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September 14 2011

WestUSA Realty Provides Goomzee Mobile Tools To Over 1,000 Arizona Agents

September 12, 2011 – Phoenix, AZ – WestUSA Realty announced today they have selected Goomzee as their mobile technology solution provider company wide.  WestUSA listings will soon display text message and QR codes on property signs allowing consumers to receive property information, pricing and photos instantly while agents connect with buyers more efficiently.

“At WestUSA we pride ourselves on providing relevant technology tools to agents to streamline their business and customer interaction.  Mobile technology is a natural progression as more home buyers expect access to information anytime, anywhere and we felt it was important to provide Goomzee’s mobile marketing tools to our agents,” explains Dan McCarthy, Vice President for WestUSA.  “Quite simply, Goomzee gets it, and that is why we chose their solution for our agents and look forward to working with them to roll the service out.”

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX.  The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone.  The agent is notified of buyer interest and can follow up to provide more responsive customer service.  According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“I’m thrilled that WestUSA selected Goomzee as their mobile solution provider and they recognized the true value in services we provide,” says Goomzee CEO and Founder, Mike Sparr.  “Goomzee’s innovative approach to mobile marketing allows it to deliver some of the highest lead conversion rates in the industry.  Agents are reporting from 20 to 50 percent of all follow ups result in a meeting with 100 percent customer satisfaction and lead accuracy, solving the common fake contact issues from Internet lead solutions.  More companies and brokerages are taking advantage of our mobile tools and broker solutions and I look forward to working with WestUSA.”

WestUSA Realty recently pioneered another new concept in the industry, the Walk-in brokerages popping up inside select Walmart stores.  They have a relationship with Walmart, the nation’s largest retailer and have already opened 10 retail locations throughout Arizona and others in bordering states such as Colorado and Utah. Goomzee’s mobile technology tools will be provided for all WestUSA agents in their traditional brokerages and walk-in locations.

Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at or contact us toll free at 1-855-GOOMZEE.

West USA Realty Inc. first opened in 1986 in Phoenix, Arizona and operates under the parent company of WW Franchise LLC.  The company has five valley-wide metropolitan Maricopa County, Arizona offices and several franchises within and outside of Arizona.  West USA Realty offices are located currently in the State of Arizona, Mexico and California.  To learn more, visit us online at or contact us toll free at 1-800-WESTUSA.

July 25 2011

QR Technology Approaching Ubiquity in U.S.

In June we discussed Making Room in Your Ecosystem for QR Codes. At that time the good folks at ScanLife had released a report analyzing QR code implementation and interaction rates throughout 2010.  In a nutshell, the findings illustrated how QR technology in the U.S. is on the rise but still not quite to the state of omnipresence.

As we round the corner on the second half of 2011, let’s go to ScanLife’s latest report for a radically different snapshot of QR code adoption.


In mid-2010 ScanLife was only recording 10 QR code scans per minute.  As of this report, they are currently logging one scan per second. As you can see from the graph above, QR code adoption started slow but has grown exponentially since July 2010.  As U.S. handset companies begin to incorporate QR technology into their base models, expect the ‘per second scan rate’ to only increase.

Another golden nugget gleaned from the report is the increased usage among mainstream Americans, detailed in the image above.  As expected the 25 – 34 year old age group leads the charge, followed closely by 35 – 44 year olds.  The first-time homebuyer bracket (25 -34 years of age) has traditionally preferred to interact on mobile devices, so it’s a pleasant surprise to see that the 35 – 44 year old age group is:

1.) so close to the younger age group in number of scans, and

2.) scanning at a higher percentage/rate than the younger age group.  At the current rate this will result in a surplus of tech-savvy homebuyers spread across more age groups than ever before.


The report also contains some interesting stats regarding mobile OS market share, scan rates per city and country, and an interesting comparison between 1D and 2D barcode scanning.  Click here for ScanLife’s Q2 2011 Trend Report.


-  Austin Smith, Goomzee Community Manager


April 20 2011

What I Learned At RE BarCamp Phoenix (iPad apps REALTORS love)

I was in the Phoenix/Mesa area this month and was fortunate enough to learn about the local RE Barcamp. I’ve attended others before but must commend the organizers, volunteers and attendees on making it one of the best networking and knowledge sharing events ever.

The BarCamp Pre Party was held the night before at a collaborative workspace that is sponsored by Chicago Title and featured amazing barbecue from Smokin’ Aces and the pitmaster, Kevin, who’s been featured on the Food Network. We were dazzled with impromptu magic by my new buddy, Gene, who is marketing manager for his brother’s Realty Executives team.

The BarCamp was held at the Scottsdale Stadium and we kicked things off on a gorgeous day sitting in the bleachers. We then broke into separate sessions held in locker rooms, suites, etc. and a variety of topics on mobile, iPads, QR Codes, social networking, blogging, Droid, short sales, property management and more. Given my areas of expertise I focused on the mobile tracks to learn what issues and tips were discussed in Northern Arizona and was pleasantly surprised with the tech-savvy agents and tools they found to solve their everyday problems.  I was particularly impressed with the tools used on iPads used to virtualize their businesses.

BarCamp session on QR Codes

In this spirit of knowledge sharing, I felt compelled to spread the love.  Below is a list of the top recommended tools for iPads that helps agents mobilize their business.  These are just the apps that came up most often, recommended by agents who attended the sessions at BarCamp.  Note the agents who recommended these apps often recommend the pay version versus the free version.  Don’t hesitate to spend a few bucks to get quality software that will be supported, especially if you count on the tools to do business.

Drop Box (file sharing application)

Drop box was revered as one of the most important tools the agents used.  It allowed them a simple way to synchronize files from their office, team, and even clients so they have access to documents from any where.  It seemed that most agents were familiar with Drop Box and used this tool for document sharing and collaboration.

Evernote (notetaking, voice recording, organization tool)

Evernote was another popular app for the iPad.  Many agents reported they use the tool to record meetings with clients and even lenders which has “covered their butt” when certain matters were disputed later on.  The tool will be even more functional with the iPad 2 because like the phone-based version, you will be able to take photos of your hand-written notes and it even tries to recognize the text to make it searchable.

LogMeIn (remote desktop management)

LogMeIn and another app called PocketCloud were revered as must-have tools that allow agents to access their desktop computers remotely from their iPad.  This allowed access to documents, and even the ability to run search applications on the computer.

PDF Expert (PDF document creator/editor)

One of the challenges with trying to mobilize an agent’s business is dealing with contracts.  Unfortunately most regulations prevent overlays as signatures and this tool is no exception.  That said, this was the most frequently recommended tool for reading, editing, creating PDF documents on the iPad.  One suggestion I made was to edit a Word document and add the signature there, then generate a PDF document to get around the overlay issue.  Some agents said this was possible and the Apple office apps, Pages and Numbers were highly recommended.  Some stated that in Notes you could save a document as PDF so this is worth trying out.  A tool called Prezi was also recommended for presentations, and touted better than PowerPoint and Keynote so check that out.

Print n Share (network printer application for iPad)

Print n Share was a top recommended app for accessing networked printers (not just the HP Printers accessible by Air Print).  A couple agents claimed they could choose to print a document or page and then print it as a PDF instead of to a printer so that too could solve the overlay issue with the PDF documents.

TeamViewer Pro HD (collaborative remote desktop management and presentation tool)

TeamViewer was another recommended tool for collaborating with others and sharing documents, presentations and remotely controlling computers.  Think of this like GoToMeeting for iPads.  I haven’t checked it out but was praised by many as a must-have tool.

Open Home Pro (visitor registration and survey tool for open houses and events)

Many agents have recommended this application and they set up their iPad at the entrance of a home asking for visitors to “sign in”.  This application acts as their virtual guest book and agents claim people are more likely to sign in with their iPad than pen/paper simply due to the coolness factor.  The app will also email a thank you and follow up to the visitors, saving time from follow ups.  There may be other showing solutions that do this from the lock boxes, but those typically poll agents and not the guests so this could be another way to build up your rolodex for current and future business.

Mortgage Calc Pro (mortgage and ammortization calculator)

The agents that used this tool said this was within dollars of the standard tools and very useful when out in the field.

Other Tools of note:

  • Stylus pointer devices recommended were the Pogo stylus and the Acase stylus.  The Acase is reported to last longer and is cheaper and can be found on Amazon for about $5 compared to the $14 for the Pogo.  My aunt is an artist and swears by her Pogo after trying many others but many agents and techies swear by the Acase so it may be a matter of preference and budget.
  • Springpad was another notetaking and organization tool mentioned so it may be worth looking into that when looking at Evernote.
  • Prezi and Keynote were the top recommended apps for presentations (like PowerPoint for Windows).
  • PocketCloud was another remote desktop management app discussed so check that out when looking at LogMeIn.

I hope this list is useful and if you have recommendations or feedback on the apps mentioned, please don’t hesitate to share.

March 03 2011

Tarasoft And Goomzee Integrate Via Single Sign-On (SSO)

Missoula, Montana – March 2nd, 2011 – Goomzee, a leading provider of mobile technology solutions for Real Estate, announced today that they have successfully completed the Web Single Sign-On (SSO) integration with real estate software solutions provider, Tarasoft.

With the SSO integration in place, Real Estate agents can log on to the Tarasoft Matrix® system once and access Goomzee’s mobile marketing and lead generation platform without requiring separate logons.  Goomzee is recognized as the first mobile solutions provider to integrate with their MLS system.

SSO establishes “trust” relationships between third-party vendor websites.  This process enables the user to avoid repeat logons. Once the user is authenticated on the Martrix® MLS system, they can move freely between Goomzee’s and Tarasoft’s web applications.

“We’re pleased to help simplify user’s experience by linking to Goomzee directly from the MLS interface.  This ultimately reduces the time it takes for agents to get their work done each day.  Without requiring the user to log into multiple websites, Real Estate professionals are able to get more done, faster, as they have become accustomed to with the speed of our Matrix® MLS platform,” states Brian de Schepper, Tarasoft Executive Vice President.

Mike Sparr, CEO of Goomzee said, “Goomzee takes great pride in developing enterprise-grade technology solutions that are easy to use and result in increased efficiency and opportunity for real estate professionals.  Our integration with Tarasoft is a perfect example of how simple we make it for sales professionals to add the mobile channel into their traditional marketing and sales activities.”

Goomzee recently implemented the Tarasoft Single Sign On in California with California Regional MLS (CRMLS) and their 40,000+ members along with other Tarasoft customers around the United States.

About Tarasoft
Tarasoft is a privately held software company that has been developing Real Estate software solutions since 1990. Tarasoft’s flagship product, Tarasoft Matrix®, is specifically designed to power the nation’s largest MLS providers. Offering breathtaking performance and unrivaled flexibility at every level, Tarasoft Matrix® has quickly become one of the premier MLS platforms worldwide. For more information please contact us at or 1-800-899-8470.

About Goomzee
Goomzee provides mobile technology tools that allow Real Estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at or contact us toll free at (877) 324-1796.

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