estate professional nationwide using mobile technology to streamline their work, and empower consumers to gain access to for sale property information at the point of interest.  Agents assign property codes to their listings and then place signs or ads that tell consumers how to request the information on their cellular phone.  Consumers send a text message to Goomzee’s nationwide text-in number, 44133, and enter the property code as the message.  Within seconds, the property information is delivered to their phone, and optionally they may view photos using Goomzee’s exclusive Mobile Virtual Tour solution.  The real estate agent is alerted of the buyer interest and can connect and answer any additional questions.

“Consumers are learning how much easier it is to access  information on their phone when they want it, using text messaging, and we’re seeing a steady rise in real estate professionals responding to meet their needs,” explains Mike Sparr, Goomzee’s CEO and founder.  “I’m always excited when our clients like Ivan Crago of Prudential Missoula Properties are acknowledged for their commitment to delivering maximum value to their clients, and real estate buyers.”

You may Ivan Crago online by viewing his company website or when you see one of his properties around Missoula, don’t hesitate to text for instant information delivered to your phone.  A digital PDF copy of the Missoulian article can be downloaded by clicking here to download.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324-1796.

January 12 2010

Guy Kawasaki Names Montana’s Goomzee As Favorite

Guy Kawasaki

Palo Alto CA – December 17, 2009 – Author, speaker, entrepreneur and venture capitalist, Guy Kawasaki, recently named a Montana-based mobile technology startup, Goomzee, as one of his favorite applications in American Express’ Open Forum for Small Business.  Kawasaki selected this mobile startup not based in California, or even Seattle, but from Missoula Montana.

Goomzee provides an easy-to-use software platform that allows marketers, including Guy himself, to create and manage text message marketing campaigns while tracking results in real time.  Goomzee’s mobile marketing platform is used nationwide primarily by real estate professionals who advertise their for-sale properties.  The service delivers home pricing information and photos to potential buyers via text messaging.  At the same time, it can alert agents of buyer interest for prompt follow-up.  Shopping malls, retailers, auto dealers and others like Mr. Kawasaki have found creative uses for this technology as well.

“It’s nice when someone like Guy Kawasaki recognizes innovative companies like Goomzee who are based outside the [Silicon] Valley.  As a former San Francisco resident myself, my Bay Area friends thought I was crazy to build a mobile startup from Montana.  Our location has challenges, but it forces continuous creativity and efficiency, ultimately building a much stronger company,” explains Goomzee’s founder and CEO, Mike Sparr.  “Montana’s allure even helps in enterprise sales and perspective clients often joke about selecting Goomzee if it includes a trip here.  Our Governor often leads in speeches with ‘Montana’s On The Move’ and I couldn’t agree more; we’re happy to do our part.”

Montana is no stranger to technology startup success stories.  Bozeman’s Right Now Technologies (RNOW) provides on demand customer experience management software and achieved a successful IPO and over $1 billion in revenues before Salesforce.com.  Kalispell’s Semitool (SMTL) recently negotiated a sale to Applied Materials (AMD) for over $300 million and another Kalispell IPTV startup, Auroras, merged with Broadsoft to form Avail Media and secured over $25 million in venture financing from Novak Biddle, Columbia Capital and others.  Like the Rockies Region startups mentioned, and many others, Goomzee continues to impress Silicon Valley thought leaders like Guy Kawasaki.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324 – 1796.

December 09 2009

Montana’s Goomzee Mobile Technology Solution Selected By North Carolina Multiple Listing Services To Help Connect Buyers and Sellers

Home buyers in North Carolina will soon be able to receive for-sale home pricing information, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee. The Wilmington Regional Association of REALTORS® recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents choosing Montana’s Goomzee http://www.goomzee.com as their text message marketing solution provider.

Goomzee’s real estate text message marketing solution, Realty Connect®, combines integration with MLS data systems and innovative features to help connect buyers and sellers. Real estate professionals place signs or ads prompting home buyers to send a text message with a unique property code, or Gcode, to receive for-sale property information. Potential buyers send a text message, including the property code, and within seconds they receive for-sale information, and optionally photos, on their cell phone. The real estate agent is alerted, and enabled to connect with buyers in real time, providing timely follow up.

“We continually seek out the best technology tools and providers for our members and are pleased to offer Goomzee’s industry-leading SMS marketing platform. More home buyers are relying on technology for information when buying a home, and the Wilmington Regional Association of REALTORS® recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Brian Bell, CTO of the Wilmington Regional Association of REALTORS®.

An increasing number of Americans look to their cellular phones for instant access to information. According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 276.6 million US mobile phone subscribers, representing 89% of Americans.

“Our research has indicated that over 74.4% of Americans are using text messaging (SMS), and over 72% of SMS users are ages 25-49. Potential buyers real estate professionals seek to reach with online promotions, are the same people who would rather text than talk. Goomzee’s mobile technology helps satisfy today’s buyer and increases responsiveness from real estate sales professionals. We look forward to providing our technology throughout more of North Carolina and are excited to be working with the Wilmington Regional Association of REALTORS®,” states Mike Sparr, Goomzee’s CEO.

Text messaging has rapidly become one of the most commonly-used features on mobile phones. Wireless carriers have reported that over a trillion SMS messages were delivered in the U.S. this year alone. Once a technology primarily for chatting amongst friends, text (SMS) messaging continues to grow as a valuable source for instant information. With Goomzee’s text message marketing service, Realty Connect®, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Wilmington Regional Association of REALTORS®

The Wilmington Regional Association of REALTORS® (WRAR) was created on June 2, 1924. It has grown tremendously in the past 80+ years. Presently WRAR serves more than 2,000 REALTORS® in Southeastern North Carolina. Perhaps the best-known feature is the operation of our Multiple Listing Service, which can be found at http://TheWilmingtonMLS.com online. Our diverse membership is comprised of REALTORS® with the professional expertise to meet consumer’s real estate needs, whether it’s their first home, a residential or commercial rental, or a commercial property for sale. Our REALTOR® Members adhere to a strict Code of Ethics, which maintains that a high standard of conduct will be met in all activities. To learn more, visit us online at http://www.wrar.com.

About Goomzee

Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest. Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales. The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective. We connect buyers and sellers at the point-of-interest. To learn more, visit us online at http://www.goomzee.com or contact us at (866) 472 – 6062

Montana’s Goomzee Mobile Technology Solution Selected By North Carolina Multiple Listing Services To Help Connect Buyers and Sellers


Home buyers in North Carolina will soon be able to receive for-sale home pricing information, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee. The Wilmington Regional Association of REALTORS® recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents choosing Montana’s Goomzee http://www.goomzee.com as their text message marketing solution provider.

Goomzee’s real estate text message marketing solution, Realty Connect®, combines integration with MLS data systems and innovative features to help connect buyers and sellers. Real estate professionals place signs or ads prompting home buyers to send a text message with a unique property code, or Gcode, to receive for-sale property information. Potential buyers send a text message, including the property code, and within seconds they receive for-sale information, and optionally photos, on their cell phone. The real estate agent is alerted, and enabled to connect with buyers in real time, providing timely follow up.

“We continually seek out the best technology tools and providers for our members and are pleased to offer Goomzee’s industry-leading SMS marketing platform. More home buyers are relying on technology for information when buying a home, and the Wilmington Regional Association of REALTORS® recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Brian Bell, CTO of the Wilmington Regional Association of REALTORS®.

An increasing number of Americans look to their cellular phones for instant access to information. According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 276.6 million US mobile phone subscribers, representing 89% of Americans.

“Our research has indicated that over 74.4% of Americans are using text messaging (SMS), and over 72% of SMS users are ages 25-49. Potential buyers real estate professionals seek to reach with online promotions, are the same people who would rather text than talk. Goomzee’s mobile technology helps satisfy today’s buyer and increases responsiveness from real estate sales professionals. We look forward to providing our technology throughout more of North Carolina and are excited to be working with the Wilmington Regional Association of REALTORS®,” states Mike Sparr, Goomzee’s CEO.

Text messaging has rapidly become one of the most commonly-used features on mobile phones. Wireless carriers have reported that over a trillion SMS messages were delivered in the U.S. this year alone. Once a technology primarily for chatting amongst friends, text (SMS) messaging continues to grow as a valuable source for instant information. With Goomzee’s text message marketing service, Realty Connect®, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Wilmington Regional Association of REALTORS® The Wilmington Regional Association of REALTORS® (WRAR) was created on June 2, 1924. It has grown tremendously in the past 80+ years. Presently WRAR serves more than 2,000 REALTORS® in Southeastern North Carolina. Perhaps the best-known feature is the operation of our Multiple Listing Service, which can be found at http://TheWilmingtonMLS.com online. Our diverse membership is comprised of REALTORS® with the professional expertise to meet consumer’s real estate needs, whether it’s their first home, a residential or commercial rental, or a commercial property for sale. Our REALTOR® Members adhere to a strict Code of Ethics, which maintains that a high standard of conduct will be met in all activities. To learn more, visit us online at http://www.wrar.com.

About Goomzee

Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest. Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales. The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective. We connect buyers and sellers at the point-of-interest. To learn more, visit us online at http://www.goomzee.com or contact us at (866) 472 – 6062

December 02 2009

US Mobile Marketing Statistics & Trends

Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately. (USShortCodes) Consumers continue to demand instant, and mobile, access to information.  Late 2008, it was reported that 72 percent of US text message users were ages 25 – 49.  That number continues to grow, and the 25-49 demographic is also the same group marketers try to reach with websites.  Several national speakers at real estate conferences state that today’s buyer “would rather text you than talk to you”.  Goomzee’s technology is designed to not only help you reach today’s buyers, but promote and facilitate interaction with them to increase sales.

US Mobile Industry Quick Stats

  • There are over 276.6 million US mobile subscribers (89% of Americans)
  • Over 76.4% of US cell phone subscribers use text messaging
  • US mobile operators reported over 100 billion SMS messages sent in December 2009
  • Over 73% of new cell phone buyers cite ‘text messaging’ as the ‘most important’ feature on their device
  • Text messaging has surpassed talk from 13-44 year old US cell phone users since November 2007
  • Currently only 30% of US mobile subscribers have data plans (means 70% cannot use apps or web)
  • Approximately 70% of US mobile subscribers do not have a smart phone
  • iPhone accounts for 9 – 11.7 % share in US market (approximately 90% do not have one)

US Wireless Carrier Market Share

Verizon holds the top position in the US market, commanding 32 percent.  AT&T holds the second place position, then Sprint, T-Mobile and the others slice up a 9 percent share.

US Wireless Device Market Share

Symbian operating systems (like Nokia phones) hold the top position in the US market, commanding 50.3%.  Smart phone use continues to grow as new devices enter the market, however smart phones make up between 23-39% US share (various reports).

Market Research Will Help You Reach Your Organization’s Goals

Any organization’s mobile strategy must take into account the demographics in their market.  If you were an accessory manufacturer for cars, you would want to know the distribution of cars in the market to pick the top car models to design your products for.  The same holds true when building or selecting a mobile technology given the diversity of devices.  Currently text (SMS) messaging is built into every new mobile device and delivers nearly 80 percent of US mobile subscribers.  This equates to approximately 300% more consumers than smart phones and 800% more than iPhones.  A consumer-facing mobile strategy therefore must include SMS, but prepare for other platforms as the market grows.

September 10 2009

Goomzee Heats Up The Summer By Signing Four More Multiple Listing Services

Missoula MT Sept 8, 2009 – Agreements with Intermountain MLS of Boise and Northwest Montana Association of REALTORs in Kalispell, plus two others, continue to grow Goomzee’s nationwide footprint.  Goomzee®, a leading text message marketing and lead generation provider that connects buyers and sellers in real time, announces agreements with four more multiple listings services.

Intermountain MLS of Boise Idaho spans southern Idaho and eastern Oregon and is the largest multiple listing service provider in Idaho.  Northwest Montana Association of REALTORs spans Montana’s beautiful Flathead Lake communities and is the largest multiple listing service provider in Montana.  Goomzee also has signed agreements with Missoula Organization of REALTORs and Wilmington Regional Association of REALTORs with respective deployments pending.

“It is the Intermountain MLS’s practice to provide our members with the best available information resources and tools, increasing their value to their customers and making them more productive,” said Greg Manship, CEO of the Intermountain MLS of Boise.  “Goomzee will be a great asset in helping agents connect with buyers using today’s mobile and web technology.”

Mike Sparr, CEO of Goomzee, celebrated the signings.

“The nation’s leading MLS groups are recognizing Goomzee’s unique value proposition and continue to move forward with implementations.  Recently in California, for instance, we’ve been selected as the provider of choice for three additional MLS groups totaling over 51,000 members.  The nation’s leaders continue to acknowledge that Goomzee’s service, agility, and dedication to helping their members is unrivaled and for that, I’m thrilled.”

With the addition of Intermountain MLS, Northwest Montana Association of REALTORs (NMAR), Missoula Organization of REALTORs (MOR) and longtime client, Billings Association of REALTORs, Goomzee has further secured its leadership position throughout the Inland Northwest.  Additional rollouts in Pennsylvania, and pending rollouts in North Carolina, California and other key markets continue to secure Goomzee’s leadership position nationwide.

Goomzee’s existing partners continue to rave about the power Goomzee’s technology delivers to their agents, and their organization.

“Goomzee has provided a cutting edge product to the membership with very little effort by MLS Staff while having developed many opportunities for rev share or site license to its partner,” states Rosemary Scardina, CEO of The Lehigh Valley Association of REALTORs.  “The Lehigh Valley Association of REALTORS MLS couldn’t be more pleased to be working with Goomzee.  ALL MLS’ SHOULD CHECK THEM OUT.”

Goomzee’s text message marketing solution, Realty Connect, compliments any MLS system and not only simplifies text message campaign publishing with their MLS Publishing Wizard, but also delivers valuable real-time market intelligence to the MLS organization on what buyers are looking at, when and where.  Before Goomzee, there was no efficient way to gather this information for a 360-degree picture of the market.

About Goomzee
Goomzee® Corporation, based in Missoula, MT, is a mobile and online service that connects buyers and sellers using text messaging technology.  Its industry-leading text message marketing platform, Realty Connect, delivers unmatched value and innovation to pacify sellers, buyers and sales professionals by facilitating live interaction while delivering property information and photos to buyer’s cell phones.  Goomzee was founded in 2003 and services clients worldwide, including the world’s leading mobile technology and telecommunications firms, real estate brokerages and franchises, multiple listing services and REALTOR associations.  Learn more about Goomzee online at http://www.goomzee.com.

August 13 2009

Will The Real Fidelity Please Stand Up?

As you may know, the holdings of Fidelity National Real Estate Solutions have recently been re-branded as LPS Real Estate Group.  Some individuals in the industry instantly labeled the move as a “Fire Sale”, but in reality the situation is really nothing more than a simple name change.  Well, maybe I shouldn’t have spoken so quickly.  “Simple” is misleading, as the advent of LPS has caused a bit of confusion among Real Estate agents and RE tech vendors alike, many of which work with FNRES-now-LPS on a daily basis.

With this confusion in mind, I set out to decipher the Rubix cube that is LPS’ corporate history.  Thankfully, several timelines made my job quite easy; here are my findings:

It all started when Fidelity National Financial (FNF) acquired Chicago Title and Trust Co. in 2000.  Finalized on March 20th, the acquisition set FNF up to host a “leading market share in excess of 30%”.  A worthy feat, no doubt, but Fidelity neglected to rest on its laurels.  In 2001, a merger with VISTAinfo spawned Fidelity’s Mortgage Information Services (MIS) branch.  MIS promptly announced joint ownership of a leading national real estate database with LexisNexis (a global business information provider), and followed up with what FNF deemed the “best in industry” MLS system and IDX framing solution.  MIS rounded off the year with an acquisition of HomeSeekers’ XMLSweb™ division, a move which carried over into 2002 with MIS’s follow-up acquisition of ISDI and FNF’s acquisition of Eastern Software’s Empower.

Unbeknownst to many, Fidelity National Financial had big, big plans for 2003.  While all of the action listed above was going on, ALLTEL Information Systems had been quietly chugging along, processing roughly 20 million loans in the late ‘90s and slowly but surely acquiring underwriters, data systems, and mortgage software.  2003 broke the seal on a new era for the loan community as FNF acquired ALLTEL’s financial services division and renamed it Fidelity Information Services.  With their loan processing powerhouse in place, FIS was now in a position to make a series of corporate acquisitions that stretched for the next three years.  The list includes such software companies as Hamilton & Sullivan Ltd., Kordoba GmbH & Co., Aurum Technology, Certegy, and Sanchez Computer Associates.

By the end of 2006, Fidelity’s MSP mortgage platform was processing over 28 million loans, had become a publicly traded company, had been named the #1 bank technology firm in America, and had also been named to the S&P 500 index.  FNRES was fast becoming the “go-to” name for loans, financial technology, and MLS software.  FIS launched their Loan Portfolio Solutions division in 2007, and a year later went live with Lender Processing Services as a publicly traded company.  LPS then formed the LPS Real Estate Group to monitor FNRES’ real estate related holdings.  This is how the company stands today, a thriving, complex financial powerhouse.

I hope this synopsis clears up confusion for some of you.  Like many in the industry, we here at Goomzee were thrown for quite a loop when we began hearing buzz about LPS.  Now that we have the names straight, we look forward to working with the LPS Real Estate Group.

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