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September 27 2012

Are Your Mobile Apps Slowing You Down – Goomzee Mobile MLS

Hello industry friends:

NEW MOBILE MLS APPS:
I’m pleased to share with you that our 18-month-long engineering cycle is almost complete, and we’re introducing the most performant mobile app API in the industry.  As you may have read recently with reviews by Clareity and others, the quality and performance from mobile solutions varies greatly, and some poor solutions leave you and your members relying on the portal apps to stay in touch with consumers.  We set out over a year ago to help solve this issue and I will be sharing some key performance metrics you need to be aware of when evaluating any mobile solution, and how we solved these issues.

Please read all about it below and see our “cheeky” flyer for this event.  ;-)

CMLS FLYER:  CMLS 2012 Flyer (pdf) CMLS 2012 Flyer (Zip)

Mobile MLS Apps From Goomzee - CMLS 2012 Boston

DATA-FIRST APPROACH WITH PERFORMANCE TOP PRIORITY:
We started at the data, then indexing the data, then the search engine, then the API server.  Every piece was carefully evaluated and tested before any technology was approved for our mobile “stack”.  I’m pleased to note that our API servers alone with just a static response message, serve requests at 20,900 requests/second per server.  Zillow’s returns approximate 147 requests/second for a static error message, for comparison.  Our user preference database performs write operations at over 152,000 writes/second.  Just to give you a comparison of what this means, we performed some benchmarks on many leading portal apps.

BENCHMARKED AGAINST TOP PORTAL APIS:
Using a brand new linux server in a large Texas datacenter with quad core processing, gigabit ethernet (1Gbs), and Sandy Bridge Intel processors we gave every mobile API a fair shake.  By monitoring network traffic on our wi-fi network, we documented the API urls that portal iPhone apps were sending listing search requests to, and then set up our tests to these servers with a small amount of traffic, off-peak.  Our tests revealed that the fastest portal API was Redfin, serving requests at 54 requests/second.  Zillow came in at 39 requests/second, then Trulia and Realtor.com between 13-15 requests/second.  Solutions like Smarter Agent and others either timed out or were below 5 requests/second.

GOOMZEE OUTPERFORMED FASTEST PORTAL API OVER 10X:
We performed the same tests on our API returning both 1 result and 20 results for a geo search (map search) and our API returned 1,200 request/second for 20 results, and over 4,000 requests/second for 1 result, primarily just limited by network bandwidth and speed depending on size of the response data.  These tests were against a single server and indexed database with over 10 million listings and 70 million photos.  To ensure fairness, we also tested from slow, low-bandwidth,  out-of-network server and still returned over 200 requests/second to an 8-year-old 2GB RAM server with a 10Mbs connection (100x slower connection).  What this means to you, is that when tens of thousands of simultaneous users connect to a Mobile MLS, a tool they need/use daily, less of them will be waiting for the server to respond.

SEARCH PERFORMANCE THANKS TO A REAL SEARCH ENGINE:
Long gone are the days of an OR clause and a % wildcard symbol in a SQL query for real estate search.  To remain competitive with portals, you need to implement the kind of technology they have access to.  We can all attest to the importance of accurate results and we took that very seriously, adding a real search engine with Near-Real-Time (NRT) indexing which means fresher data and search results.  Similar technology offered by Zillow and others, using Lucene search engine, had limitations with the powerful front end called SOLR because it required nightly batch re-indexing, thus listings would not be up-to-date as frequently.  Those technologies are catching up, but our chosen solution is already setting the new standard.

SEARCH ACCURACY THANKS TO GREAT MLS PARTNERS LIKE INTERMOUNTAIN MLS:
On the accuracy front, I’m grateful for MLS partners like Intermountain MLS in Boise Idaho and their staff who literally took a  prototype app out in the field and tested our search, tested common agent searches and mistakes, and helped us tune our search engine to deliver the most accurate results.  I personally have tested a few industry apps and the search accuracy has been all over the board.  The complaints we heard from MLS staff around the U.S. we focused on solving first, and we’ll let them tell you how we did – find Greg Manship, their CEO, in Boston.

ASK FOR DEMO OF OUR IPAD APP AT CMLS BOSTON 2012:
I do hope to see most of you this week in Boston and please don’t hesitate to grab me for a QUICK demo.  Battery-life-permitting, I’m very excited to show off what we’ve toiled over for nearly 2 years behind the scenes and what we’ll be formally unveiling very soon.  My hope is you too agree, and choose to team with Goomzee and offer the best tools available to your customers.

Thanks for your time and continued support!

Warmest regards,

Mike Sparr, CEO and Founder
Goomzee

http://www.goomzee.com

November 09 2011

Connecticut Statewide MLS Agents Go Mobile With Goomzee

Missoula, MT – November 8, 2011 – Goomzee, a leading provider of mobile technology tools for REALTORS®, announced today the availability of their service to agents throughout the state of Connecticut, and data integration with Connecticut Statewide Multiple Listing Service (CTMLS).  As result of this collaboration, Connecticut’s real estate professionals will soon be able to offer potential home buyers access to listing information, pricing and photos on their cell phones to improve the home shopping experience, and offer enhanced customer service.

“We strive to make the best solutions accessible to real estate professionals and support our members,” says Cameron Paine, CEO of Connecticut Statewide Multiple Listing Service.  “I’m excited to help make Goomzee’s mobile technology tools readily accessible for Connecticut REALTORS® and help them meet the needs of today’s on-the-go home buyers.”

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX.  The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone.  The agent is notified of buyer interest and can follow up to provide more responsive customer service.  According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“Mobile technology is critical to meet the needs of today’s consumers, and more professionals are recognizing the importance of our lead capture tools that solve common problems and increase agent’s sales efficiency,” claims Mike Sparr, Goomzee’s CEO and founder.  “CTMLS continues to push the technical envelope to offer solutions that benefit their customers, and we look forward to helping them fulfill that mission.”

Mobile technology continues to grow in importance in the real estate industry.  According to Pew Research Centers, 92% of smart phone subscribers cite text messaging as the most important feature of their mobile device, and Internet browsing has grown to 84%.  Goomzee’s mobile technology suite delivers a complete mobile offering for real estate agents, brokers, franchises and MLSs that reaches the most mobile devices including standard phones, smart phones and tablets.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT CTMLS
Founded in 2006 by the Connecticut Association of REALTORS, Inc., the Connecticut Statewide Multiple Listing Service provides the highest quality, most comprehensive MLS information to REALTOR® members in every town and every county in Connecticut.  To learn more about Connecticut Statewide Multiple Listing Service please visit us online at http://ctmls.ctreal.com.

October 05 2011

Mile High Mobile; Over 15,000 Denver REALTORS Go Mobile With Goomzee

Missoula, MT – October 4, 2011 - Goomzee, the leading mobile technology solution provider for real estate professionals nationwide, announced today their agreement with Metrolist, Colorado’s largest multiple listing service (MLS), to provide mobile property search and at-property lead capture tools to Colorado REALTORS®.  As part of the agreement, Goomzee will offer Metrolist subscribers its Mobile MLS technology, in addition to its industry-leading text message and QR code marketing suite, Realty Connect®.  Denver area home buyers will soon be able to access listing information, pricing and photos on their mobile phones while efficiently connecting with area real estate professionals.

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX.  The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone.  The agent is notified of buyer interest and can follow up to provide more responsive customer service.  According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“We’re excited to offer Goomzee’s mobile technology in the new Metrolist Marketplace, an online one-stop-shop coming soon,” says Patricia Bybee, President and CEO.  “Mobile technology is a must-have to reach today’s tech-savvy homebuyers and we look forward to making this available.”

“I’m excited to work with Metrolist and their 16,000 real estate professionals in the Denver area,” states Mike Sparr, Goomzee’s CEO and founder.  “As more MLS’s help their agents go mobile, it’s exciting they continue to select Goomzee as their preferred mobile technology partner.  We now service many of the largest MLS markets in America, and as a Montana-based company, this partnership is even more exciting since Metrolist is one of the largest solution providers in the Rockies.”

Mobile technology continues to grow in importance in the real estate industry.  According to Pew Research Centers, 92% of smart phone subscribers cite text messaging as the most important feature of their mobile device, and Internet browsing has grown to 84%.  Goomzee’s mobile technology suite delivers a complete mobile offering for real estate agents, brokers, franchises and MLSs that reaches the most mobile devices including standard phones, smart phones and tablets.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT METROLIST
Metrolist is the largest MLS in the state of Colorado, supporting the largest network of REALTORS® with the most comprehensive database of real property listings. Realtor owned since 1984, Metrolist provides leading technology solutions to real estate agents and brokers to better serve buyers and sellers. More information about Metrolist is available at www.metrolist.com.

March 03 2011

Tarasoft And Goomzee Integrate Via Single Sign-On (SSO)

Missoula, Montana – March 2nd, 2011 – Goomzee, a leading provider of mobile technology solutions for Real Estate, announced today that they have successfully completed the Web Single Sign-On (SSO) integration with real estate software solutions provider, Tarasoft.

With the SSO integration in place, Real Estate agents can log on to the Tarasoft Matrix® system once and access Goomzee’s mobile marketing and lead generation platform without requiring separate logons.  Goomzee is recognized as the first mobile solutions provider to integrate with their MLS system.

SSO establishes “trust” relationships between third-party vendor websites.  This process enables the user to avoid repeat logons. Once the user is authenticated on the Martrix® MLS system, they can move freely between Goomzee’s and Tarasoft’s web applications.

“We’re pleased to help simplify user’s experience by linking to Goomzee directly from the MLS interface.  This ultimately reduces the time it takes for agents to get their work done each day.  Without requiring the user to log into multiple websites, Real Estate professionals are able to get more done, faster, as they have become accustomed to with the speed of our Matrix® MLS platform,” states Brian de Schepper, Tarasoft Executive Vice President.

Mike Sparr, CEO of Goomzee said, “Goomzee takes great pride in developing enterprise-grade technology solutions that are easy to use and result in increased efficiency and opportunity for real estate professionals.  Our integration with Tarasoft is a perfect example of how simple we make it for sales professionals to add the mobile channel into their traditional marketing and sales activities.”

Goomzee recently implemented the Tarasoft Single Sign On in California with California Regional MLS (CRMLS) and their 40,000+ members along with other Tarasoft customers around the United States.

About Tarasoft
Tarasoft is a privately held software company that has been developing Real Estate software solutions since 1990. Tarasoft’s flagship product, Tarasoft Matrix®, is specifically designed to power the nation’s largest MLS providers. Offering breathtaking performance and unrivaled flexibility at every level, Tarasoft Matrix® has quickly become one of the premier MLS platforms worldwide. For more information please contact us at sales@tarasoft.com or 1-800-899-8470.

About Goomzee
Goomzee provides mobile technology tools that allow Real Estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

September 23 2010

Texas REALTORS Look To Montana To Get Mobile Savvy

Missoula, Montana – September 23, 2010 – Not only are Texas and Montana known for their cowboy boots and hats, but Montana-based mobile technology startup, Goomzee, is now working with Austin Board of REALTORS to deliver mobile technology to over 10,000 real estate professionals in the Austin, Texas area.  Goomzee has announced that it was selected to provide its text message marketing and mobile real estate search tools to all members of the Austin Board of REALTORs.

Home buyers in Texas will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using text messaging, thanks to Goomzee’s text message marketing tool, Realty Connect®. Further, with Goomzee’s Realty Mobile(tm), agents and consumers can search the MLS, search for nearby listings, get directions, and collaborate with each other using any phone with a browser and a data connection.

Beth Gatlin, Director of MLS for ABOR, says “One mission of ABOR is to provide our members with the best tools and information available in the industry.  Access to real estate listing information while on-the-go has become mission critical to our business, and Goomzee’s mobile technologies will improve our brokers and agents’ productivity, professionalism, and relationships with buyers and sellers.”

“We are very excited to be working with Austin Board of REALTORS® and their members” states Mike Sparr, Goomzee’s CEO. “Progressive associations like ABOR can use our technology to help bridge the gap between sales professionals and today’s mobile consumers.”

Austin Board of REALTORS® and Goomzee look to launch their new mobile real estate solutions in Texas in mid October to early November.

About Austin Board of REALTORS®

Founded in 1926 in Austin Texas, The Austin Board of REALTORS® is a non-profit, voluntary organization representing more than 10,000 licensed REALTORS® in Central Texas. ABOR’s Multiple Listing Service (MLS), which is one of the organization’s most significant membership tools, was initiated as an ABOR function in 1952. Today, managed by the Austin/Central Texas Realty Information Service (ACTRIS), a wholly owned subsidiary of ABOR. ABOR also promotes property listings and REALTORS® to consumers via Austinhomesearch. Which allows homebuyers the opportunity to search for properties and REALTORS® in the Austin area. Visit us at www.abor.com.

About Goomzee

For real estate professionals, Goomzee is the only mobile technology provider that can save them time and money, while also meeting the needs of today’s increasingly demanding mobile buyers. Goomzee’s mobile solutions help real estate professionals to win more listings, acquire more leads and close more sales. Goomzee is the industry leader in mobile marketing and continues to innovate from a client first perspective to help connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

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