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January 09 2012

Goomzee and ReachFactor Partner to Help Agents Win More Profitable Business, Faster

Goomzee, the leading provider of mobile IDX, search and at-property lead capture solutions servicing over 200,000 agents, has selected real estate agent reputation platform ReachFactor to help agents improve their online reputation and visibility and turn millions of in market prospects into highly profitable customers.

Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in, Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.

“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker, more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan, ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”

Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience, agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go, reducing the likelihood that the consumer will shop around.

“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr, Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive, nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit reachfactor.com or call toll free 1-877-470-7794.

 

March 03 2011

Tarasoft And Goomzee Integrate Via Single Sign-On (SSO)

Missoula, Montana – March 2nd, 2011 – Goomzee, a leading provider of mobile technology solutions for Real Estate, announced today that they have successfully completed the Web Single Sign-On (SSO) integration with real estate software solutions provider, Tarasoft.

With the SSO integration in place, Real Estate agents can log on to the Tarasoft Matrix® system once and access Goomzee’s mobile marketing and lead generation platform without requiring separate logons.  Goomzee is recognized as the first mobile solutions provider to integrate with their MLS system.

SSO establishes “trust” relationships between third-party vendor websites.  This process enables the user to avoid repeat logons. Once the user is authenticated on the Martrix® MLS system, they can move freely between Goomzee’s and Tarasoft’s web applications.

“We’re pleased to help simplify user’s experience by linking to Goomzee directly from the MLS interface.  This ultimately reduces the time it takes for agents to get their work done each day.  Without requiring the user to log into multiple websites, Real Estate professionals are able to get more done, faster, as they have become accustomed to with the speed of our Matrix® MLS platform,” states Brian de Schepper, Tarasoft Executive Vice President.

Mike Sparr, CEO of Goomzee said, “Goomzee takes great pride in developing enterprise-grade technology solutions that are easy to use and result in increased efficiency and opportunity for real estate professionals.  Our integration with Tarasoft is a perfect example of how simple we make it for sales professionals to add the mobile channel into their traditional marketing and sales activities.”

Goomzee recently implemented the Tarasoft Single Sign On in California with California Regional MLS (CRMLS) and their 40,000+ members along with other Tarasoft customers around the United States.

About Tarasoft
Tarasoft is a privately held software company that has been developing Real Estate software solutions since 1990. Tarasoft’s flagship product, Tarasoft Matrix®, is specifically designed to power the nation’s largest MLS providers. Offering breathtaking performance and unrivaled flexibility at every level, Tarasoft Matrix® has quickly become one of the premier MLS platforms worldwide. For more information please contact us at sales@tarasoft.com or 1-800-899-8470.

About Goomzee
Goomzee provides mobile technology tools that allow Real Estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

February 17 2011

Goomzee Launches Realty Connect to 44,000 CRMLS Members

Missoula, Montana – February 18th, 2011 – Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has gone live with its product, Realty Connect to 44,000 members of California Regional MLS (CRMLS).
With the CRMLS launch, representing nearly 44,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

To further aid CRMLS members, Goomzee also announced  that they have successfully completed a Web Single Sign-On (SSO) with CRMLS. With the SSO feature in place, members can login to the CRMLS Matrix system once and access Goomzee’s marketing and lead generation platform without requiring separate logins.

September 14 2010

Florida’s Regional MLS Brings Goomzee’s Realty Connect to 11,000 Real Estate Pros

Missoula, Montana – September 14, 2010 – Regional MLS Inc. (RMLS) of Florida has joined the growing number of Real Estate Professionals, associations, multiple listing services (MLS), brokerages and real estate agents connecting with Montana’s Goomzee, a nationwide text message marketing solution provider for real estate professionals. Home buyers in Florida will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using SMS text messaging, thanks to Goomzee.

Patty Connor, CEO of the RMLS, says “We are excited to establish a relationship with Goomzee that will improve the productivity, professionalism, and relationships with buyers and sellers for our Real Estate Professionals.”

Goomzee’s real estate text message marketing solution, Realty Connect®, helps connect buyers and sellers using mobile technology and integration with MLS data systems.  Real estate professionals place signs or ads prompting homebuyers to send a text message and receive for-sale property information.  Potential buyers just have to send the property code as a text message to 44133 and within seconds they receive for-sale information, and optionally photos, on their cell phone.  The real estate agent is alerted, and may connect with buyers in real time, providing timely follow up.

“This is an essential tool for today’s real estate professional.  Goomzee’s technology allows agents to reach the growing population of consumers who rely on their mobile phone to access information anytime, anywhere,” says Mike Sparr, Goomzee’s CEO. “Our company helps bridge the gap between sales professionals and today’s mobile consumers.  A growing number of real estate organizations have recognized this need and I’m pleased they acknowledge Goomzee as the premier mobile technology solution provider.”

Text messaging has rapidly become one of the most commonly-used features on mobile phones. Wireless carriers have reported that over 1.5 trillion text messages were delivered in the U.S. in 2009 alone. Cellular text communication has surpassed voice calls since November 2007.  Once a technology primarily for chatting amongst friends, text messaging is now the preferred source for instant information. With Goomzee’s text message marketing service, Realty Connect, real estate professionals have yet another arrow in their quiver to reach America’s home buyers.

About Regional MLS Inc.
Regional MLS Inc. (RMLS), located in Palm Beach Gardens, Florida serves over 11,000 subscribers in Palm Beach and St. Lucie counties. The RMLS is owned by three Realtor Associations – the REALTORS© Association of the Palm Beaches (RAPB), the Jupiter-Tequesta-Hobe Sound Association of REALTORS© (JTHS), and the REALTORS© Association of St. Lucie (RASL). Established in 1987, RMLS continually strives to advance Real Estate Professionals by providing products and services that meet the ever changing needs of the real estate industry.  For more information about Regional MLS, go to http://www.rmlsfl.com.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective to help connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

February 16 2010

Real Estate Technology Veteran Jacob Wills Joins Goomzee

Missoula, Montana – February 16, 2010 – Goomzee® (www.goomzee.com), the leader in mobile advertising and lead generation for real estate sales and marketing, today announced the hiring of emerging technologies guru and real estate veteran Jacob Wills.  In his position as Vice President of Product and Business Development, Wills’ responsibilities will include forging strong relationships with Multiple Listing Service partners, ensuring the Goomzee product offerings exceed client expectations, and developing products for emerging technology opportunities in real estate.

“We are very excited that Jake has joined Goomzee,” said Mike Sparr, CEO and Founder of Goomzee.  “Jake brings a wealth of experience in mobile services and emerging technologies, and his knowledge and relationships in the real estate space will help Goomzee as it expands nationally.”

Wills has been working in real estate software and technology for over 10 years, with expertise including product design and management, mobile and voice technologies, business development, and marketing.  Most recently he has served as Director of Product Management for NewportWorks (acquired by The First American Corporation), Product Manager for Fidelity National Real Estate Solutions (now LPS Real Estate Group) and as a consultant for companies large and small.

“I’m thrilled to join the Goomzee team,” said Wills.  “I’m looking forward to driving the growth of Goomzee’s best-of-breed mobile marketing solutions, working with an outstanding development organization, and helping translate market opportunities into new products and services.”  A graduate of The Johns Hopkins University, Wills now lives in Southern California.

About Goomzee
Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect®, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at (877) 324 – 1796.

August 25 2009

GOOMZEE SIMPLIFIES PHOTO MANAGEMENT FOR REALTORS; INTRODUCES DRAG & DROP

Missoula, MT – August 25, 2009 – Goomzee, a leading provider of text-message marketing solutions for real estate professionals, announced today one of its latest innovations for marketing professionals, drag and drop photo organizing.  This functionality is available within its web-based campaign management software that its customers use to publish and manage text message marketing campaigns.  The new functionality will allow any user to reorganize photos and captions in seconds right from their web browser with a simple drag and drop interface.

Drag & Drop Screen Snap

Sales professionals realize that photos are essential when marketing any product or service today, and real estate marketing is no exception.  Recognizing this need several years ago, Goomzee introduced its patent-pending technology, Mobile Virtual Tours.  According to the company, users can upload photos from their computer or from any website, and the system generates a multi-photo slideshow that can be delivered to mobile devices as a single message, saving consumers from expensive messages or annoying ‘blasts’ of multiple messages.  When photos are automatically retrieved from MLS data feeds, the need for users to reorder photos, and their captions, was recognized so the company introduced the ability to reorder photos with a simple drag and drop interface.

“We continue to push the envelope when it comes to innovation that improves our customers’ businesses.  In the past year we have led the industry with innovations such as our exclusive Auto Responder, interACT lead follow up system, Dashboard with printable reporting and interactive charting, and now with our Drag & Drop photo reordering technology,” claims Mike Sparr, Goomzee’s founder and CEO.  “REALTOR associations, MLS’s, and enterprise clients continue to choose Goomzee over others, noting that our products and company offer more depth in technology, responsiveness and industry expertise than any they evaluate.  We always strive to be the best at what we do and the industry has certainly noticed.  I’m grateful for our wonderful clients nationwide who’ve helped us make this possible; rest assured, our commitment to innovation and quality continues.”

Drag and drop interfaces are common with desktop software but they are now becoming more popular within web applications.  As web browser technology advances, the line between desktop applications and web-based applications blurs, exposing users to a richer online user experience.  Goomzee’s adoption of these emerging web standards is yet another example of what users come to expect from leading web-based technology solutions.

About Goomzee
Founded in 2003, Goomzee Corporation is a leading national real estate marketing and technology solutions provider. The company’s core technology is specifically designed to connect buyers and sellers. Clients look to Goomzee for global expertise in mobile and web-based technology solutions. For more information about Goomzee, visit http://www.goomzee.com .

Contact:

Goomzee Corporation
Mike Sparr, CEO
406-542-9955
mike@goomzee.com
http://www.goomzee.com

August 13 2009

Will The Real Fidelity Please Stand Up?

As you may know, the holdings of Fidelity National Real Estate Solutions have recently been re-branded as LPS Real Estate Group.  Some individuals in the industry instantly labeled the move as a “Fire Sale”, but in reality the situation is really nothing more than a simple name change.  Well, maybe I shouldn’t have spoken so quickly.  “Simple” is misleading, as the advent of LPS has caused a bit of confusion among Real Estate agents and RE tech vendors alike, many of which work with FNRES-now-LPS on a daily basis.

With this confusion in mind, I set out to decipher the Rubix cube that is LPS’ corporate history.  Thankfully, several timelines made my job quite easy; here are my findings:

It all started when Fidelity National Financial (FNF) acquired Chicago Title and Trust Co. in 2000.  Finalized on March 20th, the acquisition set FNF up to host a “leading market share in excess of 30%”.  A worthy feat, no doubt, but Fidelity neglected to rest on its laurels.  In 2001, a merger with VISTAinfo spawned Fidelity’s Mortgage Information Services (MIS) branch.  MIS promptly announced joint ownership of a leading national real estate database with LexisNexis (a global business information provider), and followed up with what FNF deemed the “best in industry” MLS system and IDX framing solution.  MIS rounded off the year with an acquisition of HomeSeekers’ XMLSweb™ division, a move which carried over into 2002 with MIS’s follow-up acquisition of ISDI and FNF’s acquisition of Eastern Software’s Empower.

Unbeknownst to many, Fidelity National Financial had big, big plans for 2003.  While all of the action listed above was going on, ALLTEL Information Systems had been quietly chugging along, processing roughly 20 million loans in the late ‘90s and slowly but surely acquiring underwriters, data systems, and mortgage software.  2003 broke the seal on a new era for the loan community as FNF acquired ALLTEL’s financial services division and renamed it Fidelity Information Services.  With their loan processing powerhouse in place, FIS was now in a position to make a series of corporate acquisitions that stretched for the next three years.  The list includes such software companies as Hamilton & Sullivan Ltd., Kordoba GmbH & Co., Aurum Technology, Certegy, and Sanchez Computer Associates.

By the end of 2006, Fidelity’s MSP mortgage platform was processing over 28 million loans, had become a publicly traded company, had been named the #1 bank technology firm in America, and had also been named to the S&P 500 index.  FNRES was fast becoming the “go-to” name for loans, financial technology, and MLS software.  FIS launched their Loan Portfolio Solutions division in 2007, and a year later went live with Lender Processing Services as a publicly traded company.  LPS then formed the LPS Real Estate Group to monitor FNRES’ real estate related holdings.  This is how the company stands today, a thriving, complex financial powerhouse.

I hope this synopsis clears up confusion for some of you.  Like many in the industry, we here at Goomzee were thrown for quite a loop when we began hearing buzz about LPS.  Now that we have the names straight, we look forward to working with the LPS Real Estate Group.

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