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January 09 2012

Goomzee and ReachFactor Partner to Help Agents Win More Profitable Business, Faster

Goomzee, the leading provider of mobile IDX, search and at-property lead capture solutions servicing over 200,000 agents, has selected real estate agent reputation platform ReachFactor to help agents improve their online reputation and visibility and turn millions of in market prospects into highly profitable customers.

Under the terms of the agreement all of Goomzee’s agents will have free access to ReachFactor’s reputation utility. When an agent opts-in, Goomzee will automatically populate reputation data into ReachFactor and pull an agent’s ratings into its mobile market suite. An agent’s contact and lead forms will be enhanced with the agent’s ratings as well. All agents using ReachFactor will see “Goomzee” as a new publishing channel to which they can automatically sync their bona fide reputation.

“The empirical evidence we’ve gathered for over a year now shows that consumers who find agents after looking at our reputation data form quicker, more loyal bonds with agents than consumers who discovered the same agents via traditional marketing tactics,” says Suresh Srinivasan, ReachFactor’s CEO. “Partnering with a market leader like Goomzee makes sense because we have thousands of overlapping customers and Goomzee’s services are proven to generate high quality leads. We can deliver an instant win to every agent using the services.”

Agents using Goomzee report that 20 to 50 percent of all follow-ups with prospects result in a meeting with 100 percent customer satisfaction and lead accuracy. By embedding an agent’s reputation into the entire consumer experience, agents can subtly influence the consumer’s perception of them even before meeting. The result is that agents will have earned trust and loyalty from the get go, reducing the likelihood that the consumer will shop around.

“Consumers expect star-type ratings on businesses of all types before they make a final decision,” says Mike Sparr, Goomzee’s CEO and Founder. “It was clear to us that integrating ReachFactor’s comprehensive ratings statistics into our public-facing products would help our agents instantly establish loyal bonds with the leads we deliver each day. We wanted to embrace the reputation platform we think will set the industry standard.”

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

About ReachFactor
ReachFactor is a patents-pending reputation platform for use by real estate agents and organizations to foster better consumer engagement and more loyal consumer relationships. Prospective home buyers and sellers who browse data collated by ReachFactor can rely on a comprehensive, nationwide database of verified facts about real estate agents so they can quickly make the right selection. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit reachfactor.com or call toll free 1-877-470-7794.

 

November 09 2011

Connecticut Statewide MLS Agents Go Mobile With Goomzee

Missoula, MT – November 8, 2011 – Goomzee, a leading provider of mobile technology tools for REALTORS®, announced today the availability of their service to agents throughout the state of Connecticut, and data integration with Connecticut Statewide Multiple Listing Service (CTMLS).  As result of this collaboration, Connecticut’s real estate professionals will soon be able to offer potential home buyers access to listing information, pricing and photos on their cell phones to improve the home shopping experience, and offer enhanced customer service.

“We strive to make the best solutions accessible to real estate professionals and support our members,” says Cameron Paine, CEO of Connecticut Statewide Multiple Listing Service.  “I’m excited to help make Goomzee’s mobile technology tools readily accessible for Connecticut REALTORS® and help them meet the needs of today’s on-the-go home buyers.”

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX.  The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone.  The agent is notified of buyer interest and can follow up to provide more responsive customer service.  According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“Mobile technology is critical to meet the needs of today’s consumers, and more professionals are recognizing the importance of our lead capture tools that solve common problems and increase agent’s sales efficiency,” claims Mike Sparr, Goomzee’s CEO and founder.  “CTMLS continues to push the technical envelope to offer solutions that benefit their customers, and we look forward to helping them fulfill that mission.”

Mobile technology continues to grow in importance in the real estate industry.  According to Pew Research Centers, 92% of smart phone subscribers cite text messaging as the most important feature of their mobile device, and Internet browsing has grown to 84%.  Goomzee’s mobile technology suite delivers a complete mobile offering for real estate agents, brokers, franchises and MLSs that reaches the most mobile devices including standard phones, smart phones and tablets.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT CTMLS
Founded in 2006 by the Connecticut Association of REALTORS, Inc., the Connecticut Statewide Multiple Listing Service provides the highest quality, most comprehensive MLS information to REALTOR® members in every town and every county in Connecticut.  To learn more about Connecticut Statewide Multiple Listing Service please visit us online at http://ctmls.ctreal.com.

October 05 2011

Mile High Mobile; Over 15,000 Denver REALTORS Go Mobile With Goomzee

Missoula, MT – October 4, 2011 - Goomzee, the leading mobile technology solution provider for real estate professionals nationwide, announced today their agreement with Metrolist, Colorado’s largest multiple listing service (MLS), to provide mobile property search and at-property lead capture tools to Colorado REALTORS®.  As part of the agreement, Goomzee will offer Metrolist subscribers its Mobile MLS technology, in addition to its industry-leading text message and QR code marketing suite, Realty Connect®.  Denver area home buyers will soon be able to access listing information, pricing and photos on their mobile phones while efficiently connecting with area real estate professionals.

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX.  The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone.  The agent is notified of buyer interest and can follow up to provide more responsive customer service.  According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“We’re excited to offer Goomzee’s mobile technology in the new Metrolist Marketplace, an online one-stop-shop coming soon,” says Patricia Bybee, President and CEO.  “Mobile technology is a must-have to reach today’s tech-savvy homebuyers and we look forward to making this available.”

“I’m excited to work with Metrolist and their 16,000 real estate professionals in the Denver area,” states Mike Sparr, Goomzee’s CEO and founder.  “As more MLS’s help their agents go mobile, it’s exciting they continue to select Goomzee as their preferred mobile technology partner.  We now service many of the largest MLS markets in America, and as a Montana-based company, this partnership is even more exciting since Metrolist is one of the largest solution providers in the Rockies.”

Mobile technology continues to grow in importance in the real estate industry.  According to Pew Research Centers, 92% of smart phone subscribers cite text messaging as the most important feature of their mobile device, and Internet browsing has grown to 84%.  Goomzee’s mobile technology suite delivers a complete mobile offering for real estate agents, brokers, franchises and MLSs that reaches the most mobile devices including standard phones, smart phones and tablets.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT METROLIST
Metrolist is the largest MLS in the state of Colorado, supporting the largest network of REALTORS® with the most comprehensive database of real property listings. Realtor owned since 1984, Metrolist provides leading technology solutions to real estate agents and brokers to better serve buyers and sellers. More information about Metrolist is available at www.metrolist.com.

September 14 2011

WestUSA Realty Provides Goomzee Mobile Tools To Over 1,000 Arizona Agents

September 12, 2011 – Phoenix, AZ – WestUSA Realty announced today they have selected Goomzee as their mobile technology solution provider company wide.  WestUSA listings will soon display text message and QR codes on property signs allowing consumers to receive property information, pricing and photos instantly while agents connect with buyers more efficiently.

“At WestUSA we pride ourselves on providing relevant technology tools to agents to streamline their business and customer interaction.  Mobile technology is a natural progression as more home buyers expect access to information anytime, anywhere and we felt it was important to provide Goomzee’s mobile marketing tools to our agents,” explains Dan McCarthy, Vice President for WestUSA.  “Quite simply, Goomzee gets it, and that is why we chose their solution for our agents and look forward to working with them to roll the service out.”

Goomzee’s mobile marketing tools include text message call capture, QR code and branded mobile IDX.  The service allows agents to place codes on signs at the property and consumers can text in, or scan a QR code, and instantly receive home information, pricing and even photos on their cell phone.  The agent is notified of buyer interest and can follow up to provide more responsive customer service.  According to the company, over 200,000 real estate professionals in the United States already have a Goomzee account, growing from 100,000 agents this same time last year.

“I’m thrilled that WestUSA selected Goomzee as their mobile solution provider and they recognized the true value in services we provide,” says Goomzee CEO and Founder, Mike Sparr.  “Goomzee’s innovative approach to mobile marketing allows it to deliver some of the highest lead conversion rates in the industry.  Agents are reporting from 20 to 50 percent of all follow ups result in a meeting with 100 percent customer satisfaction and lead accuracy, solving the common fake contact issues from Internet lead solutions.  More companies and brokerages are taking advantage of our mobile tools and broker solutions and I look forward to working with WestUSA.”

WestUSA Realty recently pioneered another new concept in the industry, the Walk-in brokerages popping up inside select Walmart stores.  They have a relationship with Walmart, the nation’s largest retailer and have already opened 10 retail locations throughout Arizona and others in bordering states such as Colorado and Utah. Goomzee’s mobile technology tools will be provided for all WestUSA agents in their traditional brokerages and walk-in locations.

ABOUT GOOMZEE
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at 1-855-GOOMZEE.

ABOUT WESTUSA REALTY
West USA Realty Inc. first opened in 1986 in Phoenix, Arizona and operates under the parent company of WW Franchise LLC.  The company has five valley-wide metropolitan Maricopa County, Arizona offices and several franchises within and outside of Arizona.  West USA Realty offices are located currently in the State of Arizona, Mexico and California.  To learn more, visit us online at http://www.westusa.com or contact us toll free at 1-800-WESTUSA.

July 19 2011

Accenture Executive Joins Goomzee Management Team

July 19, 2011 – Missoula, MT – Goomzee Corporation, a leading mobile technology startup servicing real estate professionals in the U.S., announced today that former Accenture executive, Cereta Wills-Brown, has joined Goomzee’s management team as a senior project manager. Mrs. Wills-Brown will be leading Goomzee’s software engineering team, and professional services deployments and integration projects as the company continues to grow its U.S. market footprint. She will be based out of Goomzee’s Missoula, Montana office.

“It’s exciting to be involved at this stage of the company. The tremendous positive feedback we’ve already received from our MLS partners on rollout execution and responsiveness of our engineering team energizes us to achieve more,” stated Mrs. Wills-Brown.

Mike Sparr, Goomzee’s CEO and Founder, added “Cereta has over a decade of experience managing and leading teams for some of the world’s largest companies. We’re thrilled to bolster our team with someone of her expertise.”

Goomzee currently supports over 185,000 REALTORs with it’s mobile technology products that include mobile MLS search, branded mobile IDX websites, text message marketing, and lead-generating QR code marketing tools. Many of America’s largest REALTOR associations and multiple listing services have chosen Goomzee as their mobile solution partner to provide their subscribers with mobile technology solutions. By adding Cereta Wills-Brown to the Goomzee team, the company will continue to deliver it’s flawless market rollout track record and further increase it’s responsiveness to ever-changing mobile and web technology.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

June 29 2011

Have No Fear, The Mobile Tsunami Is Here!

What an exciting world we live in today!  Every direction you turn, business professionals and consumers alike are cutting landlines and trading their desktop computers for tablets and smartphones.  Even my grandfather, a 75-year-old Italian immigrant and Korean War veteran, is now using his iPhone to send me pictures of his rose garden.  I never thought the day would come…

But it has, and not just for me but for everyone!  The “mobile shift” that we discussed in hushed tones last year, possibly in fear of it turning tail and crossing the Atlantic from whence it came, is now an undeniable paradigm switch that Nielsen has labeled a “Mobile Tsunami”.

Below are some of the latest mobile statistics that reflect just how drastically cell phones have permeated today’s America.  Since outrunning a tsunami is borderline impossible, just sit back and let the waves of progress wash over you…

 

-  USA cell phone penetration currently at 96%

  • Up from 13% penetration in 1995

-  37% of all mobile subscribers have smartphones

-  40% of smartphone users have downloaded a QR code reader

-  49% of smartphone users who have seen a QR code have scanned it

-  Average data usage is up almost 200% across the nation

  • 230MB/month in 1st Quarter of 2010, 435MB/month in 1st Quarter of 2011

-  Average data usage per user has increased 89% in last 12 months

  • 582MB/month average for Android users, 492MB/month average for iPhone users

-  Cost per unit of data had dropped 46% despite increased consumption

  • Dropped from 14 cents per unit of data to 8 cents

 

Mobile statistic aggregators are also reporting fluctuations in more areas of the mobile industry than just data usage:

 

-  Foursquare now has as many users as Bolivia has citizens (10 Million)

-  12% of U.S. internet population (ages 8-64) own a tablet

-  35% of new tablet owners report using their PC significantly less, or not at all

-  32% of laptop owners reported the same

-  96% of small business owners report that they would not be able to remain relevant without using mobile technologies

 

 

Feeling refreshed yet?!

 

(Data points above were collected from independent aggregators, not affiliated in any way with Goomzee.  For citations or other bibliography-related inquiries, please email:  asmith (at) goomzee (dot) com.)

 

- Austin Smith, Goomzee Community Manager

 

June 13 2011

Exhibit A

We recently stumbled across a QR code success story that is a perfect example of effective, consumer-oriented marketing.

Based out of Birmingham, Alabama, a broker named Charita Cadenhead was struggling with a way to entice open house attendees to sign the log-in sheet.  So, she created and began distributing double-sided sign-in cards.  Each card had places for contact info on the front and instructions for downloading a “QR reader app” on the back.

After filling out the card and returning it to Charita, each attendee received a “One Day Sale” QR code coupon to scan.  And for the first time in Charita’s career, everyone who attended her open house signed in without hesitation!

This is a great example of QR code usage in real estate on several fronts:

1. Solves a Problem – Having troubles getting attendees to log their contact info at open houses, Charita let technology step in.  By implementing her campaign with a fantastic call to action, she was able to overcome the ‘privacy issues’ hurdle and connect with her market’s tech savvy homebuyers.  Like any good carpenter, Charita let the tool do the work for her to solve a problem.

2. Call-To-Action – Too often, QR codes will just lead to contact info or property info that was already available on the media it was just scanned from.  In this case, Charita used a coupon giveaway to create value; a special, otherwise inaccessible offer available only to those who took the time to sign the cards.

3. Clear Instructions – Unfortunately, a limitation we are currently facing in QR code adoption is the lack of inherently supportive mobile handsets.  Many phones in Asia have been hard-coded to read and scan QR codes.  In America, the handsets are not quite to that point yet; QR interaction still requires the download of a “QR reader app”.  Aware of this issue, Charita printed clear, easy-to-follow instructions on the back of each sign-in card.

4. Mobile Optimized Landing Page – Charita also paid attention to the post-scan consumer experience by creating a “special Postlets page”.  The QR code did not lead to her existing agent website or property search, but to a mobile-ready site that was created specifically for her open house marketing campaign.

Taking the time to construct your QR campaign correctly will open the door to interaction with homebuyers through the mobile medium they prefer.  And as you can see, proper implementation of QR code technology can also help overcome some of the adoption hurdles we currently face here in the U.S.

June 03 2011

Handling Daylight Savings Time in Java

After the recent Daylight Savings Time switch here in the US, we noticed our timestamps on lead alerts were off in some markets by an hour.  We had been using Greenwich Mean Time (GMT) to set user’s time zone to make sure alerts were relevant for each market, and learned that this is not sufficient to handle the DST switches.  Fortunately, the Java TimeZone library supports time zones in a variety of formats and we learned by using the “America/Denver” format instead of “GMT-7″ it accounts for Daylight Savings Time.

To test our theory and take advantage of a chance to “geek out”, something my CEO duties prevent more and more as our company grows, I built a simple Java Server Page (JSP) illustrating the alternate way of storing time zones.  See below for a useful code snippet.

<%@ page import=”java.text.*, java.util.*, java.sql.*” %>

<%
String userTzPref = “America/Denver”;
String inquiryTimestamp = “2011-06-02 19:21:53″;

// assemble message
SimpleDateFormat sdf = new SimpleDateFormat(“MM/dd/yyyy hh:mm a”);
sdf.setTimeZone(TimeZone.getTimeZone(userTzPref));
String time = sdf.format(Timestamp.valueOf(inquiryTimestamp));
%>

<html><head><title>Timestamp Test</title></head>
<body>
<h1><%= time %></h1>
<h2><%= userTzPref %>  (time zone)</h2>
<h2><%= inquiryTimestamp %>  (inquiry timestamp in DB)</h2>
<body>
</html>

You can test the time zone changes by editing the userTzPref to “America/Los_Angeles” or “America/Chicago” or “America/New_York” or even “America/Phoenix” and confirm your timestamps display the proper time for the user’s locale.  I hope this is useful in case you too face issues with timestamps and Daylight Savings Time.  Happy coding!

Making Room in Your Ecosystem for QR Codes

Just like your business cards, flyers, IDX website, and ‘For Sale’ signs, Quick Response (QR) codes are a key piece of the complete real estate marketing ecosystem.    Since the demand for mobile-optimized information has reached a new peak, (driven by a generation of tech-savvy first-time homebuyers) the effective marketer will make sure to utilize QR alongside traditional media and other mobile marketing tools.

While some may view America’s adoption of QR codes as a hurdle, it is, in fact, an opportunity.  According to a 2010 trend report from ScanLife, 40% of all U.S. smartphone users have downloaded an app to scan 2D barcodes.  While we’re not quite at Japan’s level of adoption yet (where barcode software is hard-coded into 65% of mobile phones), ScanLife also reports a 1600% increase in U.S. barcode scanning throughout 2010.

Unfortunately for the U.S., some early QR practitioners have not fully honed their marketing for the mobile channel.  Since a bad experience inhibits consumer adoption, here are a few tips for your QR code campaign:

1.  Optimize for Mobile

  • First and foremost, the destination behind a QR code must be mobile-ready.  Since QR technology is mobile-focused, consumers are going to expect that whatever website or landing page they are being directed to will appear pre-formatted for their handheld device.  If it doesn’t, the effectiveness of the mobile interaction is nullified.  To ensure effectiveness, make your landing page easy to interact with across all mobile devices.

2.  Reward

  • Just like any other marketing medium, the consumer needs to be rewarded for their troubles.  Mobile users who scan QR codes are expecting a payoff, and it needs to be more than they are left with had they not scanned the code.  Successful marketers have been providing rewards in the form of coupons, special offers, or even just additional information.  As long as the QR code is a gateway to a new experience, consumers will always want to see what they are missing.

3.  Use in A Complete Marketing Ecosystem

  • In a previous post we discussed the marketing ecosystem – the concept of utilizing various and distinctly separate marketing mediums to create a network with a single message.  Part of maintaining a successful ecosystem is adopting avant-garde technology and blending it with existing tools.  In this case, adopting QR code technology and merging it with SMS (text message), mobile web, email, and phone.

Critics of QR technology in the U.S. say it will soon be replaced by augmented reality, if the slow rate of adoption doesn’t twist the knife first.  Based on the numbers we see from ScanLife in regards to adoption we know that this is simply not true – usage is on the rise, and the current climate is a great opportunity for professionals looking to stand above their competitors by correctly implementing a technology that consumers demand. Unfortunately for augmented reality, results are limited by the aggregator and not driven by a personalized marketing plan.  In advertising terms, augmented reality is “inch-deep, mile-wide marketing”, a powerful tool in its own right but one that does not compete with QR’s ability to literally pull users into your marketing.

If we have learned anything from the thoroughly-critiqued adoption of technologies such as Twitter and SMS, then we know that the negative feedback typically comes from those who are using the medium incorrectly.  By implementing the proven methods discussed above, however, Quick Response codes can be a flexible, relevant, and valuable part of your complete marketing ecosystem.

May 11 2011

Useful Listing Syndication Terms Learned at Mid Year

Today I was present in various meetings (before the fire in my hotel of course) and one takeaway I thought would be useful to others was information from the CMLS Workshop on listing data syndication. There are often terms out there that people don’t know exactly what they mean so I thought it might help to get these written down in the blogosphere for others. Consider it my listing syndication dictionary thanks to CMLS and volunteers to helped pull the first “Brings It To The Table” meeting together.  A special thanks goes out to the organizers for a provocative discussion.

Aggregator – a term used to describe an entity that compiles and stores listing data.

API (Application Programming Interface) – a set of rules and specs that allow communication from one software program to another.

Channel – a public (non-agent/broker) website to which syndicators distribute data; a.k.a. “portal”. Not regulated by MLS rules.

Derivative Works – use of information from a data set, other than the original intent; a.k.a. “re-purpose”.

EULA (End User License Agreement) – governs use by the individual user on a particular site, product or service.

Enhanced/Featured Listing – added content or premium placement provided as an up-sell to agent/broker by Publisher.

Extended Network – a shared search experience on a public website other than an original channel; Data doesn’t leave control of the original channel, but remains resident in the original database. A.k.a. “framing” or “powered by”.

Framing – surrounding the property search of Site A with the branding of Site B; data does not leave the control of Site A. See “framing” and “powered by”.

IDX (Internet Data Exchange) – website owned by an agent/broker wherein other brokers have given approval to each other to advertise listings. IDX sites are regulated by MLS.

Opt-in vs. Opt-out – in either instance, the broker is given the means to indicate their own choice as to the display of their listing data on a given national website/channel. Opt-in – the broker chooses to participate; Opt-out – all brokers’ listings are included unless the broker actively prevents it.

Portal – a public (non-agent/broker) website to which syndicators distribute data; a.k.a. “channel” or “publisher”. Not regulated by MLS.

Powered By – provider of information for a website; host or developer of website; property search of one national website framed to the branding of another.

Publisher – national website operator; a.k.a. “channel” or “portal”.

Re-Direct Link – link to the property detail page of the listing agent/broker’s IDX site.

Re-Purpose – other use than the explicit purpose for which it was provided, often unauthorized; a.k.a. “derivative works”.

Re-Syndication – when a publisher to whom listings have been syndicated forwards that content to another, typically for display on another website.

Syndication – method by which the broker can instruct the MLS to distribute their listing data to outside websites other than IDX and VOW.

Transient Download – method of displaying data on a website by pulling data from another server so that the data never leaves the original source (server).

May 10 2011

Nearly 40,000 MRED REALTORS In Chicago Area Go Mobile With Goomzee

Missoula, Montana – May 10th, 2011 – Continuing to expand its MLS footprint in the US real estate marketplace, Goomzee®, the most trusted provider of mobile technology solutions for real estate professionals, today announced it has agreed with Midwest Real Estate Data (MRED) to provide its product, Realty Connect®, to their customers and revolutionize how Chicago area home-buyers and sellers access real estate listing information on their mobile phones. Goomzee’s text message marketing and lead generating QR code technology will be provided as a member benefit to MRED’s nearly 40,000 members.

Goomzee’s Realty Connect helps connect buyers and sellers using mobile technologies and integrates with MLS data systems. Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message or scan a QR (Quick Response) graphic. Within seconds the buyer receives a response containing property information and pricing, and optionally photos. At the same time, the agent is notified of the buyer’s inquiry. Automated tools then help the agent screen and cultivate those leads to establish a relationship with the buyer.

Russ Bergeron, CEO of MRED, said, “One mission of MRED is to provide our customers with the best tools and information available in the industry. Providing consumers with access to real estate listing information while on-the-go has become mission critical to support our members’ success, and Goomzee’s mobile solutions will improve our brokers and agents’ productivity, professionalism, and relationships with buyers and sellers.”

“We are excited to be chosen by MRED and look forward to adding further value and efficiency to their customers,” states Goomzee CEO, Mike Sparr. “By offering consumers instant access to the information they need using text messages, QR codes, and the mobile Web, agents can promote their listings to more potential buyers, cement their position as the trusted source of local real estate information, and close more transactions.”

With the addition of MRED as an MLS partner, Goomzee’s MLS partnership user footprint in the United States now exceeds 175,000 agent users. Goomzee’s mobile technology tools are available to real estate professionals nationwide and the company currently supports agent customers in 48 states.

About Midwest Real Estate Data

MRED is the real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. Learn more online by visiting www.mredllc.com.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

April 20 2011

What I Learned At RE BarCamp Phoenix (iPad apps REALTORS love)

I was in the Phoenix/Mesa area this month and was fortunate enough to learn about the local RE Barcamp. I’ve attended others before but must commend the organizers, volunteers and attendees on making it one of the best networking and knowledge sharing events ever.

The BarCamp Pre Party was held the night before at a collaborative workspace that is sponsored by Chicago Title and featured amazing barbecue from Smokin’ Aces and the pitmaster, Kevin, who’s been featured on the Food Network. We were dazzled with impromptu magic by my new buddy, Gene, who is marketing manager for his brother’s Realty Executives team.

The BarCamp was held at the Scottsdale Stadium and we kicked things off on a gorgeous day sitting in the bleachers. We then broke into separate sessions held in locker rooms, suites, etc. and a variety of topics on mobile, iPads, QR Codes, social networking, blogging, Droid, short sales, property management and more. Given my areas of expertise I focused on the mobile tracks to learn what issues and tips were discussed in Northern Arizona and was pleasantly surprised with the tech-savvy agents and tools they found to solve their everyday problems.  I was particularly impressed with the tools used on iPads used to virtualize their businesses.

BarCamp session on QR Codes

In this spirit of knowledge sharing, I felt compelled to spread the love.  Below is a list of the top recommended tools for iPads that helps agents mobilize their business.  These are just the apps that came up most often, recommended by agents who attended the sessions at BarCamp.  Note the agents who recommended these apps often recommend the pay version versus the free version.  Don’t hesitate to spend a few bucks to get quality software that will be supported, especially if you count on the tools to do business.

Drop Box (file sharing application)

Drop box was revered as one of the most important tools the agents used.  It allowed them a simple way to synchronize files from their office, team, and even clients so they have access to documents from any where.  It seemed that most agents were familiar with Drop Box and used this tool for document sharing and collaboration.

Evernote (notetaking, voice recording, organization tool)

Evernote was another popular app for the iPad.  Many agents reported they use the tool to record meetings with clients and even lenders which has “covered their butt” when certain matters were disputed later on.  The tool will be even more functional with the iPad 2 because like the phone-based version, you will be able to take photos of your hand-written notes and it even tries to recognize the text to make it searchable.

LogMeIn (remote desktop management)

LogMeIn and another app called PocketCloud were revered as must-have tools that allow agents to access their desktop computers remotely from their iPad.  This allowed access to documents, and even the ability to run search applications on the computer.

PDF Expert (PDF document creator/editor)

One of the challenges with trying to mobilize an agent’s business is dealing with contracts.  Unfortunately most regulations prevent overlays as signatures and this tool is no exception.  That said, this was the most frequently recommended tool for reading, editing, creating PDF documents on the iPad.  One suggestion I made was to edit a Word document and add the signature there, then generate a PDF document to get around the overlay issue.  Some agents said this was possible and the Apple office apps, Pages and Numbers were highly recommended.  Some stated that in Notes you could save a document as PDF so this is worth trying out.  A tool called Prezi was also recommended for presentations, and touted better than PowerPoint and Keynote so check that out.

Print n Share (network printer application for iPad)

Print n Share was a top recommended app for accessing networked printers (not just the HP Printers accessible by Air Print).  A couple agents claimed they could choose to print a document or page and then print it as a PDF instead of to a printer so that too could solve the overlay issue with the PDF documents.

TeamViewer Pro HD (collaborative remote desktop management and presentation tool)

TeamViewer was another recommended tool for collaborating with others and sharing documents, presentations and remotely controlling computers.  Think of this like GoToMeeting for iPads.  I haven’t checked it out but was praised by many as a must-have tool.

Open Home Pro (visitor registration and survey tool for open houses and events)

Many agents have recommended this application and they set up their iPad at the entrance of a home asking for visitors to “sign in”.  This application acts as their virtual guest book and agents claim people are more likely to sign in with their iPad than pen/paper simply due to the coolness factor.  The app will also email a thank you and follow up to the visitors, saving time from follow ups.  There may be other showing solutions that do this from the lock boxes, but those typically poll agents and not the guests so this could be another way to build up your rolodex for current and future business.

Mortgage Calc Pro (mortgage and ammortization calculator)

The agents that used this tool said this was within dollars of the standard tools and very useful when out in the field.

Other Tools of note:

  • Stylus pointer devices recommended were the Pogo stylus and the Acase stylus.  The Acase is reported to last longer and is cheaper and can be found on Amazon for about $5 compared to the $14 for the Pogo.  My aunt is an artist and swears by her Pogo after trying many others but many agents and techies swear by the Acase so it may be a matter of preference and budget.
  • Springpad was another notetaking and organization tool mentioned so it may be worth looking into that when looking at Evernote.
  • Prezi and Keynote were the top recommended apps for presentations (like PowerPoint for Windows).
  • PocketCloud was another remote desktop management app discussed so check that out when looking at LogMeIn.

I hope this list is useful and if you have recommendations or feedback on the apps mentioned, please don’t hesitate to share.

April 15 2011

The New Marketing Ecosystem

There are several valuable data points contained within comScore’s 2010 Mobile Review, but the one that hit home with me involves ‘social networking ecosystems’.  The first few sections of the report illustrate the expected mobile metrics: rise in smart phone users along with rise in mobile media access, Europe hosts a more developed mobile market than U.S., and so forth.  But at the end of a paragraph about smart phone buyer criteria, comScore re-branded a concept we’ve been discussing since 2008:

“Smartphone users are increasingly sophisticated consumers who are looking not just for a phone, but for a device that is part of a larger ecosystem that provides a complete mobile experience, including apps, music, and video.”

I remember the day in 5th grade when the concept of nature’s ecosystems finally hit home with me.  We were discussing swamps and I remember the moment of enlightenment during which I grasped the scope of an ecosystem – an unending list of seemingly independent parties (frogs, snakes, or, for the sake of this discussion, networks like Facebook and Twitter) that only achieve success by working together in concert.  When one of the parties is taken out of the environment, the rest will either fail or fill in the missing component with a like-minded organism.  Cohesion between organisms ultimately begets a rounded and functional living environment.

This idea is easily applied to social networking.  At this point in the networking realm, those without blogs are behind the curve.   Likewise, the very consumers they serve are leaving those who deny the important role technology should hold in their business model behind. So let’s assume that the majority of profitable agents today maintain some degree of a social network.  I don’t need to reiterate the importance of transparency and the Golden Rule, and I don’t need to re-hash why you should have a profile on multiple networks pointing to a central hub, etc.

I also don’t need to discuss the prevalence of mobile technology and the consumer demand for mobile information retrieval, but I will.  As detailed in comScore’s report, approximately 1/3 of all U.S. mobile subscribers have an unlimited data plan.  While the U.S. market is behind Europe and Asia in terms of new tech adoption, 18-34 year olds make up 43.9% of mobile subscribers in America.  Traditionally, this age bracket has been known for texting (SMS), emailing, and requesting mobile information to a higher degree than the rest of U.S. subscribers.  comScore also reports that 68% of mobile users in the U.S. named ‘SMS’ as their top mobile activity.

I will also stress the importance of utilizing relevant technologies to communicate with potential buyers and, at the very least, get them plugged into the rest of your social networking ecosystem.  To enjoy the fruits of an effective networking strategy, you must establish a transparent message that is verbalized through content syndication, as well as maintain ‘points of entry’ so the public can easily access your ecosystem.

As Joel Burslem says in his post for 1000Watt, an effective online marketing strategy will reward the viewer for their click-through by providing an applicable, media-rich experience.  In the past, online advertisements such as banner ads have been used to drive traffic to agent websites and blogs.  At this point in our internet arena, the click-through rates for email and online ads are suffering.  SMS and QR codes are the avant-garde technology, the “shortest distance between curiosity and info retrieval”, according to comScore.  The click-through rate for SMS is staggeringly high, and therefore can be effectively used to drive traffic into your existing ecosystem.  Standalone SMS advertising is debatable in its effectiveness, but when used in concert with the rest of your marketing SMS advertising is all part of a complete ecosystem.

The methods consumers rely on to request and access information are continuously evolving.  The need for audiences to be rewarded for their time, however, will never change.  comScore has this to say:

“But in order to establish the mobile channel as a legitimate advertising medium, all parties require access to [a] transparent measurement of the mobile ecosystem.”

Cohesion between mediums ultimately begets a transparent and valuable social networking ecosystem.

March 04 2011

Eight Additional MLS’s Connect With Goomzee

Missoula, Montana – March 4th , 2011 – Goomzee, the industry’s leading mobile technology solutions provider, announced today that they are connecting with eight additional MLS markets throughout the United States.  This expansion has more than doubled their MLS user reach, now surpassing 250,000 agents.

Multiple listing services (MLS) covering West Virginia, Maryland, Washington D.C., Delaware, Pennsylvania, Georgia, Wyoming, Wisconsin, North and South Carolina, New Jersey, Florida, Virginia and Illinois are now connecting with Goomzee.  Realtors® nationwide can take advantage of Goomzee’s mobile technology tools that include Text Message Marketing and call capture, QR Code Marketing with Lead Capture, and Branded Mobile IDX search.

“I’m pleased that more MLS markets have recognized their agents and brokers demanding Goomzee’s mobile technology tools and are working with us to make them even easier to use.  These past few years the member organizations that make up America’s real estate professionals have chosen Goomzee as their premier mobile technology solutions provider and we couldn’t be happier to see more agents every day taking advantage of our technology.  Goomzee is without a doubt the most trusted mobile technology solution provider for America’s real estate professionals,” claims Mike Sparr, Goomzee’s CEO and founder.

In addition to providing mobile marketing and lead generation tools for real estate agents, Goomzee has been chosen by several MLS markets as the provider of their mobile MLS, enabling agent’s access to the MLS database itself via any web-enabled cell phone.  Agents in Arizona, Texas and Florida are now utilizing Goomzee’s mobile technology every day, which allows them to remain the trusted source of local real estate information from their desk or on the go.

About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

March 03 2011

Tarasoft And Goomzee Integrate Via Single Sign-On (SSO)

Missoula, Montana – March 2nd, 2011 – Goomzee, a leading provider of mobile technology solutions for Real Estate, announced today that they have successfully completed the Web Single Sign-On (SSO) integration with real estate software solutions provider, Tarasoft.

With the SSO integration in place, Real Estate agents can log on to the Tarasoft Matrix® system once and access Goomzee’s mobile marketing and lead generation platform without requiring separate logons.  Goomzee is recognized as the first mobile solutions provider to integrate with their MLS system.

SSO establishes “trust” relationships between third-party vendor websites.  This process enables the user to avoid repeat logons. Once the user is authenticated on the Martrix® MLS system, they can move freely between Goomzee’s and Tarasoft’s web applications.

“We’re pleased to help simplify user’s experience by linking to Goomzee directly from the MLS interface.  This ultimately reduces the time it takes for agents to get their work done each day.  Without requiring the user to log into multiple websites, Real Estate professionals are able to get more done, faster, as they have become accustomed to with the speed of our Matrix® MLS platform,” states Brian de Schepper, Tarasoft Executive Vice President.

Mike Sparr, CEO of Goomzee said, “Goomzee takes great pride in developing enterprise-grade technology solutions that are easy to use and result in increased efficiency and opportunity for real estate professionals.  Our integration with Tarasoft is a perfect example of how simple we make it for sales professionals to add the mobile channel into their traditional marketing and sales activities.”

Goomzee recently implemented the Tarasoft Single Sign On in California with California Regional MLS (CRMLS) and their 40,000+ members along with other Tarasoft customers around the United States.

About Tarasoft
Tarasoft is a privately held software company that has been developing Real Estate software solutions since 1990. Tarasoft’s flagship product, Tarasoft Matrix®, is specifically designed to power the nation’s largest MLS providers. Offering breathtaking performance and unrivaled flexibility at every level, Tarasoft Matrix® has quickly become one of the premier MLS platforms worldwide. For more information please contact us at sales@tarasoft.com or 1-800-899-8470.

About Goomzee
Goomzee provides mobile technology tools that allow Real Estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

February 17 2011

Goomzee Launches Realty Connect to 44,000 CRMLS Members

Missoula, Montana – February 18th, 2011 – Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has gone live with its product, Realty Connect to 44,000 members of California Regional MLS (CRMLS).
With the CRMLS launch, representing nearly 44,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

To further aid CRMLS members, Goomzee also announced  that they have successfully completed a Web Single Sign-On (SSO) with CRMLS. With the SSO feature in place, members can login to the CRMLS Matrix system once and access Goomzee’s marketing and lead generation platform without requiring separate logins.

November 29 2010

We’re Hiring! Technical Project Manager

Goomzee Technical Project Manager

Goomzee is growing its team in Missoula Montana and seeking a highly motivated experienced individual with extensive technical project management experience. The primary responsibility of the Project Manager will be to serve as the technical liaison between Goomzee’s engineering team and both internal and external customers.

Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships.

Primary responsibilities:

  • Manage and support small to large sized projects in software product development and implementation, and data integrations.
  • Lead and guide the project team, manage both business and technical aspects of projects, and serve as liaison to customers.
  • Create project plans and documentation such as scopes, statements of work, requirement documents, project schedules and status reports.
  • Monitor progress to assure schedule, quality, and cost objectives are met and take appropriate preventive and corrective actions.
  • Manage communication within the organization as well as with customers, to ensure all parties are up to date with the latest project plans and status.
  • May perform business analyst responsibilities and take on hands-on project tasks.


Other responsibilities:

  • Release planning and scheduling
  • Prioritizing tasks for engineering and testing teams
  • Establishing milestones and progress tracking
  • User documentation and assist team members in product training
  • Maintaining knowledge base of development processes and systems
  • Help troubleshoot during test cycles
  • Schedule off-peak production releases and work with QA team to ensure successful deployment
  • Researching and refining processes to ensure best practices
  • Submit weekly status reports


Minimum Requirements:

  • Bachelor degree, preferably in Computer Science, Information Systems, or Business
  • Experience in software development organization (2+ years)
  • Software development project management experience (2+ years)
  • Experience with email, web applications, editing photos or images
  • Skilled in productivity software such as Word, Excel, PowerPoint and Visio preferred
  • Strong attention to detail and tenacity to get things right
  • Strong collaboration, scheduling, time management and negotiation skills
  • Excellent research and analytical skills, able to think outside the box to find answers
  • Excellent communication skills, self-motivated, self-starter, sense of urgency, personable, and well organized
  • Willingness to occasionally work “off peak” hours with offshore team to advance a critical project
  • Willingness and ability to communicate with a multi-cultural team spanning several countries
  • Experience with basic SQL statements to query a database

Preferred Requirements:

  • Experience remotely logging into a Linux server
  • Solid understanding of programming languages and web architecture
  • Familiar with agile software development methodology

Compensation

  • Starting: Base DOE
  • Benefits: Health, Dental, Vision, Holiday, Paid Vacation

Summary:
This is an excellent position for the right individual.  Goomzee’s management has over a decade of experience building and growing software organizations and deployed software globally for some of the world’s largest companies.  If you are looking to get on the ground floor with an exciting software company located in Missoula Montana please send your cover letter, resume and at least 3 references to jobs@goomzee.com.

November 24 2010

Goomzee Database Exceeds 2 Million Listings

Goomzee’s database reached a monumental milestone on Tuesday November 23, 2010. With Goomzee’s latest integrations with various Multiple Listing Services and associations, the database exceeded two million real estate listings nation wide.

October 18 2010

Goomzee Reaches 10% of America’s REALTORS Adding CRMLS’ 33,000 Customers

Missoula, Montana – October 18th, 2010 – Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has agreed with the California Regional MLS (CRMLS) to provide its product, Realty Connect, to their customers to allow Southern California homebuyers to receive real estate listing information on their cell phone.

With the contract signing of California Regional MLS, representing nearly 33,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

“We continually seek out the best technology tools and providers for our customers and are pleased to offer Goomzee’s industry-leading text-message advertising and call capture tool.  More home buyers are relying on technology for information when buying a home, and CRMLS recognizes the need to empower the real estate sales professional with useful technology to reach today’s buyer, especially on their mobile phones,” explains Art Carter, CEO of CRMLS.

Goomzee’s CEO, Mike Sparr, commented “reaching approximately 10 percent of America’s REALTORs in today’s economy is a monumental task, and achievement, and I’m very proud of everybody at Goomzee.  We could not have reached this milestone without the trust and support of leading MLS organizations like CRMLS.  We’re very excited to introduce our mobile technology to real estate professionals throughout Southern California and continue delivering high value to agents, sellers and buyers as we expand our US real estate market footprint.”

Goomzee and CRMLS aim to launch Realty Connect in Southern California by year’s end.

About California Regional MLS
The mission of the Pomona, Calif.-based CRMLS is to deliver, through local member associations, the most affordable, reliable, and convenient listing technology service available, and to provide products and services that support REALTORS® in maximizing use of property data to achieve business goals.  To learn more contact us at http://www.imrmls.com/ or call us at (909) 859-2040.

About Goomzee
Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

October 14 2010

Bay Area Multiple Listing Services Choose Goomzee For 15,000 REALTORS

Missoula, Montana – October 14TH, 2010 – East Bay Regional Data, Bay East Association of REALTORS and Contra Costa Association of REALTORS have become the first multiple listing services in California to deploy Goomzee’s text message lead generation tool, Realty Connect®, to nearly 15,000 Northern California real estate professionals.  The three organizations announced in September they had chosen Goomzee to deliver the mobile technology to its members and revolutionize how California homebuyers and sellers receive real estate information on their cell phone.

Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The Buyer then has the option to receive and view photos of the listing immediately on their phone. At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer.

“We’re pleased to work with Goomzee and help get this technology in our subscribers hands, satisfying both consumers and sellers alike,” states Becky Tobin, President & CEO for the East Bay Regional Data MLS.  “It is our goal to arm our subscribers with the very best technology tools available to help them satisfying both consumers and sellers alike.”

This latest agreement in California expands Goomzee’s market share to include MLS’s in 13 states.  The company’s mobile technology solutions are currently used by real estate agents in 40 states nationwide.

“Bay East’s mission is to help our members succeed as real estate professionals. Today’s REALTOR needs to have access to the latest marketing technology to achieve this goal,” said Pam Winterbauer, 2010 President of Bay East Association of REALTORS.  “The Goomzee SMS platform will allow our members to instantly connect with potential homebuyers and promote their clients’ properties in a new and exciting way.”

“As a former Bay Area resident I can appreciate the need for this technology to satisfy tech-savvy home buyers,” states Mike Sparr, Goomzee’s CEO.  “We are excited to be working with these progressive organizations in Northern California.  Demand continues to increase nationwide for our technology and I expect this trend to continue throughout California.  We’re grateful that EBRD, BEAOR and CCAOR took the initiative to empower more California real estate buyers and sellers with Goomzee’s mobile technology.”

East Bay Regional Data, Bay East Association of REALTORS, Contra Costa Association of REALTORS and Goomzee look to launch their mobile real estate solutions in early November.

About East Bay Regional Data Incorporated
East Bay Regional Data was incorporated in 1991 as a means to provide brokers and agents with a centralized and online source for real estate data. Today, East Bay Regional Data Inc. (EBRDI) is the regions largest MLS cooperative working to provide its subscribers the very best in MLS service.  EBRDI provides comprehensive MLS related information and support services to participants, subscribers and appraisers. These services include access to ongoing training, the latest in real estate technology tools, product research and new offerings, standard MLS Rules and Regulations. For more information visit us online at http://www.ebrdi.com/

About Bay East Association of REALTORS
The Bay East Association of REALTORS (www.bayeast.org) is a professional trade association serving over 4,300 real estate professionals throughout the San Francisco Bay Area by providing programs and services to enhance their ability to conduct business with integrity and competence. For more information visit us online at

About Contra Costa Association of REALTORS
Founded in 1921, the Contra Costa Association of REALTORS supports the real estate community with a wide range of services and products, including education, government advocacy, professional networking, marketing and public relations, and technical support. CCAR is committed to technological innovation that will lead the way in an increasingly challenging real estate environment. In addition to traditional vehicles, such as MLS access, CCAR is a technology resource—developing and aggregating powerful web-based tools that enable REALTORs’ efficiency and success. For more information visit us online at

About Goomzee
Goomzee empowers real estate agents to connect with today’s mobile real estate consumers using cell phone technology and helps convert more leads into sales.  The company’s product offerings include Realty Connect, a text-message advertising and call capture tool and Realty Mobile, a mobile MLS and branded mobile IDX solution. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

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