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January 09 2012

Goomzee and ReachFactor Partner to Help Agents Win More Profitable Business, Faster

Goomzee, the leading provider of mobile IDX, search and at-property lead capture solutions servicing over 200,000 agents, has selected real estate agent reputation platform ReachFactor to help agents improve their online reputation and visibility and turn millions of in market prospects into highly profitable customers.

Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in, Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.

“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker, more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan, ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”

Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience, agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go, reducing the likelihood that the consumer will shop around.

“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr, Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more visit us online at or contact us toll free at 1-855-GOOMZEE.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive, nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit or call toll free 1-877-470-7794.


July 25 2011

QR Technology Approaching Ubiquity in U.S.

In June we discussed Making Room in Your Ecosystem for QR Codes. At that time the good folks at ScanLife had released a report analyzing QR code implementation and interaction rates throughout 2010.  In a nutshell, the findings illustrated how QR technology in the U.S. is on the rise but still not quite to the state of omnipresence.

As we round the corner on the second half of 2011, let’s go to ScanLife’s latest report for a radically different snapshot of QR code adoption.


In mid-2010 ScanLife was only recording 10 QR code scans per minute.  As of this report, they are currently logging one scan per second. As you can see from the graph above, QR code adoption started slow but has grown exponentially since July 2010.  As U.S. handset companies begin to incorporate QR technology into their base models, expect the ‘per second scan rate’ to only increase.

Another golden nugget gleaned from the report is the increased usage among mainstream Americans, detailed in the image above.  As expected the 25 – 34 year old age group leads the charge, followed closely by 35 – 44 year olds.  The first-time homebuyer bracket (25 -34 years of age) has traditionally preferred to interact on mobile devices, so it’s a pleasant surprise to see that the 35 – 44 year old age group is:

1.) so close to the younger age group in number of scans, and

2.) scanning at a higher percentage/rate than the younger age group.  At the current rate this will result in a surplus of tech-savvy homebuyers spread across more age groups than ever before.


The report also contains some interesting stats regarding mobile OS market share, scan rates per city and country, and an interesting comparison between 1D and 2D barcode scanning.  Click here for ScanLife’s Q2 2011 Trend Report.


-  Austin Smith, Goomzee Community Manager


June 29 2011

Have No Fear, The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn, business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather, a 75-year-old Italian immigrant and Korean War veteran, is now using his iPhone to send me pictures of his rose garden.  I never thought the day would come…

But it has, and not just for me but for everyone!  The “mobile shift” that we discussed in hushed tones last year, possibly in fear of it turning tail and crossing the Atlantic from whence it came, is now an undeniable paradigm switch that Nielsen has labeled a “Mobile Tsunami”.

Below are some of the latest mobile statistics that reflect just how drastically cell phones have permeated today’s America.  Since outrunning a tsunami is borderline impossible, just sit back and let the waves of progress wash over you…


-  USA cell phone penetration currently at 96%

  • Up from 13% penetration in 1995

-  37% of all mobile subscribers have smartphones

-  40% of smartphone users have downloaded a QR code reader

-  49% of smartphone users who have seen a QR code have scanned it

-  Average data usage is up almost 200% across the nation

  • 230MB/month in 1st Quarter of 2010, 435MB/month in 1st Quarter of 2011

-  Average data usage per user has increased 89% in last 12 months

  • 582MB/month average for Android users, 492MB/month average for iPhone users

-  Cost per unit of data had dropped 46% despite increased consumption

  • Dropped from 14 cents per unit of data to 8 cents


Mobile statistic aggregators are also reporting fluctuations in more areas of the mobile industry than just data usage:


-  Foursquare now has as many users as Bolivia has citizens (10 Million)

-  12% of U.S. internet population (ages 8-64) own a tablet

-  35% of new tablet owners report using their PC significantly less, or not at all

-  32% of laptop owners reported the same

-  96% of small business owners report that they would not be able to remain relevant without using mobile technologies



Feeling refreshed yet?!


(Data points above were collected from independent aggregators, not affiliated in any way with Goomzee.  For citations or other bibliography-related inquiries, please email:  asmith (at) goomzee (dot) com.)


- Austin Smith, Goomzee Community Manager


May 10 2011

Nearly 40,000 MRED REALTORS In Chicago Area Go Mobile With Goomzee

Missoula, Montana – May 10th, 2011 – Continuing to expand its MLS footprint in the US real estate marketplace, Goomzee®, the most trusted provider of mobile technology solutions for real estate professionals, today announced it has agreed with Midwest Real Estate Data (MRED) to provide its product, Realty Connect®, to their customers and revolutionize how Chicago area home-buyers and sellers access real estate listing information on their mobile phones. Goomzee’s text message marketing and lead generating QR code technology will be provided as a member benefit to MRED’s nearly 40,000 members.

Goomzee’s Realty Connect helps connect buyers and sellers using mobile technologies and integrates with MLS data systems. Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message or scan a QR (Quick Response) graphic. Within seconds the buyer receives a response containing property information and pricing, and optionally photos. At the same time, the agent is notified of the buyer’s inquiry. Automated tools then help the agent screen and cultivate those leads to establish a relationship with the buyer.

Russ Bergeron, CEO of MRED, said, “One mission of MRED is to provide our customers with the best tools and information available in the industry. Providing consumers with access to real estate listing information while on-the-go has become mission critical to support our members’ success, and Goomzee’s mobile solutions will improve our brokers and agents’ productivity, professionalism, and relationships with buyers and sellers.”

“We are excited to be chosen by MRED and look forward to adding further value and efficiency to their customers,” states Goomzee CEO, Mike Sparr. “By offering consumers instant access to the information they need using text messages, QR codes, and the mobile Web, agents can promote their listings to more potential buyers, cement their position as the trusted source of local real estate information, and close more transactions.”

With the addition of MRED as an MLS partner, Goomzee’s MLS partnership user footprint in the United States now exceeds 175,000 agent users. Goomzee’s mobile technology tools are available to real estate professionals nationwide and the company currently supports agent customers in 48 states.

About Midwest Real Estate Data

MRED is the real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. Learn more online by visiting

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at or contact us toll free at (877) 324-1796.

October 18 2010

Goomzee Reaches 10% of America’s REALTORS Adding CRMLS’ 33,000 Customers

Missoula, Montana – October 18th, 2010 – Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has agreed with the California Regional MLS (CRMLS) to provide its product, Realty Connect, to their customers to allow Southern California homebuyers to receive real estate listing information on their cell phone.

With the contract signing of California Regional MLS, representing nearly 33,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

“We continually seek out the best technology tools and providers for our customers and are pleased to offer Goomzee’s industry-leading text-message advertising and call capture tool.  More home buyers are relying on technology for information when buying a home, and CRMLS recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Art Carter, CEO of CRMLS.

Goomzee’s CEO, Mike Sparr, commented “reaching approximately 10 percent of America’s REALTORs in today’s economy is a monumental task, and achievement, and I’m very proud of everybody at Goomzee.  We could not have reached this milestone without the trust and support of leading MLS organizations like CRMLS.  We’re very excited to introduce our mobile technology to real estate professionals throughout Southern California and continue delivering high value to agents, sellers and buyers as we expand our US real estate market footprint.”

Goomzee and CRMLS aim to launch Realty Connect in Southern California by year’s end.

About California Regional MLS
The mission of the Pomona, Calif.-based CRMLS is to deliver, through local member associations, the most affordable, reliable, and convenient listing technology service available, and to provide products and services that support REALTORS® in maximizing use of property data to achieve business goals.  To learn more contact us at or call us at (909) 859-2040.

About Goomzee
Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at or contact us toll free at (877) 324-1796.

February 03 2010

What Mobile Solution Is Best For You

I came across the above article this morning, and it reminded me of my call with Rob Luna of Diverse Solutions the other day.  He told me how he and his wife were shopping for a new phone for their child, and when choosing pricing plans, they saw “Talk”, “Talk + Text”, “add Data”.  The latter option was another $20-30/mo so they did not sign up.  The most critical services for their phone plan, even for their child, included “Talk + Text”.  Rob stated that it “clicked” and he immediately thought of Goomzee, and our SMS-based solution for consumer access to real estate info (with call capture of course).  “Younger people don’t talk on the phones, they just text,” noted Rob.

Now, over 72% of SMS users are aged 25-49.  This is the exact same demographic real estate professionals are trying to reach in their marketing.  The people you build a website for would rather text than talk to you.  The question is, what are you doing to reach them?  As indicated by wireless carrier reports for the past 4 years, SMS continues to grow and now approximately 80% of US market sends/receives text messaging.  This means no learning curve, built-in technology, and maximum reach to consumers.  There’s simply no better way to reach today’s consumer (buyer) than SMS.

The article above indicates another trend in the US, and that is the shift from buzz of apps to rich mobile web apps, depending on the purpose.  Native apps are excellent for specific purposes and at Goomzee we’ve also built native apps for our clients to manage their text campaigns on today’s popular smart phones.  For search, however, consumers still open their browser and type away.  I’ve seen innovative MLS organizations like Contra Costa/Bay East/EBRD already recognize this and begin to build an impressive suite of tools for their members.

This trend will continue to grow, but it will still take a few years before the consumer reach is significant enough to deliver maximum value.  The latest wireless industry reports cite that between 30-40% of consumers have a data plan.  This means nearly 70% do not, and any app/web-only solution will miss those consumers.  It’s still an early adopter market, so managing agent expectations is key, and concentration will vary in some metro markets.  Price pressures will inevitably force the bundled plans to include data, but carriers will need the next “up sell” first to keep Wall St. satisfied and until then, there will be cost barriers.

Check out Goomzee’s Mobile Marketing Trends page for more information on current US wireless market statistics.

December 02 2009

US Mobile Marketing Statistics & Trends

Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately. (USShortCodes) Consumers continue to demand instant, and mobile, access to information.  Late 2008, it was reported that 72 percent of US text message users were ages 25 – 49.  That number continues to grow, and the 25-49 demographic is also the same group marketers try to reach with websites.  Several national speakers at real estate conferences state that today’s buyer “would rather text you than talk to you”.  Goomzee’s technology is designed to not only help you reach today’s buyers, but promote and facilitate interaction with them to increase sales.

US Mobile Industry Quick Stats

  • There are over 276.6 million US mobile subscribers (89% of Americans)
  • Over 76.4% of US cell phone subscribers use text messaging
  • US mobile operators reported over 100 billion SMS messages sent in December 2009
  • Over 73% of new cell phone buyers cite ‘text messaging’ as the ‘most important’ feature on their device
  • Text messaging has surpassed talk from 13-44 year old US cell phone users since November 2007
  • Currently only 30% of US mobile subscribers have data plans (means 70% cannot use apps or web)
  • Approximately 70% of US mobile subscribers do not have a smart phone
  • iPhone accounts for 9 – 11.7 % share in US market (approximately 90% do not have one)

US Wireless Carrier Market Share

Verizon holds the top position in the US market, commanding 32 percent.  AT&T holds the second place position, then Sprint, T-Mobile and the others slice up a 9 percent share.

US Wireless Device Market Share

Symbian operating systems (like Nokia phones) hold the top position in the US market, commanding 50.3%.  Smart phone use continues to grow as new devices enter the market, however smart phones make up between 23-39% US share (various reports).

Market Research Will Help You Reach Your Organization’s Goals

Any organization’s mobile strategy must take into account the demographics in their market.  If you were an accessory manufacturer for cars, you would want to know the distribution of cars in the market to pick the top car models to design your products for.  The same holds true when building or selecting a mobile technology given the diversity of devices.  Currently text (SMS) messaging is built into every new mobile device and delivers nearly 80 percent of US mobile subscribers.  This equates to approximately 300% more consumers than smart phones and 800% more than iPhones.  A consumer-facing mobile strategy therefore must include SMS, but prepare for other platforms as the market grows.

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